Keith Burke Email & Phone Number

Marketing Executive experienced in the strategic planning, development and implementation of initiatives that drive measurable results. In-depth knowledge of brand strategy, brand standards and brand building initiatives. Experienced managing comprehensive brand tracking studies.Passion for coaching, mentoring and developing teams that function with clear accountability, a spirit of collaboration and a high standard of excellence, while individually developing to their full potential.Demonstrated ability to establish collaborative relationships and communicate effectively across all levels. Proven success partnering with sales, product and business line leaders to develop strategies to advance objectives, including both new prospect generation and customer retention initiatives. Extensive working knowledge developing, negotiating and activating successful, innovative sponsorships and promotions, including corresponding events, merchandising, collateral, signage, POS and other sales support materials.Experience includes all forms of traditional advertising, digital marketing, social media, videos and websites. Certified in Google AdWords and Google Analytics. Experienced developing and managing internal communications and public relations programs.Effective working with creative partners to develop dynamic solutions. Built and managed in-house agency teams. Highly adept at managing business relationship with agencies and establishing mutually beneficially working agreements.Background includes an MBA in Marketing and Corporate Strategy, and a BBA in Accounting with a practiced understanding of financial metrics, budgets, forecasts and analysis. Experience applying data to advance business objectives. Excellent writing skills and comfortable speaking in front of large audiences.Author and Martial Arts Black Belt Instructor on the side.Experience includes: Financial Services, Consumer Goods, Durable Goods, Luxury Items, and Real Estate

Listed skills include Public Relations, Social Media, Team Building, Marketing, and 34 others.