Seasoned customer experience strategist who sees opportunities in exponential change, then effectively communicates disruptive innovation options to management, while redesigning client’s business, strategic vision, and operations through creative storytelling, design thinking, and business model innovation.

Lead the UX strategy effort to sheppard global redesign and stealth rebrand of IDG to IDG Foundry. Interviewed key management personnel and guided experience effort to re-architect flywheels and properly map internal verticals martech, intent data, custom media creation, and event services to meet new growth objectives of changing economic landscape.

Built experience side of DTC pipeline on Shopify platform for internal brands to test and scale new products. Ran 20 interviews and mapped out flywheel for digital transformation of business by tying data, people, product, and finance into a new strategic vision.

Wrote a book Paradox of Product that shows how to thrive in complex team dynamics based on a decade of innovation projects. Book proposes a three flywheel framework to design and scale AI-first companies without losing our humanity in the process.Participated in altMBA cohort 18, gave two hacker talks at DEFCON, landed Prof G Brand and Strategy scholarships, taught myself Figma & Webflow. Completed meditation teacher training and designed a tarot deck based on hidden messages embedded in street art.

Brought the organization back on the path of growth after 11 straight quarters of negative comp sales, by designing and implementing a significant piece of the corporate strategy. Successfully seeded strategic vision and cultural change by architecting win-win situations throughout the org, thereby empowering multiple business units to participate in shared value creation and shared change. Select highlights include: multiple presentations to C-Suite and various management teams, helping get a CTO hired in retail, laying the foundation in the UX department to grow into a design thinking consultancy within the company, reducing friction within the customer experience by facilitating multiple journey map sessions and presentations, illustrating major pain points in customer experience, and finally shifting the organizational focus to developing the best customer experience possible.

Oversaw and managed UX effort from design through QA to build an identity management, request, and approval system for the new CloudMinder platform. In partnership with other team leads, produced a 120+ page UX deliverable deck / design framework consisting of wireframes, MVP level annotations for offsite tech and QA teams, security flows, and design comps. Led and facilitated iterative design review sessions onsite at client HQ in Islandia, NY with remote teams dialing in via secure video conference.

Lead responsive UX design effort for J&J's internal marketing portal, enabling brand managers to globally share and follow articles, conversations, ideas and files. Facilitated collaborative design sessions between client and external development vendor to design a CMS on a Microsoft Sharepoint installation. Presented to all stakeholders (including VP and above) to ensure that all requirements and feedback aligned with technical constraints and design deliverables.

Co-Led the UX effort with TeoSantos to design a responsive website for a crowdsourced jewelry startup. Focus was primarily on designing the voting mechanics and user journeys to incentive participation and content customization based on previous viewing habits.Yellowsmith was seed funded by Lightbank and Great Oaks Capital (Bonobos, Warby Parker, & Flatiron Health), and featured on InStyle, Fashionista, and Real Simple.

Partnered with Creative Director at Big Human to rearchitect Time's website redesign. Participated in collaborative design sessions and stakeholder interviews with client, to map out future business model and revenue generation as it related to the experience design as a whole.

Lead the UX effort for a global responsive redesign for the flagship brand, that was modular and scalable across all global markets (Americas, EMEA, and Asia). Designed the production pipeline, then trained and managed a team of four to produce consistent wireframes, sitemaps, and requirements gathering deliverables for strategy work.Facilitated participatory design thinking sessions among many stakeholders (VP and above) including marketing, PR, product management, and our creative vendor (Wednesday Agency), to solidify the strategy and to establish the creative vision.

Created a massive 127 page clickable pdf sitemap in OmniGraffle that charted content and self-service transactions for multiple electric and gas service regions and customer types. Purpose of the sitemap was to identify differences in the back end development architecture that resulted from multiple acquisitions by National Grid.

Cofounded a UX strategy and design thinking agency to startups in the NYC area. Clients included: Fortnighter, Youth Hockey, and The Wire Cutter. The Wire Cutter was acquired by NY Times in 2016 for $30MM.

Designed the wellness content section to merge seamlessly with e-commerce component of site. Flowed out registration, sign in and checkout flows down to the user-click level to aid development teams with their build.

Coca-Cola Placelists was a collaboration between Coca-Cola, LBi, Spotify, and Facebook. Led the UX effort on Coca-Cola and LBi's behalf, to map out an ecosystem for a Spotify desktop client app, and an iOS and Android Native apps. Spent 9 days at FaceBook HQ to participate in their Shipyard program, war-rooming and building the FaceBook way, ie “to move fast and break things”. Served as the creative nucleus/bridge between west coast and east coast design operations. Daily sketching sessions at Facebook HQ were followed by nightly annotations, then sent back to the NYC to jump on a call at 7AM PST / 10AM EST to brief the design team in NYC on the updates.Coca-Cola Placelists bridge the music, people and places you love into a collaborative jukebox. Users check-in to their favorite places, upload music, then those tracks get voted up or down in a live feed. Each feed can be streamed or tapped into from a mobile phone or desktop browser so they can literally be played anywhere.

Architected the future of online voting by building and integrating four startup ideas into an innovative and secure system designed to scale to millions of voters in less than a year. Managed weekly pivots as the only UX designer on a team of thirty to provide long-term strategic thinking as well as tactical wireframe and flow work.Designed an intuitive experience that offered bank level security matching a user’s true identity with voter registration databases. Startup environment incubated within a large agency in agile war-room style workflow.Americans Elect won the 2012 People's Choice Award at South by Southwest (SXSW) and two 2012 CLIO Awards.

User Experience Designer working across a broad range of verticals. Select clients include Penguin Publishing, Neutrogena, WebMD, Johnson & Johnson, Carefree, Zinio and Bristol-Myers Squibb.

Journey mapped a dynamic banner template system to reduce costs and production overhead. New system automated and output multiple banner configurations driven by a custom database instead of doing everything by hand. Project was a collaboration between Onit Digital, Nissan, TBWA/Chiat Day LA, Google and OMD Ad Operations.

Defined User Experience for a crowdsourced film platform. Collaborated with CEO and CTO to develop product strategy. Created all IA & UX collateral including Wireframes, Process Flows, Interviews, Use Cases, Spec Writing, and Functional Prototypes.

Operated and maintained a laser cutter and 3D printer producing prompt high-quality output. Created personalized step-by-step instructions for 100+ clients per semester for the laser cutter and 3D printer. Authored an "ITP DriveBy" an hour-long tutorial presentation for 30+ students illustrating creative uses of the laser cutter.

Coordinated film production teams to facilitate multi-camera set-ups with live switching, projection, and redundant recording systems. Troubleshot audio and video equipment by consistently anticipating errors from defective rental equipment.

Illustrated technical drawings, process flow diagrams, schematics, and concept maps elucidating abstract sound design concepts for animators. Enabled textbook launch at SIGGRAPH 2005 conference after spearheading project two-months behind schedule. Empowered production to continue when client’s hard drive failed by maintaining multiple backups in separate locations.

Worked in 2-3 month bursts during my summer breaks from art school. Created texture maps, lo-poly 3D models, and matte paintings for the Big Dig in Boston and other various architectural visualization projects.