Keith Hernandez Email & Phone Number

San Francisco, Ca, Us

Menlo Park, Ca, Us

Improving the video experience for consumers and producers on FacebookContracted through Magnit

Lao He is an exploration of modern society and the challenges we face toward understanding. I started the site mostly as a hobby as I waited between job interviews and connections. It has grown into a unique voice that presents long form written content that compels you to slow down your day to think. Check out my Substack above.

Singapore, Sg

- Early-stage eCommerce company: funded by Hillhouse Capital, General Catalyst, Zhen Fund, etc.- Built growth, local operations, and brand teams (10+ FTE and 10+ contractors) from scratch, hiring in China and Brazil.- Grew live-commerce sales to >$XM USD monthly in less than 7 mths; Tiktok # 3 global seller for electronics, Kwai #1 seller.- Scaled streamer business to >20 official account streamers, >500 UGC streamers, generating >2000 weekly hours of streaming and an additional >500k daily impressions of video content.

Beijing, Cn

- Oversaw business in 18 Spanish-speaking countries and territories within Latin America and the Caribbean.- Hired and managed a team of 45+ over 4 offices (Beijing, Mexico City, Bogota, Buenos Aires) covering 7 functional areas: content operations, creator partnerships, growth operations, marketing, PR, business development, and data analysis. - Responsible for key app metrics and coordinating XFN teams (Engineering, Recommendation, Trust & Safety, HR, User Growth, Legal) to achieve company objectives in region.- Served VP of Global Operations as key content strategist, developing global content ecosystem strategy.- Grade level promotion in less than 12 months; Position promotion in less than 9 months (originally Deputy GM).Key Achievements: - Doubled duration to >45min, daily video views >1.8B, increased 30D retention 9pp, - Grew SSL >50M MAU to become 2nd largest int’l market w/ 80% fewer resources and 70% smaller team than 3rd largest. - Increased paid creators from 0-10k, increased videos from directly managed sources from 0-20k/day.

- Short video startup for Latin America valued at $15M after seed funding; company achieved a double exit: technical and product acquired by ByteDance education unit; marketing and operations hired into Kuaishou international business.- Coordinated all strategic decisions regarding product, team structure, and key objectives with other co-founders.- Hired and managed a team of 15+ over 4 offices (Beijing, Mexico City, Lima, Buenos Aires) covering 5 functional areas: performance marketing (app download campaigns), brand marketing and PR, growth operations, business development, and product integration. Key Achievements- Grew to >500k MAU in less than 6 mths, becoming top 10 social app in Mexico, Colombia, Argentina, and Peru.- LTV reached 95% of CAC in less than 8 months (progress stalled by pandemic).

San Francisco, California, Us

- Managed team of 20+ covering 7 functional areas: brand marketing, social media, lead generation marketing, performance marketing, referral marketing, data operations, product optimization (CRO), and information management team (in charge of all copywriting to teacher partners); managed an annual budget of $27M.Key Achievements:- Decreased cost per qualified lead 50% and increased new teacher cvr by 66%, increasing from 3k to 7k new monthly teachers by changing lead mixture and budget focus.

Dongguan, Guangdong, Cn

- Managed Indonesia Office’s strategy and research units, overseeing research projects on customer decision journey, customer media habits, brand health, competitor performance, and market opportunity.- Grab Co-marketing partnership (Aug-Oct 2017): negotiated an exchange of promotional resources (net-zero cost partnership) with a rising ridesharing startup (Grab) for the launch of V7.

Beijing, Beijing, Cn

- Joined as the company’s 1st full-time hire and built company to become the premier provider of educational services in the Chinese market, growing the company to >50 employees, >300 clients, revenues >$6M.- Developed company proprietary educational programs and SOPs, instrumental in the development of team culture and organization, and built leadership structure that continues to be in operation today.

Beijing, Beijing, Cn

Manage college and secondary school admissions counseling including application support services for students applying to boarding schools, junior boarding schools, American independent schools, first year undergraduate programs and intercollegiate transfers.

Chicago, Il, Us

Graduate student specializing in Latin American History, Transnational History, History of Foreigners in Latin America (and specifically Mexico)

New York, Ny, Us

Admitted students, marketed Columbia to families, improved web 2.0 integration into marketing strategy

Ba, History And Hispanic Studies

Master Of Arts (M.A.), History