Keith Ching Email & Phone Number

Zurich, Switzerland

Zurich, Ch

Zurich, Ch

Zurich, Ch

Responsible for shaping and implementing the global roadmap of On's Digital Operations & Strategic Projects.

Denver, Co, Us

Spearheading icebreaker’s international consumer journey ecosystem and technological innovation roadmap as a key differentiator and strategic growth priority.

Auckland, Nz

Reporting to CEO. Responsible for the overall commercial success of essano's global eCommerce business as well as the enablement of digital technologies to help other channels thrive, by leading the strategy and execution of the digital roadmap, using customer-centric and data-driven methods. Key accountabilities:• Global eCommerce P&L Ownership• Digital Customer Experience & Product Management• Digital Marketing & CRM• Technology Innovation and Operational ExcellenceKey accomplishments:★ +45% YoY eCommerce channel growth★ +20% sustained MoM growth★ Launched loyalty rewards program★ Tripled digital marketing ROAS★ Doubled conversion rate

Auckland, Nz

Primary Product: www.icebreaker.com on Salesforce Commerce Cloud (SFCC)Senior Digital Product Manager / Product Owner in:• SaaS-based Platforms• Digital Innovation & Transformation• Omnichannel Retail Technology• Roadmap & Lifecycle Management• International & Cross-border eCommerce• Global Expansion, Regionalisation & Localisation• Design & User Experience Architecture• CRM 360 & Loyalty Programs• Content Management & Strategy• Data & Analytics Platforms• Agile Scrum Methodology• Direct-to-Consumer (DTC) AccelerationAwards for icebreaker.com:★ One of Newsweek's "Best Online Shops 2020" in the Outdoor category★ Winner of Brightedge's "2019 Best International SEO Award"

Auckland, Nz

• Responsible for driving icebreaker's global eCommerce feature roadmap - from conceptualization and development to delivery - to enhance the user experience across all digital touchpointsKey strategic initiatives launched:• Omnichannel CRM and predictive engine• Global Nature.Rewards loyalty program • New country and regional expansion• Scalable content localization platform• icebreaker.com's conversion funnel overhaul• icebreaker.com's mobile-optimized user journey redesign

Baltimore, Maryland, Us

• Responsible for driving eCommerce sales, customer acquisition and loyalty for www.underarmour.com within the region (Singapore, Malaysia, Philippines, Thailand, Indonesia) with double digit growths• Developed integrated digital marketing strategies across the entire conversion funnel to drive awareness, traffic and conversion rates• Led strategic partnerships with key local organizations such as sports teams, financial institutions and telcos to drive eCommerce sales• Piloted omnichannel initiatives in the region as a key differentiator within the organization’s digital strategy

75017 Paris, Fr

• Led roll-out and evolution of ecommerce sites within the APAC zone (China, Japan, Hong Kong, Taiwan, Singapore, Australia, Korea)• Responsible for enhancing the functional UI/UX and features (payment gateways, OMS, social media) on the APAC sites to drive sales and customer loyalty• Cross-channel digital project management, infusing digital initiatives throughout the core functions of the organization• Responsible for loyalty program, SEO and digital analytics deployment across the region

Neuilly Sur Seine, Ile De France, Fr

• Drive technical projects and digital initiatives for Sephora's retail expansion in Singapore, Malaysia, Thailand, Australia and China• Projects range across Loyalty Program, CRM, Point-of-Sales, SAP ERP, Websites, Planogram/Space-Planning, In-store Business Intelligence and Elearning• Advocate regional cross-sharing of technology best practices to both technical and non-technical audience

Amsterdam, Noord-Holland, Nl

• Responsible and accountable for the management of software engineering projects directed towards Philips’ Internet of Things and Audio/Video products• Defined, planned and managed project schedule, resources and risks to ensure a smooth execution and timely delivery in accordance to consumer specifications• Maintained continuous alignment of project status by collaborating with geographically dispersed external suppliers, in-house teams and internal stakeholders• Provided regular reporting of project status to management and stakeholders• Managed development teams from Hong Kong, China & US for Home Automation product demo intended for Consumer Electronics Show 2013• Represented Philips in Apple WWDC 2013. Investigated impact of iOS 7 on Philips’ products and communicated analysis to stakeholders and development teams• Defined and formalized Agile’s Scrum SDLC within Philips Singapore’s CMMI process framework to enhance organization’s operational efficiency and flexibility to change. Increased the reach of Agile Scrum to multidisciplinary teams by 130% by conducting in-house training• Kick-started various Agile Scrum development projects for mobile apps and embedded software

Amsterdam, Noord-Holland, Nl

• Designed and developed Philips’ ‘InRange’ iOS app user interface and animation with PhoneGap, HTML5, CSS3 and JavaScript • Created a development framework for Philips’ mobile application based on PhoneGap, HTML5, CSS3 and JavaScript. Collaborated with Engineering and Design teams to align on requirements critical to the realization of the framework

Amsterdam, Noord-Holland, Nl

Implemented improvement initiatives for various departments and functional groups within Philips. Gained a holistic, practical exposure to the end-to-end business creation and product development processes.1. Project Management Office• Increased understanding of the interplay between various functions within an integrated product development environment• Provided reports of technical issues and project status updates to management and stakeholders2. Product Research Center• Made recommendations for future Philips’ TV propositions based on voice of consumers derived from the mining and analysis of Net Promoter Scores (NPS) data• Identified user experience gaps in prototypes through consumer behavior research and competitor benchmarking 3. Architecture & Standard Design • Defined and streamlined the remote control creation process across Engineering, Design, Quality and Purchasing teams for the entire range of Philips audio/video products 4. Marketing Management (Philips Hong Kong) • Researched and evaluated market-specific needs for product introduction meetings and sales presentations• Streamlined the global sales training kits and product leaflets, local marketing activation plans, and product introductionmeetings to key retailers/channel partners• Spearheaded the Market Introduction Process initiative en-route to achieving organization’s first ISO9001 certification 5. Software Development • Derived an algorithmic model for converting mobile applications’ user star ratings – from Google Play Store and Apple AppStore – to Philips-wide NPS metric • Sourced for third-party text-analysis software and evaluated their feasibility and ROI with internal stakeholders

Bachelor'S Degree In Engineering (1St Class Honours), Electrical & Computer Engineering

Exchange Program, Electrical And Electronics Engineering

A-Levels (Stpm) - 4 Distinctions (Cgpa 4.00 / 4.00), Physics, Chemistry, Mathematics, General Studies