Dynamic Marketing & Strategy Leader in Consumer BrandsHello! I'm a strategic and results-driven marketer & general manager, specializing in consumer brands. With a Duke MBA and over 20 years of rich experience in leading Consumer Packaged Goods companies, I create profitable growth through innovative strategies and breakthrough insights.My Journey:• Global & Entrepreneurial: I am immensely grateful for the journey that has taken me from global CPG leaders like Nestle & Pillsbury to mid-market players & dynamic start-ups. I've had the privilege of honing & applying my skills at some of the best companies in the world, managing brands with revenues from $4MM to $400MM. • Record of Success: Along my path from Analyst to VP, I've driven record market shares and profits on 11 brands, led 7 significant turnarounds, launched 26 successful new products. Plus, I’ve served as a Founder, Fractional CMO, Consultant, or Board Member to 15 start-ups… and counting.• Cross-Functional Experience: including strategic planning, trade & shopper marketing, sales management, market research, consumer insights, and category management.• Broad Industry Exposure: I’ve worked across food, beverages, natural products, personal care, skin care, household products, and pet food.Core Competencies:• Full Modern Marketing Toolkit: Proficient in brand equity development, brand storytelling, digital, integrated marketing, e-commerce, omnichannel, advertising & media, PR, new product innovation, social media. • Strategic Insights: Expertise in consumer & shopper insights, data-driven decision making, market research, strategic planning, pricing, and competitor analysis.• Leadership: Skilled in cross-functional leadership, team building, change management, P&L management, and budget management, with a knack for turning around challenging situations.I believe in the power of innovative & strategic thinking to bring about transformative improvement. Exploring Opportunities:• I am currently seeking opportunities to leverage my skills in full-time VP / Senior Director / Director Marketing roles, as well as Board roles and consulting projects.Let's Connect!• 📞 +1.303.482.2744• 📧 keith.buschmann@yahoo.comFast-Moving Consumer Goods, FMCG, Brand Management, Growth Strategy, Integrated Marketing, Innovation, NPD, Channel Strategy, Sales, Business Development, Retailer, Pricing, Brand Development, Communications, CRM, Analytics, , IRI, Nielsen, Competitor Intelligence, Consulting, Change Management, Turnarounds, P&L Management, Board, Mid-market, Venture, Private Equity
Listed skills include Brand Management, Marketing Strategy, Customer Insight, Marketing, and 46 others.