Keith Chan Email & Phone Number

Sydney, New South Wales, Australia

Australia

Turning one man’s trash into treasure. Having experienced the sports manufacturing industry for years, both myself and my business partner (who happens to be my twin brother!) found a grey area leaders often turned a blind eye on - Waste. Upcycling unwanted or damaged football kits, shorts, socks and more since 2018, we enable brands and football clubs to.

Herzogenaurach, Bavaria, Germany

Creation brief and ideation of totally new offerings: - Franchise range build - High performance outsoles - Functional technology across both premium and value price points Working with cross-functional teams to enable an efficient product creation process and product excellence: - Product Design & Development - Go to Market - Brand Marketing Conducting.

Herzogenaurach, Bavaria, Germany

- Managing the entry pricepoint range of the adidas X franchise, creating value offerings to lower purchasing power consumers and youth.- Owning the Messi inline range SS23 and FW23 from product ideation, design brief, to sell-in material- Conducting pro player and consumer interviews to identify trends and product requirements

Herzogenaurach, Bavaria, Germany

As a Graduate Trainee at adidas HQ I was able to conduct 4x3month practical placements across different functions. Below were my rotations:1. CTC Zalando 2. Global Brands Head Office3. Brand Marketing Football - eCom4. Sports Marketing Football - UEFA/FIFA

Brisbane, Australia

- Assisting my team in reaching sales targets and KPI’s- Merchandising product to adidas APAC standards - Being a brand ambassador by consistently exhibiting the brand's attitudes and values- Identifying shopping behaviors and actively seeking to use brand and product knowledge to approach customers

Herzogenaurach, Germany

- Assisting in seasonal product creation briefs (SS19, FW19)- Communicating seasonal product technology across Key Markets - Competitor analysis through benchmarking against other brands with similar offerings- Individual projects identifying additional business offerings (e.g. futsal 2020 offering & player endorsement proposals)