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Integrated global marketing, brand communications, new biz dev, digital/social media, & public relations professional with more than 17 years of experience managing: global sports marketing, digital marketing & DTC, B2B & B2C management, social media strategy, content production, global executive planning, budget & P/L, global trade shows, media relations, events, and creative & authentic storytelling for high-profile brands. Specialization & deep experience and roots in the action sports, ecomm, snowsports, active outdoor, lifestyle, cycling, and footwear industries. Successful leadership, implementation, management, & execution of influencer campaigns, GTM strategy, multi-channel media placements, tactical planning, media buys/digital advertorial creation, strategic brand counsel, media event activation, trade show management, domestic and global brand partner integration (including acquisitions), and infusing innovative and fresh perspective to brand campaigns/projects. Skilled in: team leadership, digital marketing, global sports marketing, proposal & press release writing, product placement, comprehensive reporting, executive media training, creating & delivering presentations, working with third-party agencies, budget management, & communicating effectively across various media landscapes. Extensive network, relationships, & competency in global broad market/mainstream media and endemic media relations across print, digital, mobile, & broadcast. Proven marketing track record in leading global teams and campaign development in coordination with marketing, sales, & brand goals. CLIENT WORK INCLUDES: LEM Helmets, KEEN Footwear, Under Armour, GORE-TEX, Gregory Packs, GU, ProBar, Royal Robbins, Kari Traa, Chamois Butt'r, Balega Socks, Uncharted Supply Co, Katadyn Group, American Alpine Club, Cascade Designs (all brands), Ghost Bikes (REI), Raleigh & IZIP e-bikes, K2 Sports, K2 Snowboarding, RIDE Snowboards, Backcountry.com, Sweet Protection, Zinka, Walden Surfboards, Howler Brothers, Drift Innovations, Kona Bikes, Raleigh & Diamondback Bicycles, BMC, Bindle Bottle, RinseKit, and more.
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Head Of Marketing3Bird Jan 2024 - PresentChief marketing leader at DTC start-up lifestyle apparel brand launching at the end of 2024. Responsible for the creation and development of GTM strategy, budgeting, brand & product marketing, brand identity assets, website development & SEO, DTC & ecomm strategy, social media strategy & management, content creative, email & SMS marketing, digital strategy, agency management, PR, influencer & ambassador programs, digital analytics & reporting, team leadership, merch program, copywriting, and marketing operations processes. -
Global Brand Marketing & Sales DirectorLem Helmets Jan 2019 - Nov 2023Morgan Hill, California, UsIn 2019, helped start-up re-brand and re-launch an Italian brand with 50+ years of heritage. As the company's chief marketing leader, I created and developed all branding, marketing, B2B and B2C relationships, and brand identity assets, while supporting sales distribution and U.S. / global expansion. U.S. & global leadership and management of: sports marketing, digital marketing, attribution and performance marketing, CRM, team collaborations, DTC strategy, partnership logistics, budget planning, competitive analysis, data & metrics management, social media strategy & management, website design and maintenance, branding & graphic design, PR, brand communications, 3rd party agencies, trademarks, contract negotiations, creative brand activations, events, trade shows, brand building & ID evolution. Comprehensive work and oversight of product design and management across multiple sports categories - bike, snow, eyewear. Intimate work and communications with overseas factories with focus on product development, production timing and management, FOBs, and freight logistics. In addition, established and managed our Amazon marketplace, product management & packaging, and building sales programs and strategies, while managing and communicating with US sales rep force. And, led the manufacturing of fun!LINKS:Creating a Brand, LEM Helmets | https://prn.to/2KOmAb5https://www.instagram.com/lemhelmets/https://www.facebook.com/LEMHelmetshttps://www.youtube.com/@lemhelmets7607/videoshttps://www.linkedin.com/company/lemhelmets -
Senior Managing Director | Customer Acquistion & Brand StrategyVerde Brand Communications May 2012 - Dec 2018Durango, Colorado, UsStrategic senior director for leading/key clients at Verde - voted "Best Places to Work" in 2016 by Outside Magazine. Direct agency's new business development and sales team. Manage and lead internal and external teams on successful client partner relations, account facilitation, and editorial placement execution. Ten years of experience in endemic and non-endemic media relations and brand communications tactics across print, digital (and mobile), and broadcast, including global campaign and product launch strategy, coordination, and execution. As Sr. Director, create & oversee: strategic integrated PR planning, media relations, budget planning, content marketing, digital PR & advertorials, event planning, new business development, creative campaign development/storytelling, press releases & distribution, go-to-market strategy, client profitability management, print/digital/broadcast media outreach, comprehensive reporting, social media planning, marketing consulting, crisis communications, executive media training, product placement, and business management. Member of agency's Leadership Team and direct our Sales & New Business Development Team. Provide leadership and support of the agency's growth planning, budgets, new business/acquisitions, mentorship, new service creation, and sustainability.Deep broad market/mainstream media roots, integrated brand communications, and creative strategy specialization in: action sports, snowsports, active outdoor, M's + W's lifestyle, and footwear industries. Present & past client work includes: Under Armour, GORE-TEX, Outdoor Research, LEM Helmets, KEEN Footwear, Cascade Designs, Raleigh/IZIP e-bikes, K2 Sports, K2 Snowboarding, RIDE Snowboards, Backcountry.com, Walden Surfboards, Howler Brothers, Drift Innovations, Kona Bikes, Raleigh & Diamondback Bicycles, BMC, Princeton Tec, Sweet Protection, etc..MORE:Malakye.com, Industry Profile | http://bit.ly/1f5K1MU Creating a Brand, LEM Helmets | https://prn.to/2KOmAb5 -
Senior Account ExecutiveVerde Brand Communications Jan 2011 - May 2012Durango, Colorado, UsOversee executives, managers and activity in each department at agency. Member of Sr. Management and Business Development Teams. Provide high-level strategy to client and account managers, oversee key accounts, participate in key decision making meetings with clients, make decisions for Verde as a company, lead on acquisitions, approve key press releases and communications, represent client at trade shows, sales meetings, and media trips. Manage global campaign coordination with clients. Track client profitability and manage budgets.
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Senior Account ManagerVerde Brand Communications Dec 2009 - Dec 2010Durango, Colorado, UsThe Senior Account Manager (AM) serves as the primary business contact for clients and is responsible for overall client satisfaction. The Sr. AM consistently provides excellent customer service to accounts, as well as represents client needs and goals within the organization to ensure quality. Main responsibilities include: manage day-to-day relations with clients, produce consistent, successful media placements, represent clients at trade shows, sales meetings, and media trips, track client profitability, and press kit & media release writing. Sr. AM's lead strategy, and develop and execute plans to serve client needs. Senior AM's supports Account Executive/Senior Account Executive and oversees Account Coordinator.
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Account ManagerBase Camp Communications Nov 2007 - Dec 2009Day-to-day management of key clients and responsible for overall client satisfaction. Main responsibilities include: produce consistent, successful media placements, comprehensive reporting, brand strategy, creative storytelling, tactical planning, media tracking, campaign creation and execution, represent clients at trade shows, sales meetings, and media trips, track client profitability, and press kit & media release writing. Merged with Verde Brand Communications in Dec. 2009. -
Lead ServerFour Seasons Hotels And Resorts Nov 2004 - Nov 2007Toronto, Ontario, CaExperienced fine-dining server at the renowned Westbank Grill. Daily work with small teams. Provided high-level customer service to guests, and maintained strong knowledge of food and wine. Worked with management team to help develop protocols and procedures, work structure, and customer service best practices at Westbank. -
Sports EditorJackson Hole News&Guide 2003 - 2007Jackson, Wy,, UsDirected sports section. Lead and developed extensive coverage of local, regional, and national-level sports at award-winning Jackson Hole newspaper. Also contributed to other sections of the paper. Cultivated great teamwork environment and managed freelance writers. Proficient in AP style, various computer software programs, meeting & managing deadlines, and breaking news. ** In addition to sports editor, worked as a freelance public relations professional, and writer/photographer for publications and brands in the outdoor, active lifestyle, and snowsports industries. **
Keith Cozzens Skills
Keith Cozzens Education Details
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UclaJournalism & Marketing -
Roanoke CollegeHistory
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NolsOutdoor Education & Leadership
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University Of Massachusetts Amherst
Frequently Asked Questions about Keith Cozzens
What company does Keith Cozzens work for?
Keith Cozzens works for 3bird
What is Keith Cozzens's role at the current company?
Keith Cozzens's current role is Head of Marketing at 3BIRD.
What is Keith Cozzens's email address?
Keith Cozzens's email address is ke****@****ail.com
What is Keith Cozzens's direct phone number?
Keith Cozzens's direct phone number is +130769*****
What schools did Keith Cozzens attend?
Keith Cozzens attended Ucla, Roanoke College, Nols, University Of Massachusetts Amherst.
What skills is Keith Cozzens known for?
Keith Cozzens has skills like Public Relations, Social Media, Event Planning, Seo, Journalism, Social Media Marketing, Online Advertising, Photography, Creative Writing, Digital Strategy, Blogging, Integrated Marketing.
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