Keith Walsh Email & Phone Number

New York City Metropolitan Area

Led strategy for distribution, negotiating key licenses across platforms, including direct-to-consumer initiatives. Drove strategic partnerships and C-suite relationship management, fostering collaboration and significant growth. Pioneered ventures with major streaming platforms (Roku, VIDAA, Amazon Fire) and integrated innovative ad solutions, enhancing revenue streams and market penetration.Spearheaded transition from satellite to IP terrestrial feed, saving over $1 million… Show more Led strategy for distribution, negotiating key licenses across platforms, including direct-to-consumer initiatives. Drove strategic partnerships and C-suite relationship management, fostering collaboration and significant growth. Pioneered ventures with major streaming platforms (Roku, VIDAA, Amazon Fire) and integrated innovative ad solutions, enhancing revenue streams and market penetration.Spearheaded transition from satellite to IP terrestrial feed, saving over $1 million annually.Launched two SVOD services, achieving steady growth and establishing early market entry alongside major players like Netflix and Peacock.Negotiated custom image delivery for video assets, increasing views by 5% and significantly reducing costs for Charter.Implemented Dynamic Ad Insertion, increasing ad inventory by 15% and diversifying ad-ready content on Charter VOD platforms.Facilitated a complete overhaul of Charter's VOD package, applying the 80/20 rule to significantly reduce the number of titles while maintaining viewership levels, enhancing customer experience, and reducing server space requirements.Successfully negotiated reduced CPI rate increases for 2022 into 2023 in exchange for contract extensions, securing millions in revenue by extending 75% of affiliate agreements for an additional two years and locking in future increases at a manageable rate. Show less

New York, New York, United States

Engaged in comprehensive consultancy services for Ridgetop clients, specializing in the intricacies of the cable industry, including distribution agreements, local ad sales, and marketing strategies. During this period, prioritized balanced dedication to professional responsibilities and significant personal commitments, demonstrating strong adaptability, resilience, and management skills.Adaptability and Resilience: Successfully navigated the demands of consultancy work while managing… Show more Engaged in comprehensive consultancy services for Ridgetop clients, specializing in the intricacies of the cable industry, including distribution agreements, local ad sales, and marketing strategies. During this period, prioritized balanced dedication to professional responsibilities and significant personal commitments, demonstrating strong adaptability, resilience, and management skills.Adaptability and Resilience: Successfully navigated the demands of consultancy work while managing significant personal responsibilities, ensuring consistent delivery of expert advice and strategic insights to clients.Strategic Consultancy: Provided in-depth analyses and strategic recommendations across various facets of the cable industry, enhancing clients' market positioning and operational efficiency. Show less

New York, New York

Charged with distributing A+E Network's comprehensive service suite, excelling in strategically managing pivotal relationships across significant divisions and entities. Expertly negotiated essential license agreements spanning various service types, resulting in over $200M in long-term contract value. Spearheaded strategic initiatives leading to substantial subscriber growth and significant media value, effectively managing promotional budgets exceeding $1M and ensuring financial… Show more Charged with distributing A+E Network's comprehensive service suite, excelling in strategically managing pivotal relationships across significant divisions and entities. Expertly negotiated essential license agreements spanning various service types, resulting in over $200M in long-term contract value. Spearheaded strategic initiatives leading to substantial subscriber growth and significant media value, effectively managing promotional budgets exceeding $1M and ensuring financial oversight.Successfully drove tier adjustments for secondary networks, leading to Lifetime Movie Network's subscriber increase from 2 million to over 85 million and winning Salesperson of the Year thrice.Orchestrated the inclusion of Lifetime in the NCTC deal post-acquisition, significantly enhancing database accuracy and efficiency.Led contentious Hearst/Argyle retransmission consent negotiations, securing millions in new revenue and subscribers without service disruptions and maintaining strong client relationships.Secured local ad insertion for LMN in several Eastern Region Comcast markets, directly contributing to network expansion and enhanced ad sales opportunities.Lifetime and A+E Networks Distribution Sales Person of the Year 2002, 2007, and 2008. Show less

Greater New York City Area

Responsible for the distribution of USA Network, The Sci-Fi Channel, and Home Shopping Network in assigned territories. Managed local marketing budgets and promotions as well as local ad sales throughout the territory. • Increased expanded basic distribution of The Sci-Fi Channel• Secured over $1M in media value by selling-in promotions