Keith Crawford

Keith Crawford Email and Phone Number

Marketing Excellence | Digital Customer Engagement @ BASF
Chapel Hill, NC, US
Keith Crawford's Location
Raleigh-Durham-Chapel Hill Area, United States, United States
Keith Crawford's Contact Details
About Keith Crawford

Driving Digital Transformation and Customer Engagement Broadly skilled Strategic Marketing Leader with depth in CRM and Customer Engagement / Marketing & Sales Technology Solutions. With over 18 years of experience in digital marketing strategy and operations, I am passionate about enabling increased customer touchpoint frequency and relevance through data-driven, technology-enabled, and customer-centric approaches.In my current and previous roles, I have successfully implemented and managed regional and national marketing and sales technology roadmaps and programs, leveraging platforms such as Salesforce.com, Adobe Experience Cloud, Tableau, and MS Dynamics CRM. I have also built and led high-performing teams of digital product managers and customer strategists, delivering insights and solutions that support the digital evolution of marketing and sales strategies. My goal is to empower organizations to achieve their business objectives and enhance their customer experience through innovative and effective digital solutions.

Keith Crawford's Current Company Details
BASF

Basf

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Marketing Excellence | Digital Customer Engagement
Chapel Hill, NC, US
Website:
basf.com
Employees:
66819
Keith Crawford Work Experience Details
  • Basf
    Basf
    Chapel Hill, Nc, Us
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  • Basf
    Regional Manager, Digital Solutions
    Basf May 2020 - Dec 2023
    Ludwigshafen, De
    North American Digital Solutions Lead, managing a broad portfolio of CRM and Customer Engagement / Marketing & Sales Technology Solutions for internal and customer facing web properties within Commercial Excellence. • Lead for the development and implementation of regional marketing and sales technology roadmap and programs focused on enabling increased customer touchpoint frequency and relevance• Regional Platform owner for Salesforce.com (Sales, Marketing, Commerce, Service, Experience), Adobe Experience Cloud, and a variety of custom solutions to accelerate digital transformation• Consulted on Demand Generation processes to upskill colleagues in modern digital marketing• Led a team of six Digital Product Managers managing full lifecycle software programs
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  • Bayer Crop Science
    Regional Manager, Customer Data Strategy
    Bayer Crop Science Jun 2016 - Sep 2019
    Leverkusen, North Rhine-Westphalia, De
    US Customer Data Strategy Lead and Business Digital Transformation Leader. • Identified and articulated information/system needs related to customer-centric strategies, tactics and analytics.• Led business implementations of Tableau supporting over 700 users across Marketing & Sales.• Re-implemented MS Dynamics CRM, serving as business owner and change lead• Built and executed training materials to facilitate change management and adoption• Defined customer metrics and KPIs to support the digital evolution of marketing and sales strategies.• Partnered with Bayer IT and outside partners to develop and execute CRM plans, roadmaps and projects within the US in collaboration with Canadian regional colleagues.• Prototyped enhancements based on user feedback and customer research, advocating for user needs
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  • Bayer Crop Science
    Manager, Customer Strategy
    Bayer Crop Science Apr 2015 - Jun 2016
    Leverkusen, North Rhine-Westphalia, De
    US Team Lead for Customer Strategy & Analysis. Expanded team’s impact using Tableau to serve nearly quadruple the existing customer base with insights for sales and marketing strategy development.• Acted as Customer Loyalty Program re-design team lead, Analytics Strategy Lead • Business lead for Tableau server implementation PMO for Marketing & Sales Technology Roadmap • Designed, executed and implemented strategy gaming methodologies for the US Business.• Coached and developed a team of 5 Customer Strategists supporting the US Crop Science Division.
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  • Bayer Crop Science
    Competitor Financial Analyst, Global M&Ci
    Bayer Crop Science Aug 2014 - Mar 2015
    Leverkusen, North Rhine-Westphalia, De
    Expatriate assignment in the Global Corporate Market & Competitive Intelligence Team providing intelligence to C-suite executives on Competitor Performance and Market opportunites.• Supported BCS executive committee with insights and benchmarking analysis.• Enhanced relationships between the US and the M&CI department.• Served as a copyeditor for departmental English-language communications.
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  • Bayer Crop Science
    Customer Strategist, Cotton Portfolio
    Bayer Crop Science May 2013 - Aug 2014
    Leverkusen, North Rhine-Westphalia, De
    Marketing strategy consultant to the FiberMax and Stoneville cotton brands. Category go-to-market strategist, informing marketing communications, marketing management, product management and channel management with strategic analysis and customer insights.• Implemented an insights-based product development system drive future category innovation.• Spearheaded primary marketing research studies.
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  • La Quinta
    Senior Manager, Crm Strategy & Analysis, La Quinta Returns
    La Quinta Apr 2012 - Jan 2013
    CRM Strategy Manager for a fast-growing mid-scale hotel chain• Developed segmentation and targeting for 1:1 personalized, high volume, email and direct mail.• Developed and executed creative tests to improve response and consumer purchase• Built 2013 Loyalty strategy plan and budgeting model.
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  • Thomson Reuters
    Marketing Manager
    Thomson Reuters Jun 2009 - Mar 2012
    Toronto, On, Ca
    CRM, Metrics. Analysis and Marketing Automation practice lead for a global software and services business.• Business leader for the 600+ user Salesforce.com CRM system of record.• Implemented Marketo, a trigger-based marketing automation system, re-energizing lead generation.• Internal marketing analytics consultant, coaching and mentoring product marketers on analytics.
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  • Charter Communications (Formerly Time Warner Cable)
    Director Of Broadband Marketing
    Charter Communications (Formerly Time Warner Cable) Jan 2008 - Sep 2008
    Stamford, Ct, Us
    Product Manager for High-Speed Internet and Digital Phone for the North Texas Division, E-commerce channel business leader, Interactive Marketing leader.• Doubled landline subscriber base and increased residential high-speed Internet base by approximately 8% in 9 months, growing share in a down economy.• Re-launched Digital Phone within both sales and service channels to drive transactional sales and increased sell-in, adding product enhancements to increase customer value and retention.• Developed and implemented new DFW market re-launch strategy and consumer targeting plans, increasing ROI on marketing campaign investments, despite being outspent by competitors.
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  • Charter Communications (Formerly Time Warner Cable)
    Senior Marketing Manager
    Charter Communications (Formerly Time Warner Cable) Dec 2005 - Jan 2008
    Stamford, Ct, Us
    Led external marketing customer acquisition and retention efforts for the Charlotte Division; Product Manager for Digital Phone and Pivot (Wireless JV between Sprint and Time Warner Cable).• Grew landline subscriber base by 50% in less than one year, and led Carolinas in Digital Phone growth, winning EVP award for beating budget by the highest percentage.• Led cross-functional new product implementation team for the Pivot wireless product.• Developed go-to-market, customer segmentation, and competitive messaging plans to focus targeted and segmented marketing communications and maintain share growth
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  • Charter Communications (Formerly Time Warner Cable)
    Marketing Manager
    Charter Communications (Formerly Time Warner Cable) Sep 2004 - Dec 2005
    Stamford, Ct, Us
    Product Manager for the Pay-Per-View and Video on Demand Business• Negotiated co-op with Hollywood Studios to support title marketing and drive demand• Supported category in a 24/7 operating environment as product manager
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  • Charter Communications (Formerly Time Warner Cable)
    Marketing Manager Trainee / Marketing Management Development Program
    Charter Communications (Formerly Time Warner Cable) Dec 2003 - Sep 2004
    Stamford, Ct, Us
    • Performed as a marketing and strategy analyst to support marketing and business leadership as part of a post MBA marketing leadership development program• Led Division Intranet re-design and re-launch
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Keith Crawford Skills

Competitive Analysis Strategy Crm Marketing Strategy Marketing Product Management Management Email Marketing Strategic Planning Direct Marketing Cross Functional Team Leadership Salesforce.com Analytics Leadership Market Planning Segmentation Seo Online Advertising Market Analysis E Commerce Forecasting Online Marketing Brand Management Sales Operations Sem Marketing Management Advertising Marketing Research Product Development Business Analysis Customer Relationship Management Budgets Product Marketing Marketing Communications Business Strategy Digital Marketing Enterprise Software Search Engine Marketing Search Engine Optimization Creative Problem Solving Go To Market Strategy Customer Acquisition Budget Management Microsoft Dynamics Crm Mraketing Technology Database Marketing Marketing Operations

Keith Crawford Education Details

  • Wake Forest University
    Wake Forest University
    Marketing
  • North Carolina State University
    North Carolina State University
    Food Science
  • North Carolina State University
    North Carolina State University
    Chemistry

Frequently Asked Questions about Keith Crawford

What company does Keith Crawford work for?

Keith Crawford works for Basf

What is Keith Crawford's role at the current company?

Keith Crawford's current role is Marketing Excellence | Digital Customer Engagement.

What is Keith Crawford's email address?

Keith Crawford's email address is ke****@****asf.com

What is Keith Crawford's direct phone number?

Keith Crawford's direct phone number is +191954*****

What schools did Keith Crawford attend?

Keith Crawford attended Wake Forest University, North Carolina State University, North Carolina State University.

What skills is Keith Crawford known for?

Keith Crawford has skills like Competitive Analysis, Strategy, Crm, Marketing Strategy, Marketing, Product Management, Management, Email Marketing, Strategic Planning, Direct Marketing, Cross Functional Team Leadership, Salesforce.com.

Who are Keith Crawford's colleagues?

Keith Crawford's colleagues are Hitesh Viradiya, Douglas Miranda Soares, Liliana Filipescu, Edmara D., Josh Vassart, Pamela Tolson Turner, Ariel Henrique Rodrigues Carraro.

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