Keith Cobb, Mba Email & Phone Number

Indianapolis, Indiana, Us

TRANSFORMATIONAL LEADERSHIP AT SCALE• Led over 150 digital product managers, UX designers, content strategists, engineers, and omnichannel communications specialists organized in Agile program and scrum teams.• Modernized the Government Business Division's ($80B annual revenue) digital ecosystem, enhancing Medicare and Medicaid services and sales.• Managed more than 40 programs worth over $90M in spend for a $54B Line of Business (Carelon).• Transformed enterprise content delivery and digital products for over 500 websites and mobile apps with Adobe Experience Manager tools.DIFFERENTIATED OMNICHANNEL EXPERIENCES• Provided essential digital solutions for every step of our members' health journey: wellness and clinical tools, omnichannel customer service, and digital marketing and sales support.• Delivered over 2 million personalized experiences monthly, resulting in a 500% increase in next best actions for Medicare sales.• Improved customer satisfaction for Anthem BCBS’s consumer public website by 20 points and boosted daily traffic by over 30,000 logins.GROWING REVENUE AND REDUCING EXPENSES• Introduced Anthem's first online shopping platform, boosting traffic to our Medicare shopping experiences by 15%.• Led the product strategy and success for the Anthem Anywhere mobile app (now Sydney Health) and secure portals, delivering self-service features that decreased call volume and achieved the highest customer satisfaction scores among Elevance Health’s digital properties.• Expanded the email channel from 20 million to 75 million emails per year using Salesforce Marketing Cloud.INNOVATIONS• Performed market and competitive research, mapped consumer journeys, analyzed data, socialized with leadership peers, and made decisions based on data.• Created the product strategy and launched Sydney Community, a unique social media application designed to connect individuals in need with people, content, and resources to address social determinants of health.

Indianapolis, In, Us

• Aligned web content across digital properties supporting the brand.• Decision-maker for e-Business priorities crossing multiple business units and IT teams.• Developed the enterprise’s first Digital strategy.

Newark, De, Us

• Conceptualized and launched over 15 interactive products at 2,000+ B2B customer sites, generating 175,000+ hours of IT development work annually.• Responsible for digital products supporting $15B in annual loan volume and more than $30M in annual fee revenue.• Improved the end-to-end customer experience and enhanced business partner relationships through B2C/B2B marketing strategies.• Delivered leads performing 190% above the second-best lead source for Sallie Mae – incorporated SEM, social media, viral widgets, and marketing partnerships.• Increased lead acquisition to 600,000+ annually by improving lead capture from 4% to 30% of visitors.• Launched a college planning website by directing the marketing, call center, and IT staff.• Identified and secured co-branded partnerships to cultivate marketing channels across multiple verticals.

Us

• Increased e-commerce consumer loans from $2M to $70M per month within just 12 months.• Initiated loan marketplace participation and negotiated contracts for Microsoft Home Advisor, Quicken Mortgage, and Lending Tree.• Pioneered the use of new media through banner advertising, email, sponsorship, and affinity partnership programs.

Indianapolis, Indiana, Us

Bachelor Of Science - Bs, Computer Science/Business

Master Of Business Administration (Mba), Finance