Leader. Technologist. Conscious marketer.I’m an innovative digital marketing expert with 10 years of marketing, sales and strategy development experience. My extensive experience in finance, education, e-commerce, property, aged care & technology industries, managing both marketing and software development teams have seen my strategic approach prove fully transferable across many different business models & challenges. My peers & clients describe me as pragmatic and tenacious with a strong work ethic, delivering creative and innovative scalable marketing strategies and digital solutions.I bring a balance of data-driven rigour and creative energy to digital strategy & marketing to create change and deliver market transformations.Strengths:• Digital marketing strategy, development and execution.• SEO, paid search (Google Ads), display media and acquisition marketing.• Acquisition, retention & growth strategy development and execution.• Audience segmentation and targeting.• E-commerce/Online Retail marketing.• Team leadership, collaboration, mentoring, and motivation.• Methodical analysis of data metrics and multivariate split testing.• Landing page and conversion rate optimization.• Technology adaption, integration & automation.• Full funnel cross channel marketing - digital & traditional.• Social media marketing (Facebook Ads, LinkedIn Ads)I am available to present on digital marketing, social media, digital strategy and more. I have presented at a number of conferences and events, and run workshops on digital marketing, social media and paid media for a range of enterprise and government organisations.