Digital transformation executive with a demonstrated record of forging scalable marketing, sales and service strategies that drive growth. I am known for my ability to successfully partner with all the skillsets required to identify, design and deliver solutions that ensure digital initiatives become steady engines for revenue generation, efficiencies and differentiation. Generative AI chatbots, marketing automation, CRM, ecommerce, mobile geo-location - I'm practiced in bringing innovation, technology and common sense together to amplify value propositions. This is accomplished through focusing on change management, thoughtfully selecting technology platforms, utilizing customer insight, inspiring creativity, rapid test cycles and data integrations. Practiced at engaging sophisticated target audiences across multiple touch-points with differentiated content and experiences. Proven thought leader, champion of cross-functional collaboration and consummate relationship management