Keith Browe Email & Phone Number

New York, United States

Berlin, Berlin, De

Leading a dynamic team to execute cross-functional marketing initiatives focused on reactivating customers through email, online paid media and direct mail campaigns. Bridging strategy with fast-paced execution to drive growth while enhancing customer value and loyalty.

Edgewood, New York, Us

As a marketing leader, I have delivered both offline and online D2C and Marketplace strategies across all supplement brands including category leaders Super Beta Prostate and Ageless Male; managing the P&L with a spend budget of $1M+ and directed ongoing activities of third-party vendors across multiple channels.➥I launched the Amazon business in 2017 and led the complete strategy with 2600% growth to over $10.5M in 6 years.➥I defined and executed customer journeys, contact strategies and LTV building initiatives, deploying subscription and straight sale models with focus on continuous testing and optimization.➥In this role, I led the creation of and managed the testing/product offerings of 5 different websites on Shopify, including a full catalog site and 2 dedicated brand websites for the U.S. and Canada.

Edgewood, New York, Us

As the Director of Ecommerce, I drove business development through identifying, analyzing and implementing new revenue opportunities in current and potential markets and oversaw creation of creative assets necessary for the Amazon and D2C business.➥ I worked with a partner to launch our Amazon business and sell through their store to get the business off the ground while learning the Amazon ecosystem. Also launched and oversaw other new Ecommerce marketplace channels including eBay and Walmart.➥ Due to marketing expertise, I effectively managed database with over 1 million names, executing new contact strategies and loyalty programs for customers to drive revenue and retention through email, direct mail and telemarketing.➥ I created a roadmap for UX improvements on critical purchase path for both catalog and specific product microsites, improving monthly signups 11% and revenue over 5%.

Edgewood, New York, Us

In this role, I was responsible for email, website, and SEO marketing, working with several outsourced agencies to deliver optimal business results.➥ I spearheaded the customer segmentation and testing strategy across multiple brands, increasing lifetime revenue by over 12%; while also being responsible for hands-on tasks such as asset and website creation in an ever-changing industry. ➥ I achieved a decrease in annual digital operational cost by 15% while increasing conversion rate of flagship product website over 28% by finding a new vendor and leading the build of new brand websites.

Edgewood, New York, Us

Began as the Call Center Operations Manager and then promoted to Marketing Operations Manager, I oversaw the call center and handled the internal systems setup for scripts, including pricing and offer testing.➥ I managed phone scripts, including handling the setup and training for people on new products and scripts for 50+ new product tests as well as for the existing flagship products. ➥ I also led the setup and launch of 5 new call centers, including training hundreds of employees on products, scripts and regulatory policies throughout the globally dispersed centers spanning the Philippines, Oregon, Virginia, and a remote office.

Edgewood, New York, Us

I led my own team of 10 agents and managed 4 supervisors with a focus on high-level call performance.➥ In this role, I wrote scripts and pitches that were used for product calls, including creating and testing different product configurations and translating them into an effective sales pitch to drive revenue. ➥ I managed operations of a high-volume sales floor with 4 supervisors and 80+ agents.

Edgewood, New York, Us

In this role, I finished #1 out of 80+ agents during 10 of 21 distinct commission periods while handing inbound sales calls for both new and existing customers.