Keith Gerhardt Email & Phone Number

San Luis Obispo, California, US

Bothell, Washington, US

Kaltenkirchen, Germany, DE

• Lead 9 territory sales team members, distributors, and more, focused on defining and executing new sales strategies, building relationships with customers and partners, committed to mentoring and developing sales team.
• Doubled product placement to over 6,000 retail outlets in 2017 through partnerships with Walmart, Costco, Best Buy, and other strategic dealers.
• Increased POS by 65% and improved margins 30% by restructuring e-commerce strategy.
• Achieved the largest drone sale in company history, generating 80% sell through performance by partnering with Walmart for holiday 2017.
• Ensured 85% monthly accuracy while decreasing weeks of supply in supply chain after spearheading a new forecasting process.
• Reduced channel-wide A/R by 75% after launching MDF approval and tracking process, delivering improved promotional programs.

Woodinville, WA, US

• Managed all global sales, channel marketing initiatives and team of 4 sales directors and 5 contract reps. Sold video game accessories to clients and partners including: Walmart, GameStop, Best Buy, Target, Toys R Us.
• Coordinated consumer analysis, SKU-level forecasting, product allocation management, inventory control, supply chain service levels, promotional spend budgeting, ad planning, new product launch planning, product.
• Increased margin growth 25% for 2015 by increasing product placement with strategic accounts, executing incremental promotions, and leading competitive pricing negotiations.
• Recognized for consistently achieving new product placement objectives and negotiating the most competitive prices possible.

Irvine, California, US

• Managed all sales and channel marketing initiatives in the sale of physical and digital video games to retailers across the America’s including: Walmart, GameStop, Best Buy, Target, Toys R Us, Amazon and other regional.
• Individual contributor personally managing Walmart and GameStop—over $150 million in combined revenue with 30% growth annually
• Modernized and implemented new sales model and pricing structure for Mexico and Latin America—achieved 100% consistent year-over-year sales growth.
• Increased margins over 60% after negotiating local production for all Sega content in the Brazilian market.

• Oversaw over $150 million in sales revenue for company’s suite of seasonal products. Built relationships with Target, Best Buy, Walmart, Sam’s Club, and J.C. Penney.
• Managed a 5-member sales team and coordinated third-party manufacturing representatives.
• Launched new pricing structure, along side marketing and operations, securing over $15 million in incremental product placement at Walmart, Target and Best Buy programs
• Supported new product development, category assortment, pricing negotiation, promotions, seasonal product transition, and supply chain forecasting.