Keith Benoit Email and Phone Number
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As an award-winning marketer and global sales leader, I craft business methodology to catapult sales for companies in the food and beverage industry. My 20+ year career has spanned the CPG market, as I have led teams and initiatives at both startups and $2B food and beverage corporations. Keen at comprehending a company’s vision, mission and goals, I translate them into action plans. Always creating the sales story to make the deal, I have navigated major deals to expand companies and my initiatives have been covered in the press. I understand the synergies of cross-functional interactions and how to influence decisions to maximize output.SPECIALTIES:Sales Strategy ♦ Negotiation ♦ Product Development ♦ Marketing Strategy ♦ Revenue & Profit Growth ♦ Branding StrategyMy achievements illustrate my ability to achieve organizational wins across the board:★ At Ocean Spray, I led initiatives to penetrate new markets and negotiated partnerships with Disney & PepsiCo, driving immeasurable publicity and driving sales growth. Because of my strategic deal-making, Disney launched a ready-to-eat Craisins initiative at their theme parks and began listing Craisins as ingredients on their menus.★By spearheading marketing efforts in Latin America, I propelled Ocean Spray’s international sales ventures in previously unpenetrated market territory. This led to a multi-million-dollar revenue streams and a major sales presence in these nations.★I established a market presence for the startup Freshbev LLC by building their Sales and Marketing departments from scratch. My extensive career in the CPG industry gave me the skills to launch new products, brand and rebrand items, create forecasting and sales models, and overhaul the company’s marketing strategy. My efforts increased revenue four-fold over 2 ½ years.I am always happy to lend my expertise in international sales and marketing strategy, and I look forward to connecting with you.✉kjbenoit888@gmail.com
Polyvinyl Films, Inc.
View- Website:
- pvfilms.com
- Employees:
- 51
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Chief Commercial Officer (Cco)Polyvinyl Films, Inc.Sandwich, Ma, Us
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Vice President Usa Sales - RetailDecas Cranberry Products, Inc., A U.S. Subsidiary Of Fruit D’Or May 2018 - Nov 2023Acquired by Fruit d’Or of Quebec, a private family farming B2B and B2C fruit processing business. Responsible for implementing the integration of the retail business in the U.S., developing and reconfiguring go-to-market strategy, [branded/fresh produce/foodservice/private label], driving customer and product P&L profitability, and aggressive growth. Guiding the brands with customer 360 innovation, digital and social media marketing, and omnichannel development.► I use my experience as a CPG leader to propel sales through innovative sales and marketing brand strategies.
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Senior Vice President, Business Development & InnovationDecas Cranberry Products Inc. May 2018 - Mar 2021Carver, Ma, Us -
Board MemberDuffy Health Center Jun 2015 - Feb 2021Hyannis, Ma, Us -
Chief Sales OfficerFreshbev Llc Mar 2015 - Mar 2018I brought this early stage CPG company to life by catapulting sales in just 2 ½ years. Hired to set this startup’s sales and marketing departments in motion, I created a sales strategy using models for pricing, forecasting, sales volume, P&L. I populated the departments with skilled personnel and developed a successful merchandising strategy, putting products on the shelves.► Sales surged in under three years at the company under my leadership.► I implemented a productive grassroots marketing campaign to create brand trial and repeat► By creating three selling divisions, dividing up customers by geography, and restructuring pricing models, our retail space expanded and rebranding efforts flourished.
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Vice President Customer DevelopmentOcean Spray Cranberries May 2014 - Sep 2014Middleboro-Lakeville, Massachusetts, UsI used my CPG industry budgeting skills to manage investment strategies across North America. Additionally, I cut promotion budgets to better fit industry spending standards and initiated employee development standards.► I re-positioned the company’s trade management strategy by aligning our promotional budget with that of the CPG industry’s average spend.►By putting greater controls into place, operational processes improved.►I reinvented employee development practices and processes, embedding career progression and professional growth development into our training and daily operations. -
Vice President North American SalesOcean Spray Cranberries Mar 2013 - May 2014Middleboro-Lakeville, Massachusetts, UsIn this position, I managed Ocean Spray’s internal Sales Team of 80+ professionals. Steering negotiations with the PepsiCo North America sales alliance, I boosted the corporation’s profitability.► My efforts led the company to achieve their annual sales targets.► By rebuilding the sales team and recruiting a new domestic US broker, we achieved sales goals in the second half as well as positive consumption trends.
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Vice President Developing MarketsOcean Spray Cranberries Oct 2011 - Mar 2013Middleboro-Lakeville, Massachusetts, UsI was integral in launching the Ocean Spray brand across Latin America, creating a sales strategy and negotiating a partnership with PepsiCo. Together we formed sales marketing campaigns unique to each country. This and other initiatives into untapped geographical markets led to a multi-million-dollar revenue stream.► Negotiated deals to start in-country production in Mexico, Central America, South America, and all Caribbean markets.► Developed essential manufacturing and distributions partnerships with PepsiCo Bottlers across Latin America.► I implemented new market entry sales and development strategies across Latin America, the Caribbean, Mexico, Panama, Costa Rica, Australia, New Zealand, and Taiwan.
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General Manager, Special MarketsOcean Spray Cranberries Jun 2007 - Oct 2011Middleboro-Lakeville, Massachusetts, UsIn this position, I managed multi-channel sales and struck high-profile deals with Disney and PepsiCo to boost sales of Ocean Spray products.Managing multiple channels; foodservice, fresh produce, drug, convenience and gas, single serve PepsiCo, and non-traditional retailers, I was able to oversee the organization’s steady growth year after year. As a skilled inter-departmental leader, I knew that true business synergy depended on the creation of a singular team. I organized a Special Markets business unit comprised of Sales, Marketing, and Trade to manage all non-supermarket Ocean Spray retail businesses.► I negotiated Ocean Spray’s first ever multi-year sales deal with Disney, who began selling “ready-to-eat” Craisins products in their theme parks, on cruises, and at retail locations. Craisins also became an ingredient listed on Disney restaurant menus, increasing brand awareness. I even initiated a deal for an Ocean Spray Epcot Center Cranberry Bog Experience. ► Because of a deal I made with PepsiCo, we became the conglomerate’s preferred partner over a competitor beverage brand. This propelled unit volume by a multiple of four over the next four years.► Slashed trade spending in my department by 4% and grew sales by up to 12% each year for five years.
Keith Benoit Skills
Keith Benoit Education Details
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Bentley University- Elkin B. Mccallum Graduate School Of BusinessMarketing -
Bridgewater State UniversityPolitical Science
Frequently Asked Questions about Keith Benoit
What company does Keith Benoit work for?
Keith Benoit works for Polyvinyl Films, Inc.
What is Keith Benoit's role at the current company?
Keith Benoit's current role is Chief Commercial Officer (CCO).
What is Keith Benoit's email address?
Keith Benoit's email address is kj****@****ail.com
What is Keith Benoit's direct phone number?
Keith Benoit's direct phone number is +150874*****
What schools did Keith Benoit attend?
Keith Benoit attended Bentley University- Elkin B. Mccallum Graduate School Of Business, Bridgewater State University.
What skills is Keith Benoit known for?
Keith Benoit has skills like Consumer Products, Cross Functional Team Leadership, P&l Management, Customer Insight, Management, Key Account Development, Marketing Strategy, Competitive Analysis, Iri, Fmcg, Brand Management, Trade Marketing.
Who are Keith Benoit's colleagues?
Keith Benoit's colleagues are Kevin Black, Janelle Maynard, Maria Connor, Yani Candelario, Carlos A., John Davis, Steven Patricks.
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