Keith Gregory Email & Phone Number

London, England, Gb

Supporting events including IWCE, Service Management World and SupportWorld Live.

Nashville, Tennessee, Us

Military and Aerospace Electronics enables marketers to reach and engage with electronics engineers, program, engineering and executive managers working in prime systems integrators, subcontractors (Tier 1,2 & 3), component suppliers and trusted computing and rugged systems manufacturers (?). Additionally, our sister brand, Intelligent Aerospace, offers an avenue to reach the commercial market.

Tulsa, Ok, Us

Dental Economics helps connect dental professionals to the information, people and solutions they need.

Eatontown, Nj, Us

Skokie, Il, Us

Hallmark Data Systems is a premier provider of Cloud-based Marketing and Audience Development platform that enables publishers to monetize their audiences. Responsible for working with B2B and B2C publishers in the Northeast Region of the United States. The platform encompasses 5 different modules that can be sold together or as individual modules (Print/Digital Fulfillment, Audience Database, Web Forms, Digital Editions and Digital Marketing (E-mail solution)). I’m responsible for the end to end sales process, from lead generation, appointment setting, demonstrations and contract negotiations. Work with key decision makers to build visibility into the value of an integrated audience platform.Leverage both internal and channel partners to build customer awareness of solutions and capabilities. Write, edit and negotiate contracts with prospects and customers.Successfully interpret client’s business requirements into a Hallmark Data Systems solution & ROI to create compelling events that help drive buying decisions. Responsible for creating a strong pipeline of new business opportunities; andensuring customer retention by managing existing customers accounts, cross and up-selling and identifying new opportunities for revenue generation.Map and build senior level relationships across the sector and partner organizations.

Alexandria, Va, Us

Responsible for new business development with select named accounts. Work to review and update digital offerings. Engagement shortened due to restructuring.

New York, New York, Us

Managed digital ad sales activity for Aviation Week, including classified ad sales. Worked with global sales team of 24 representatives managing over 100 clients. Additionally, worked to help manage and optimize ad traffic. Worked with product marketing director to create new offerings and enhance existing products. Created and executed annual sales strategy to achieve budget goals and bridge the print & digital revenue divide, growing overall digital revenue from 4% of groups total to 14%Lead sales team on RFPs, proposals and direct meetings with advertising agencies and clients—including Draftfcb, OMD, Universal McCann, TargetCast, PHD, Boeing, Airbus, SAP, IBM, Lockheed Martin, Northrop Grumman, Raytheon, Honeywell, Snecma, GE—to increase digital IQ, increasing average digital spend per account by 46% and account penetration by 56%.Created and executed annual sales strategy to achieve budget goals and bridge the print & digital revenue divide, growing overall digital revenue 187%Developed Digital Event Offering, growing revenue to $480k from $51kImplemented inventory tracking system, providing reps and management with accurate view into available inventory as well as key areas of sell through, and ensuring program execution and customer satisfaction. Implemented quality control and process improvements.Provided management regular updates on sales estimates for digital products, increasing accuracy of management reportsDeveloped rate card, incorporating market and traffic changes to insure inventory optimization and capture of all potential ad dollars

I created a thought leadership blog, posted and recruited experts. Experience using Drupal for site creation, along with use outbound marketing email tools.

Shrewsbury, New Jersey, Us

Direct sales of digital offerings to national territory. Collaborated with existing print sales team of four representatives. Trafficked materials for custom outbound emails as well as banner ads.Sold to clients and ad agencies including-- Fidelity, Charles Schwab, Merrill Lynch, Vanguard, HP--generating nearly a three-fold increase in digital revenue over year priorIncreased average digital spend by account 100%, from $8,166 to $16,410Grew account base by 29% Developed new online products and updated existing offerings, including vendor selection which significantly improved customer experience and reduced expenses on repeat webinar by over 50%.

My responsibilities included working with the publishers and sales force of a diverse group titles, including: National Real Estate Investor, Retail Traffic, Rep. (formerly Registered Rep), Trusts and Estates, Special Events, Corporate Meetings & Incentives, Religious Conference Manager, Medical Meetings, Association Meetings, Financial & Insurance Meetings, Live Design, Chief Marketer, Direct and Promo Magazine.Worked with publishers to develop digital strategy for their respective brandsTrained diverse sales force on existing and new products rolled out from central new media teamSupport clients by facilitating ad traffic, analyzing campaigns, and providing advertising reportsI reported to Rob Shore and Doug MacDonald in the new media group lead by Prescott Shibles.

New York, New York, Us

Direct sales of all digital media to national territory. Worked with management and production to develop, market and sell new digital offerings. Grew online revenues from $207,000 to $1.4 million in 2005Exceeded sales plan each year by an average of 39% Secured sponsorship for premier awards reception (Mortgage Technology Awards) held during largest annual industry trade showInstrumental in the development and launch of online offerings and custom-tailored solutions, including BrokerUniverse.com and WeirdLoans.com

Managed print ad sales for start up personal finance magazine.Brought on several first time advertisers, including Ameritrade, Anthro Corp, Morningstar and Terra Nova Trading. Exceeded monthly target by 35%.Technology Investor magazine was launched by Harry Newton and Gerry Friesen who had previously launched several trade titles in the technology field, including: Call Center, Computer Telephony, Imaging, LAN (later changed to Network Magazine), Teleconnect and Telecom Gear.Reported to Brian Clerkin, VP of Sales.

I was the North American Sales person for newsletter subscription sales for Project Finance International. The newsletter was published twice per month and the annual subscription price was $1500. All business was new business - no renewals- and I met or exceed by monthly target every month I was there.

Dublin, Ie

I was one of the first two sales people brought on to sell conference seating to senior business professionals for ICM Conferences. Company now operates as Marcus Evans Worldwide, I believe.Exceeded delegate target on 80% of all events that I sold for, or led the team selling.