Keith Bull Email & Phone Number

Remote

• Successful ground-up buildout of North American/Latin American Sales Operations for Aftermarket sales execution• Exceeded Sales Plan and objectives delivering 35% organic growth of Aftermarket products and services.• Designed KPI’s and integrated sales processes to evaluate and adjust team’s performance to align to business goals and drive sales growth. • Developed, promote, and provide education on Gilbarco Veeder Root’s key strategic initiatives, principles, goals, objectives… Show more • Successful ground-up buildout of North American/Latin American Sales Operations for Aftermarket sales execution• Exceeded Sales Plan and objectives delivering 35% organic growth of Aftermarket products and services.• Designed KPI’s and integrated sales processes to evaluate and adjust team’s performance to align to business goals and drive sales growth. • Developed, promote, and provide education on Gilbarco Veeder Root’s key strategic initiatives, principles, goals, objectives, and programs with distributors, customers and stakeholders. • Successful design and management of the AMO sales division and team through utilization of salesforce.com and other technology platforms. • Working collaboratively with internal and external stakeholders across business units to drive shared success, leading efforts to improve performance by establishing and updating organizational best practices and processes.• Developed, managing and mentoring a world-class sales team, and demonstrated forward-thinking approaches to selling techniques in a rapidly changing environment. Show less

Savannah, Georgia Area

• Leading strategic organizational development of direct fuel, cardlock and lubricant sales, delivering +33% organic growth• On boarded Shell Lubricant brand, +200K in new account volume in first six months• Execution of strategic acquisition, integrating sales, customer service and marketing operations including 98% account retention and 95% customer satisfaction• Reorganized sales and customer service departments to align with strategic operational growth plans• Successful… Show more • Leading strategic organizational development of direct fuel, cardlock and lubricant sales, delivering +33% organic growth• On boarded Shell Lubricant brand, +200K in new account volume in first six months• Execution of strategic acquisition, integrating sales, customer service and marketing operations including 98% account retention and 95% customer satisfaction• Reorganized sales and customer service departments to align with strategic operational growth plans• Successful restructure and implementation of Sales Compensation Program.• Launched CFLS National Account Sales Program, executing the organizations inaugural accounts outside of the operational footprint. • Formalized Sales Operations implementing long term contract supply agreements, Hedge, EVA based capital deployment, including proposal template menus, gallon commitments and fee avoidance strategies.• CRM buildout including automated sales pipeline workflows, customer lookback tracking, equipment service and tank deployment tracking.• Developed, implemented formal profiling and segmentation for account base tracking and deep sales pipeline accountability.• Developed inside sales and account management operations, delivering account acquisition acumen and improved customer service engagement and accountability. Show less

Washington D.C. Metro Area

Delivering successful international sales growth exceeding revenue objectives by 32% in product and SaaS sales segments. Directing strategic domestic and international market development with focus in APAC, EMEA, Russia and CIS, scaling direct sales and strategic global and regional reseller alliancesDeveloping competitive and comprehensive pricing configurations, advancing product design through new digital technical standards, subscription portals (SaaS), and M2M implementation of API… Show more Delivering successful international sales growth exceeding revenue objectives by 32% in product and SaaS sales segments. Directing strategic domestic and international market development with focus in APAC, EMEA, Russia and CIS, scaling direct sales and strategic global and regional reseller alliancesDeveloping competitive and comprehensive pricing configurations, advancing product design through new digital technical standards, subscription portals (SaaS), and M2M implementation of API data in system engineering platforms.Leading teams through Lean based problem-solving framework for improving processes, decreasing costs, increasing efficiency of operations.Strategic implementation of global sales and marketing operations through CRM and related technology automation.Successful sales enablement, Targeting and acquiring new customers and new marketing/sales opportunities initiating action plans to secure new business for GIS products, service and programs. Show less

Developed advanced Sales Operations Management, automated field sales processes improving close rates and average sales dollarsEstablished Commercial Sales division achieving significant profitable growth and organizational synergyDefined and developed new product/service opportunity and economic value propositionDeveloped performance management metrics improving sales execution and client satisfaction Developed marketing and sales leadership including, research, agency… Show more Developed advanced Sales Operations Management, automated field sales processes improving close rates and average sales dollarsEstablished Commercial Sales division achieving significant profitable growth and organizational synergyDefined and developed new product/service opportunity and economic value propositionDeveloped performance management metrics improving sales execution and client satisfaction Developed marketing and sales leadership including, research, agency, digital and social media proficiency generating actionable customer insights and engagementsProgressive development of organizational integrated marketing communications implementing LCV engagements CRM design, development and deployment with integration applications, organizing marketing automation, and advanced workflows including SFA and MRMDeveloped Business Intelligence through dashboard analytics and automated sales and marketing reporting Advanced Segmentation of key customers delivering customer attribution models for key stakeholders and prospectsContact Center Operations design, development and integration with marketing analytics embedding robust CRM adaptation with sales and marketing competencies Effective development and implementation of integrated workflows streamlining internal processes and improving external client engagements • Financial Planning and Analysis • Demand Generation • Marketing & Data Analytics• SEO/SEM/PPC • Content Development & Management • Creative/Art Director • Social Media Director/Manager • Communications/Public Relations • User Experience (UX) Designer/Manager • User Experience (UX) Researcher/Manager • Data Analyst Show less

Maryland Delaware

Developed and executed Strategic Planning for new petroleum/energy marketing sales and service programs for multiple business unitsImplemented strategic rollout of LP Gas product Developed Sales Revenues to over $105 mm annuallyDeveloped energy products sales of over 30,000,000 gallons of LPG, heating/motor fuels and over $32,000,000 in service/equipment sales Developed integrated sales and marketing proficiencies through diverse prospect markets and direct sales… Show more Developed and executed Strategic Planning for new petroleum/energy marketing sales and service programs for multiple business unitsImplemented strategic rollout of LP Gas product Developed Sales Revenues to over $105 mm annuallyDeveloped energy products sales of over 30,000,000 gallons of LPG, heating/motor fuels and over $32,000,000 in service/equipment sales Developed integrated sales and marketing proficiencies through diverse prospect markets and direct sales effortsDeveloped new relationships with over 4,500 new clients annually Show less

Maryland, Delaware, Virginia

Successfully executed stewardship of 45 Retail Shell/Citgo and other branded gasoline facilitiesGrew Sales Revenues to over $70mmP&L responsibilities including petroleum sales, gross margin, rent income, freight expenseExecuted Petroleum volume and gross margin increases, led company NOPBITCommercial property capital management and maintenance of all facilitiesExecuted Commercial Real Estate and related retail business sales brokerageTop performing EVA execution in… Show more Successfully executed stewardship of 45 Retail Shell/Citgo and other branded gasoline facilitiesGrew Sales Revenues to over $70mmP&L responsibilities including petroleum sales, gross margin, rent income, freight expenseExecuted Petroleum volume and gross margin increases, led company NOPBITCommercial property capital management and maintenance of all facilitiesExecuted Commercial Real Estate and related retail business sales brokerageTop performing EVA execution in Mid-Atlantic Region Successful prospecting and cold calling in DCA Developed and implemented technology based management tracking and execution programs within Motor Fuels DivisionCollaborated with IT and Accounting groups to expand management and execution practices of petroleum sales through management fees expanding sales and site profitability Show less

Master Of Science Degree, Marketing

Bachelor’S Degree, Business Administration, Summa Cum Laude