Highly qualified digital marketing strategist with 20+ years of experience in search engine optimization (SEO), search engine marketing (SEM), social media marketing, online reputation management, digital marketing, branding, and web content management. Successful collaborative partner with and advisor to small to large business executives for the creation of innovative solutions to meeting company goals. Proficient in strategic marketing development and execution of digital and/or traditional marketing campaigns aimed at growth in sales and market share. Focused expertise in online ad creation with certifications in Google AdWords and Google Analytics.
Gibble, Llc.
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Marketing StrategistGibble, Llc. Feb 1998 - PresentKingwood, Texas- Founded the company to provide clients with multi-faceted solutions-approached marketing strategizing.- Work collaboratively with more than 60 long-term clients to timely complete projects based in solid market research to ensure the best marketing path, including digital and traditional marketing.- Drive traffic growth from multiple sources, including free and paid search, email marketing, affiliate marketing, social networking, mobile, and on-site placements.- Set calendar and priority of all sales promotions for social media for enterprise.- Utilize split tests (A/B Testing) and analytics to drive online advertising while measuring message and target audience accuracy for a particular campaign. - Identify and implement strategies to generate continual paid content, including the potential and challenge of constant growth.- Maintain strategic relationships with Facebook, Google, Snapchat, and Twitter to provide platform input and capture beta opportunities- Plan and execute quarterly BaxterMind™ business mastermind group events in various locations, including United Arab Emirates, Texas, California, Florida, and Washington.- Negotiate and optimize paid advertising offers, including click-per-action based, resulting in an 80% return on advertising dollars spent.- Expand network of active advertisers from zero to 80 active advertisers.- Design training resources and teach publishers effective advertisement using PPC, CPV, Solo ads, and Display banners.- Grow subscriber base to 300 active members with one client.- Implement client retention strategies to increase retention average from 3 months to 8 months.- Test and employ automated strategies to build, maintain, and profit from 8000+ domains.- Manage the marketing budget; ensure cost effective use of resources while maintaining quality and consistency of brand image.- Hire and manage full- and part-time contract employees for various clients.
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Marketing SpecialistBubbleup, Inc. Mar 2017 - Aug 2017Woodland, Texas- Created and implemented online marketing campaigns for new products within established brands, including Epic Records and Margaritaville. - Responsible for CD roll outs through phased-online promotion strategies for musical artists, including KISS, Josh Abbott Band, Granger Smith, and others.- Managed marketing goals as related to Search Engine Optimization (SEO) and keyword development for successful sales growth.- Handled all aspects of Social Media ad creation and analytics, with focus on Facebook and AdWords.- Reported to clients shifts in for marketing plan for focus on successful outcomes.- Handled all SEO for on-page and off-page functionality for Margaritaville website.- Improved sales for epic records, with an increase on average upwards of 5 times adspend.
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Desktop Support TechnicianEnterprise Products Feb 2002 - Apr 2004Houston, Texas- Responsible for maintaining 900 company workstations.- Upgraded software, replaced hardware, and diagnosed and resolved software/hardware issues.- Communicated with clients regarding schedules and solutions before, during, and after completion of resolution.
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Help Desk ManagerPetrocosm Corp. Mar 2000 - Feb 2001Houston, Texas- Responsible for creating Standard Operating Procedures.- Managed 2 call center employees and 2 desktop support technicians.- Communicated with clients regarding schedules and solutions before, during, and after completion of resolution.
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Desktop Support TechnicianCenex, Inc. Jun 1998 - May 2000Houston, Texas- Responsible for maintaining all company workstations.- Upgraded software, replaced hardware, and diagnosed and resolved software/hardware issues.- Communicated with clients regarding schedules and solutions before, during, and after completion of resolution.
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Military PoliceUnited States Air Force Jun 1990 - May 1998Bossier City, Louisiana- Stationed at Barksdale Air Force Base in Bossier City, Louisiana.- Oversaw Fire Team and managed personnel of 6 people.- Maintained security for B52s and nuclear arsenal.- Traveled with assets and provided security in foreign lands.
Keith Baxter Education Details
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Community College Of The Air ForceBasic Studies Courses
Frequently Asked Questions about Keith Baxter
What company does Keith Baxter work for?
Keith Baxter works for Gibble, Llc.
What is Keith Baxter's role at the current company?
Keith Baxter's current role is Search Engine Optimization and Marketing Strategist.
What schools did Keith Baxter attend?
Keith Baxter attended Community College Of The Air Force.
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