The AdTech industry is overcomplicated and overbuilt. Agencies, advertisers and advertising platforms all need tools that are versatile, agile, and built to solve the problems of today and tomorrow, not the cookie-based solutions of the past 15 years. I founded Pontiac Intelligence and Programmatic Mechanics to simplify ad buying and execution for advertisers and agencies. I have worked in the advertising technology space for 20 years, and a decade ago, I saw that agencies and advertisers had core needs to thrive in the market: - Clarity - Flexibility - Simplicity - Cost efficiency The advertising technology space is overcomplicated and overrun with layers of tech that are built on legacy data. To offer a better option, I founded two core businesses: Pontiac IntelligenceA modern DSP built to be nimble and efficient. We are CTV-first, cookieless, and built to drive better performance at a lower cost. The DSP of tomorrow to give you an edge today. Programmatic MechanicsA team of experienced, thoughtful, and dedicated traders and account managers to help agencies execute media and drive exceptional results for their advertisers on any media channel. I want to help agencies and advertisers of all sizes maximize their media investment and drive better performance for a better cost. Message me to learn more about what we’re building and how we can help your business.