Keith Benoit Email & Phone Number

Sandwich, Ma, Us

Acquired by Fruit d’Or of Quebec, a private family farming B2B and B2C fruit processing business. Responsible for implementing the integration of the retail business in the U.S., developing and reconfiguring go-to-market strategy, [branded/fresh produce/foodservice/private label], driving customer and product P&L profitability, and aggressive growth. Guiding the brands with customer 360 innovation, digital and social media marketing, and omnichannel development.► I use my experience as a CPG leader to propel sales through innovative sales and marketing brand strategies.

Carver, Ma, Us

Hyannis, Ma, Us

I brought this early stage CPG company to life by catapulting sales in just 2 ½ years. Hired to set this startup’s sales and marketing departments in motion, I created a sales strategy using models for pricing, forecasting, sales volume, P&L. I populated the departments with skilled personnel and developed a successful merchandising strategy, putting products on the shelves.► Sales surged in under three years at the company under my leadership.► I implemented a productive grassroots marketing campaign to create brand trial and repeat► By creating three selling divisions, dividing up customers by geography, and restructuring pricing models, our retail space expanded and rebranding efforts flourished.

Middleboro-Lakeville, Massachusetts, Us

I used my CPG industry budgeting skills to manage investment strategies across North America. Additionally, I cut promotion budgets to better fit industry spending standards and initiated employee development standards.► I re-positioned the company’s trade management strategy by aligning our promotional budget with that of the CPG industry’s average spend.►By putting greater controls into place, operational processes improved.►I reinvented employee development practices and processes, embedding career progression and professional growth development into our training and daily operations.

Middleboro-Lakeville, Massachusetts, Us

In this position, I managed Ocean Spray’s internal Sales Team of 80+ professionals. Steering negotiations with the PepsiCo North America sales alliance, I boosted the corporation’s profitability.► My efforts led the company to achieve their annual sales targets.► By rebuilding the sales team and recruiting a new domestic US broker, we achieved sales goals in the second half as well as positive consumption trends.

Middleboro-Lakeville, Massachusetts, Us

I was integral in launching the Ocean Spray brand across Latin America, creating a sales strategy and negotiating a partnership with PepsiCo. Together we formed sales marketing campaigns unique to each country. This and other initiatives into untapped geographical markets led to a multi-million-dollar revenue stream.► Negotiated deals to start in-country production in Mexico, Central America, South America, and all Caribbean markets.► Developed essential manufacturing and distributions partnerships with PepsiCo Bottlers across Latin America.► I implemented new market entry sales and development strategies across Latin America, the Caribbean, Mexico, Panama, Costa Rica, Australia, New Zealand, and Taiwan.

Middleboro-Lakeville, Massachusetts, Us

In this position, I managed multi-channel sales and struck high-profile deals with Disney and PepsiCo to boost sales of Ocean Spray products.Managing multiple channels; foodservice, fresh produce, drug, convenience and gas, single serve PepsiCo, and non-traditional retailers, I was able to oversee the organization’s steady growth year after year. As a skilled inter-departmental leader, I knew that true business synergy depended on the creation of a singular team. I organized a Special Markets business unit comprised of Sales, Marketing, and Trade to manage all non-supermarket Ocean Spray retail businesses.► I negotiated Ocean Spray’s first ever multi-year sales deal with Disney, who began selling “ready-to-eat” Craisins products in their theme parks, on cruises, and at retail locations. Craisins also became an ingredient listed on Disney restaurant menus, increasing brand awareness. I even initiated a deal for an Ocean Spray Epcot Center Cranberry Bog Experience. ► Because of a deal I made with PepsiCo, we became the conglomerate’s preferred partner over a competitor beverage brand. This propelled unit volume by a multiple of four over the next four years.► Slashed trade spending in my department by 4% and grew sales by up to 12% each year for five years.

Master Of Business Administration - Mba, Marketing

Bachelor Of Science (Bs), Political Science