Keith Curry Email & Phone Number

Grand Rapids, Mi, Us

Responsible for overseeing the creation and management of NAF’s social media, email, and website strategies and management of the digital marketing team. Implemented a new social media strategy for NAF’s channels (Facebook, Twitter, Instagram, and LinkedIn) growing NAF’s average weekly engagement rate from 3.1% to 5.07% over five months. Built a new strategy to increase social media coverage of NAF Next 2022 – NAF’s annual conference – including managing a team to collect content in each session, live-tracking the conference hashtag to identify opportunities for engagement, and more, increasing total impressions by 77% and total engagements by 588% when compared to the coverage of NAF Next 2021.Developed a digital marketing campaign for our Lenovo Scholar Network competition resulting in a 70% conversion rate for our call to action for visitors to vote on a fan favorite finalist. Identified long-standing plugin and hosting issues with naf.org and designed the process to fix errors which included managing contract work with external web developers.

Grand Rapids, Michigan, United States

Developed weekly digital themes to center Ed Trust’s storytelling (email, website, and social media) around a specific issue resulting in a 20% increase in weekly online engagements.Led all digital campaigns for higher education content (report releases, live events, advocacy pushes, press releases, etc.) with targeted tactics including social media content (organic and paid), video creation, email blasts and newsletters, and website management.Developed and presented Digital Media 101 courses at internal and external conferences to train employees, state-based advocates, and practitioners on how they can build their own digital media strategy.Developed a monthly Twitter chat series that included building relationships with new partner organizations to increase engagements with Ed Trust’s audience resulting in an average of 83 unique participants, 9.62 million impressions, and 1,143 engagements per Twitter chat. Created and managed Ed Trust’s #OurTimeIsNow campaign to celebrate Black History Month, Women’s History Month, and Hispanic Heritage Month – resulting in increased engagement rates and follower counts on all platforms, and established relationships with influential celebrities and activists including Yara Shahidi, Chelsea Handler, April Reign, and more.Developed and shared weekly, monthly, quarterly, and yearly digital reports analyzing impressions, reach, engagements, clicks, and website data for the organization’s Senior Leadership Team.

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Ann Arbor, Mi

Managed company’s social media efforts across Facebook, Twitter, Instagram, Google+, and LinkedInAveraged 40-50 new leads a month through organic and paid social media, Google AdWords, text messaging marketing, and email marketing campaignsTrained and managed a 15-person realtor team in marketing, sales, and digital strategy

Lansing, Michigan Area

Re-developed social media plan and managed Facebook, Twitter, and LinkedIn channels Implemented an email marketing campaign via Constant Contact using email lists generated from attending trade shows and housing fairs for a new property “Midtown,” which hit 100 percent occupancy within two months of openingUsed WordPress to create and maintain content on Gillespie Group's website including blog posts, job postings, news releases and property information

Wrote articles that were published in the Association's weekly e-publications which is sent to 4,000 school board members and superintendents around the stateAided in the creation and implementation of email marketing campaigns to increase donations and attendance at MASB seminars and conferences