Keith Hernandez personal email
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I have a broad experience ranging from performance marketing and brand strategy to product management and operations. I am equally comfortable growing companies 0-1 as helping established companies expand outside of their existing markets. I am experienced in traffic business, supply-demand platforms, recommendation algorithm businesses, educational services, and content ecosystems. An entrepreneur and pioneer at heart, I have co founded one company, which was merged into Kuaishou, and I have served as an early stage employee at others. I am able to interact and contribute to meetings in English, Spanish, and Mandarin, allowing me to understand subtleties of recommendation algorithms while being able to convey new strategies effectively to other country teams. This chameleon nature allows me to offer unique value to companies as one of the few individuals who can comprehend Chinese business practice while being able to transform these concepts into new markets.Beyond my work, I maintain an intellectual orientation as I confront these unique cross cultural challenges. I am especially interested in internationalization of businesses, especially of Chinese companies, and how new models of going overseas create newer and leaner methods for scale. I care deeply about how decisions are made within organizations, and how to develop agile teams. And I am interested in technological development in historical terms.
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Product ManagerMetaSan Francisco, Ca, Us -
Content Strategy LeadMeta Jan 2024 - PresentMenlo Park, Ca, UsImproving the video experience for consumers and producers on FacebookContracted through Magnit -
WriterLao He Apr 2023 - PresentLao He is an exploration of modern society and the challenges we face toward understanding. I started the site mostly as a hobby as I waited between job interviews and connections. It has grown into a unique voice that presents long form written content that compels you to slow down your day to think. Check out my Substack above.
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Co-FounderX6 Technology Feb 2022 - Apr 2023Singapore, Sg- Early-stage eCommerce company: funded by Hillhouse Capital, General Catalyst, Zhen Fund, etc.- Built growth, local operations, and brand teams (10+ FTE and 10+ contractors) from scratch, hiring in China and Brazil.- Grew live-commerce sales to >$XM USD monthly in less than 7 mths; Tiktok # 3 global seller for electronics, Kwai #1 seller.- Scaled streamer business to >20 official account streamers, >500 UGC streamers, generating >2000 weekly hours of streaming and an additional >500k daily impressions of video content. -
General Manager, SslKuaishou Technology Nov 2020 - Feb 2022Beijing, Cn- Oversaw business in 18 Spanish-speaking countries and territories within Latin America and the Caribbean.- Hired and managed a team of 45+ over 4 offices (Beijing, Mexico City, Bogota, Buenos Aires) covering 7 functional areas: content operations, creator partnerships, growth operations, marketing, PR, business development, and data analysis. - Responsible for key app metrics and coordinating XFN teams (Engineering, Recommendation, Trust & Safety, HR, User Growth, Legal) to achieve company objectives in region.- Served VP of Global Operations as key content strategist, developing global content ecosystem strategy.- Grade level promotion in less than 12 months; Position promotion in less than 9 months (originally Deputy GM).Key Achievements: - Doubled duration to >45min, daily video views >1.8B, increased 30D retention 9pp, - Grew SSL >50M MAU to become 2nd largest int’l market w/ 80% fewer resources and 70% smaller team than 3rd largest. - Increased paid creators from 0-10k, increased videos from directly managed sources from 0-20k/day. -
Co-FounderBlacktail Technology Jun 2019 - Nov 2020- Short video startup for Latin America valued at $15M after seed funding; company achieved a double exit: technical and product acquired by ByteDance education unit; marketing and operations hired into Kuaishou international business.- Coordinated all strategic decisions regarding product, team structure, and key objectives with other co-founders.- Hired and managed a team of 15+ over 4 offices (Beijing, Mexico City, Lima, Buenos Aires) covering 5 functional areas: performance marketing (app download campaigns), brand marketing and PR, growth operations, business development, and product integration. Key Achievements- Grew to >500k MAU in less than 6 mths, becoming top 10 social app in Mexico, Colombia, Argentina, and Peru.- LTV reached 95% of CAC in less than 8 months (progress stalled by pandemic).
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Acting Head Of Supply Side MarketingVipkid Aug 2018 - Jun 2019San Francisco, California, Us- Managed team of 20+ covering 7 functional areas: brand marketing, social media, lead generation marketing, performance marketing, referral marketing, data operations, product optimization (CRO), and information management team (in charge of all copywriting to teacher partners); managed an annual budget of $27M.Key Achievements:- Decreased cost per qualified lead 50% and increased new teacher cvr by 66%, increasing from 3k to 7k new monthly teachers by changing lead mixture and budget focus. -
Brand ManagerVivo Smartphone Jun 2017 - Mar 2018Dongguan, Guangdong, Cn- Managed Indonesia Office’s strategy and research units, overseeing research projects on customer decision journey, customer media habits, brand health, competitor performance, and market opportunity.- Grab Co-marketing partnership (Aug-Oct 2017): negotiated an exchange of promotional resources (net-zero cost partnership) with a rising ridesharing startup (Grab) for the launch of V7. -
Senior Vice PresidentDue West Education May 2014 - May 2017Beijing, Beijing, Cn- Joined as the company’s 1st full-time hire and built company to become the premier provider of educational services in the Chinese market, growing the company to >50 employees, >300 clients, revenues >$6M.- Developed company proprietary educational programs and SOPs, instrumental in the development of team culture and organization, and built leadership structure that continues to be in operation today. -
Vice President And Head Of College And Secondary School Admissions CounselingDue West Education Aug 2011 - Apr 2014Beijing, Beijing, CnManage college and secondary school admissions counseling including application support services for students applying to boarding schools, junior boarding schools, American independent schools, first year undergraduate programs and intercollegiate transfers. -
Graduate Student, History DepartmentUniversity Of Chicago Jul 2009 - Jun 2011Chicago, Il, UsGraduate student specializing in Latin American History, Transnational History, History of Foreigners in Latin America (and specifically Mexico) -
Admissions OfficerColumbia University Jul 2007 - Jul 2009New York, Ny, UsAdmitted students, marketed Columbia to families, improved web 2.0 integration into marketing strategy
Keith Hernandez Skills
Keith Hernandez Education Details
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Columbia UniversityHistory And Hispanic Studies -
University Of ChicagoHistory
Frequently Asked Questions about Keith Hernandez
What company does Keith Hernandez work for?
Keith Hernandez works for Meta
What is Keith Hernandez's role at the current company?
Keith Hernandez's current role is Product Manager.
What is Keith Hernandez's email address?
Keith Hernandez's email address is ke****@****ail.com
What schools did Keith Hernandez attend?
Keith Hernandez attended Columbia University, University Of Chicago.
What are some of Keith Hernandez's interests?
Keith Hernandez has interest in Public Sphere Theory, Medicine, Economic Empowerment, Civil Rights And Social Action, Politics, Soccer, Education, Writing Poetry, Traveling, Latin America.
What skills is Keith Hernandez known for?
Keith Hernandez has skills like Higher Education, Teaching, Admissions, Research, Strategy, Community Outreach, Social Networking, Program Management, Critical Thinking, Editing, Innovative Thinking, Policy.
Who are Keith Hernandez's colleagues?
Keith Hernandez's colleagues are Akra Hamda, Tejas Reddy Vepala, Pauline Salas, Salif Diomande, Md Monirul Islam, Heena Bloch, David Strauss.
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