Keith G. Greer Email and Phone Number
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✦ Keith Greer | CMO & COO | keithgreer@me.com ✦CHIEF MARKETING & OPERATIONS OFFICER ...ENTERPRISE EXECUTIVE … ENTREPRENEUR"Driving end-to-end product development with limited resources, that is attributable, accountable, and market competitive."►CAREER HIGHLIGHTS: ▸ 26 years of experience as a business, marketing, and operations executive for corporations and startups▸ 15 years of experience driving three fast-growing startups to $100M+ revenue growth▸ Raising $1M in startup seed funding▸ Twice building company divisions to over 150+ employees, one time from 25 to 900 ▸ Launching original products that became #1 multi-million selling hits, several using Direct Response TV Marketing with two Informercial Monitoring Service #1 hits▸ Driving revenues for a corporate division in the entertainment industry from $6M to 250M▸ Flipping a $1.5M asset purchase into a $100M sale▸ Establishing a proven marketing model using TV advertising that results in low-cost per acquisition and solid lifetime value►CORE SKILLSETS▸ Identifying new products and bringing to market▸ Product marketing with DRTV, CPG/OTC, and web▸ Measurable marketing with real-time metrics▸ Digital advertising, media buying▸ Content management, SEO/SEM, Social Media▸ Product development, design, branding▸ Overseas manufacturing, distribution, and call center management▸ Licensing, contract, and royalty negotiation▸ Business management and operations▸ Staff hiring, training, development, growthOpen to new opportunities: keithgreer@me.com
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Executive Director Of Direct Response And Agency Partnerships At Knox StudiosKnox Studios Apr 2019 - PresentOklahoma City, Oklahoma, Us
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Professor Of MarketingOklahoma Aug 2020 - PresentStillwater, Ok, Us -
Evp Ackerman McqueenAckerman Mcqueen Apr 2019 - PresentOklahoma City, Oklahoma, Us -
Business DevelopmentAckerman Mcqueen Apr 2019 - Apr 2019Oklahoma City, Oklahoma, UsBusiness Development focused Marketing Executive working with clients to solve complex marketing challenges through a full service advertising agency with incredible in-house production assets.
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Ceo/Executive ProducerWatch And Click Jan 2014 - Aug 2020Video Performance Advertising Agency that specializes in creating beautiful and compelling video content for both television and social media. We create commercials that encourage the viewer to a call to action so that we can accurately measure the response and maximize the client's marketing dollars. We have created and managed numerous national television campaigns and excel at targeting and measuring response.
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Drtv Marketing ConsultantOptimize Drtv Jan 2005 - Dec 2013Create and implement hands-on performance marketing for multiple DRTV (Direct Response Television) companies. Roles include Executive in charge for the entire campaign, creating and managing attributable marketing for multiple channels including national television, radio, social media, podcasting, and retail. Develop television and Internet creative from conception to completion.FEATURED PRODUCTS: Perfect Pushup, Perfect Pull-up, Perfect Sit-up, Vero e-cigarettes• Drove revenues for new fitness line to $250M from zero in four years as GM of the DRTV division – in this industry only 1% of products become major hits using DRTV marketing• Established entire DRTV business model that includes video shooting, inbound telemarketing, media buying & testing, fulfillment, retail, web presence, legal, and international sales• Raised $1M in seed funding to launch Vero e-cigarette startup – a profitable market gap where sales are based on monthly subscriptions through 800 numbers from TV ads and website (similar to Dollar Shave Club)• Found and negotiated license agreements for several new products and brought them to market, including Miracle Plunger and Prosalene – launched websites, TV commercials, and re-branding campaigns
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Coo/CfoSavvier, Lp Jan 2002 - Dec 2005Recruited by owner to direct operations and financial infrastructure, and manage business growth of startup from inception. Hired a staff of seven and operated with an annual budget of $5 million. Handled inbound telemarketing, media buying, retail sales, manufacturing, and legal compliance of governmental entities including the FTC. *Two #1 hits with unit sales of five million units in the fitness sector *In two years, start-up accumulated $165 million in sales globally, and is still in operation today *Set up sales infrastructure with 33 countries, 22,000 U.S. retail stores, QVC, and HSN
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Regional General ManagerCox Interactive Media Jan 1999 - Dec 2002UsManaged 12 Internet portal websites across the western U.S., 12 General Managers, and over 100 staff with an annual budget of $15 million. Accountable for P&L and web audience growth. Handled TV, radio, and print marketing efforts. *Monetized website through Internet advertising- raising $5 million in revenues *Made fiscally conservative decisions including downsizing and organizational restructuring- saving millions of dollars to focus on attracting viewers to website with less resources -
Vice President Of Product DevelopmentVirgin Interactive Entertainment Jan 1991 - Dec 1999VP PRODUCT DEVELOPMENT (1998 – 1999)Promoted to take over internal, external, and business development. Total department size exceeded 150 in staff, and development funds ranged between $10 and $100 million. Restructured staffing and product offerings to maximize efficiency of product development for a leading publisher of console and PC games.VP BUSINESS DEVELOPMENT (1995 – 1998)Promoted to VP of Business Development during sale to Viacom. Signed game developers, negotiated license agreements, and made equity purchases of other companies. Purchased a game developer for $1.5 million, and sold to Electronic Arts for $122 million VP OF FINANCE (1991– 1995)Hired as VP of Finance to concentrate on growing finances at a very young stage of the company during transition to Nintendo licensee. In charge of accounting, operations, finances, budgeting, banking, cash flow, foreign exchange, and relationship with UK parent company. Built the foundation for massive growth in nine years- $6 million to $250 million, 25 staff to 900 staff, and business in over 10 countries -
Assistant Vice President/Commercial Loan OfficerWells Fargo Nov 1986 - Dec 1990San Francisco, California, UsMade working capital loans to fast-growth companies with revenues ranging from $5 to $100 million, including a loan portfolio worth over $100 million in commitments. Negotiated loan terms with business owners, performed due diligence, and managed credit risk.
Keith G. Greer Skills
Keith G. Greer Education Details
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Southern Methodist UniversityMarketing -
Oklahoma State UniversityGeneral
Frequently Asked Questions about Keith G. Greer
What company does Keith G. Greer work for?
Keith G. Greer works for Knox Studios
What is Keith G. Greer's role at the current company?
Keith G. Greer's current role is Executive Director of Direct Response and Agency Partnerships at Knox Studios.
What is Keith G. Greer's email address?
Keith G. Greer's email address is keith@am.com
What is Keith G. Greer's direct phone number?
Keith G. Greer's direct phone number is +194963*****
What schools did Keith G. Greer attend?
Keith G. Greer attended Southern Methodist University, Oklahoma State University.
What are some of Keith G. Greer's interests?
Keith G. Greer has interest in Gardening, Outdoors, Education, Home Improvement, Shooting, Sports, Music, Movies, Collecting, Home Decoration.
What skills is Keith G. Greer known for?
Keith G. Greer has skills like Marketing Strategy, Marketing, Online Advertising, New Business Development, Strategic Planning, Integrated Marketing, Advertising, Social Media Marketing, Digital Marketing, Email Marketing, Online Marketing, Social Media.
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