Experience;Over 30 years’ experience in marketing and communications predominantly within the consumer marketing, digital / social and government environments. Originally from a retail background (fuel / convenience) before switching to the digital media industry working on email marketing, web design and builds, loyalty programs, social media and data analysis. I have spent the last 10 years in a Government communications role on a variety of projects including; customer contact centre management, market research, brand positioning, mobile apps, social media, data analytics, web and email marketing. Expertise / specialties;Consumer behavior and the decision making process, social media marketing, communication and marketing strategies, digital marketing, social media operations, web analytics and predictive behavior analysis.Current focus;Having now completed my Masters of Marketing, I hope to take on some research looking at audience behavior within social media and specifically, how brands can build engagement with their audiences in a brand indifferent environment.
Listed skills include Marketing Strategy, Management, Digital Marketing, Market Research, and 7 others.