Keith Peterson work email
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Keith Peterson personal email
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Keith Peterson phone numbers
I help brands find their soul and communicate their story to the world.I’m a senior marketing executive who has spent 18 years leading both brand marketing and growth marketing for global brands like Red Bull, Red Bull Media House, iFLY Indoor Skydiving and Circuit of the Americas (Formula 1).I work to drive transformational connections between brands and people—the kind of connections that build love and inspire action.Skills and ExpertiseStorytelling, Social Media Marketing, Meta, Google Ads, Media Planning, Lead Generation, Branding and Identity, Brand Development Strategy, Brand Positioning, Creative Direction, Brand Management, Partnership Marketing, Marketing Strategy, Business Insight, B2C Marketing, DTC (Direct to Consumer) Marketing, Startup Marketing, Email Marketing, Social Media Marketing, Customer Acquisition Marketing, Omni-Channel Marketing, Lifestyle Marketing, Data Analytics and Analysis, Competitive Intelligence, Strategic Marketing, Integrated Marketing, People Management, Inspiring Leadership, Paid Media Strategy, PR (Public Relations) and Communications Planning, Executive Marketing Leadership, Performance Marketing, Budgeting and Forecasting, Content Management, Community Engagement, Growth Marketing, Project Management, Digital Marketing, Media Buying, Business Planning, D2C (Direct to Consumer) Marketing, Advertising, CRM, Experiential Marketing, Product Marketing, Sports Marketing, Culture Marketing, Red Bull Marketing, CPG Marketing
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Director Of MarketingBruce BoltUnited States -
Head Of MarketingGolfforever Jun 2024 - PresentSnowmass, Co, Us -
Head Of MarketingWellcore Oct 2022 - Aug 2024Austin, Tx, UsI joined Wellcore, a wellness startup backed by Redbud – an accelerator of innovative consumer brands like Waterloo, Skinny Pop, C4, Deep Eddy Vodka and Urban Decay.- Owns all aspects of both performance and brand marketing; oversees all marketing employees, consultants and agencies.- Accomplished a $1 million run rate in nine months and an LTV-to-CAC ratio of 3-to-1.- Lowered CPA and CAC in six consecutive quarters.- Achieved a customer retention of 97% and a customer satisfaction rating of 94%.- Increased organic traffic 4x from Q2 to Q4 2023- Launched a new website and improved conversion 25%.- Implemented affiliate marketing, SEO and a podcast. -
Head Of MarketingCircuit Of The Americas May 2021 - Sep 2022Austin, Tx, UsI was recruited to join the executive leadership team at Circuit of the Americas and led all marketing efforts towards the goals of bolstering the brand and scaling growth.- Oversaw all marketing including creative direction, graphic design, social media, email, web, paid media, PR, brand marketing, brand partnerships and content strategy.- Developed and executed marketing plan for the 2021 F1 United States Grand Prix – the largest F1 event in history.- Doubled size of social media audience within 12 months. - Increased event attendance 125% in 2021; 144% in 2022.- Launched new website and increased conversion 50%. -
Global Head Of Brand MarketingIfly Indoor Skydiving Nov 2017 - Apr 2021Austin, Texas, UsAfter a long run with Red Bull. I was recruited to join the leadership team at iFLY. Much like my time at Red Bull, I gave wings to people..- Oversaw marketing of 80 international locations.- Owned branding, content, social, PR, field marketing, events, sports marketing, digital marketing, and brand partnerships.- Evolved organizational ethos (vision, mission, and position); defined roadmap to evolve from a product to a lifestyle brand.- Rebuilt website and increased conversion from 1.9 to 3.2%.- Drove strategic business decisions across digital marketing, resulting in +25 % increase in sales volume. -
Global Brand ManagerRed Bull Media House Feb 2012 - Oct 2017Salzburg, Austria, AtI was offered a unique opportunity with the international marketing team: relocate to LA and head up brand marketing integration for Red Bull Records @ Red Bull Media House.- Achieved over 10 million products sold and half a billion media impressions. - Developed and executed international consumer campaigns to drive purchase and loyalty.- Oversaw brand integration for Red Bull Stratos, Felix Baumgartner’s jump from the edge of space. - Red Bull Stratos (48 million views on YouTube) was named one of the best marketing campaigns ever by Forbes.- Co-authored business plans with internal leaders across 30 countries. -
Consumer Engagement Manager - Southeast United StatesRed Bull Nov 2010 - Jan 2012Fuschl, AtI accepted a promotion to the Red Bull leadership team and led strategic direction for the brand’s consumer marketing programs for an 8-state area totaling 60 million consumers.- Executed campaigns to make Red Bull #1 in 14 metros. - Built a marketing strategy executed to success by 19 field marketing managers and 174 brand ambassadors.- Sampled over 2 million cans of product and produced over 500 collegiate events and programs across 60 colleges, impacting over a million students.- Drove significant increases in dollar share, volume share, and brand equity across the U.S. -
Field Marketing Manager - TexasRed Bull Apr 2009 - Oct 2010Fuschl, AtI accepted my 1st promotion with Red Bull and headed up the field marketing program for Texas across 3 metros covering 11 million consumers.- Directed all marketing activities (culture and sports marketing, events, sampling, collegiate marketing, PR, and digital marketing). - Developed and executed large-scale, 360-degree brand activation plans around major music festivals like SXSW.- Established a profitable partnership with one of the nation's largest colleges, the University of Texas.- Created and activated over 50 branded Red Bull programs.
Keith Peterson Skills
Keith Peterson Education Details
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Harvard Business SchoolCompleted The Program "Disruptive Strategy" -
University Of St. ThomasB.A. Advertising
Frequently Asked Questions about Keith Peterson
What company does Keith Peterson work for?
Keith Peterson works for Bruce Bolt
What is Keith Peterson's role at the current company?
Keith Peterson's current role is Director of Marketing.
What is Keith Peterson's email address?
Keith Peterson's email address is ke****@****ull.com
What is Keith Peterson's direct phone number?
Keith Peterson's direct phone number is +151247*****
What schools did Keith Peterson attend?
Keith Peterson attended Harvard Business School, University Of St. Thomas.
What are some of Keith Peterson's interests?
Keith Peterson has interest in Writing, See 1+see Less, Technology, Marketing, Dogs, Health And Wellness, Music, Running, Sports, Have Completed 11 Marathons.
What skills is Keith Peterson known for?
Keith Peterson has skills like Relationship Marketing, Social Media Marketing, Brand Awareness, Marketing Strategy, Marketing, Marketing Communications, Guerrilla Marketing, Blogging, Event Management, Management, Advertising, Brand Management.
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