Keith Guirao

Keith Guirao Email and Phone Number

Founder ► Digital Marketing Exec ► Personal Finance Lead Gen ● JavaScript Dev ● PPC and Social Marketing @ Maven Media
Bergenfield, NJ, US
Keith Guirao's Location
Bergenfield, New Jersey, United States, United States
Keith Guirao's Contact Details
About Keith Guirao

My name is Keith Guirao, an experienced VP of Marketing Operations with 15 years of experience delivering business growth by driving high-impact digital marketing initiatives, fostering brand recognition, and reengineering business operations. My extensive experience includes creating omnichannel digital marketing campaigns across Meta, Advertising Strategy & Execution, Traffic Arbitrage, Search Monetization, Email Strategy & Automation, and E-commerce Marketing.With a strong background in using data to scale new customer acquisition through paid and organic search marketing channels, I bring a comprehensive and diverse skillset that solves customer acquisition challenges and achieve maximum return on marketing investment.Taking on positions of increasing responsibilities at marketing agencies like Universal Marketing Partners, Maven Media, and Myron Corp, I provided the marketing leadership, creative direction, and strategic partnerships required to deliver robust, value-driven ROI-based digital marketing for a wide range of clients – including some of the world's largest brands. During this period, I consistently provided marketing solutions that not only delight clients but ones they're happy to pay for.My career achievements include bringing:• 650% ROI in Paid Search• 600%+ ROI in SMS Marketing• 500%+ ROI in Email Marketing• 450%+ ROI in Paid Social• 180%+ ROI in Search Arbitrage• Building over 400+ high-converting lead generation campaigns that complement custom sales funnelsIn addition, I led and motivated teams to manage cross-channel digital campaigns, eclipsing engagement goals by 25% and delivering on revenue and brand targets.Focusing on continuous growth and achieving the highest levels of success, I understand that "Ideas are easy. Implementation is hard" and that the "greatest reward for doing is the opportunity to do more." My strength lies in my flexibility and ability to quickly build trusted relationships with key decision makers and influencers and kick-start c-suite conversations.Please feel free to connect with me here on LinkedIn. Specialties:SEM development ● Mobile marketing ● Paid search traffic ● B2B marketing ● Traffic Arbitrage ● Content marketing ● Social media analytics ● Marketing collateral ● Lead generation ● SEO ● ClickFunnels ● WordPress ● JavaScript ● Web Development ● Agile workflow processes ● Marketing automation software ● Project Management ● Marketing Campaigns ● Ecommerce Marketing ● Campaign management ● Data analytics ● Market analysis ● Maximizing partner revenue generation

Keith Guirao's Current Company Details
Maven Media

Maven Media

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Founder ► Digital Marketing Exec ► Personal Finance Lead Gen ● JavaScript Dev ● PPC and Social Marketing
Bergenfield, NJ, US
Website:
mavenmedia.co
Employees:
5
Keith Guirao Work Experience Details
  • Maven Media
    Founder ► Digital Marketing Exec ► Personal Finance Lead Gen ● Javascript Dev ● Ppc And Social Marketing
    Maven Media
    Bergenfield, Nj, Us
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  • Maven Media
    Founder ► Digital Marketing Exec ► Legal/Health Lead Gen ● Javascript Dev ● Ppc/Ecom Marketing
    Maven Media Apr 2013 - Present
    Tenafly, New Jersey, Us
    Within this role, I implement global marketing and sales pipeline systems, yielding untapped revenue streams for Maven Media’s clients. I lead a high-performing team to drive customer experience & engagement, product marketing, performance marketing, website development, campaign management, E-commerce, social, and A/B testing.Highly focused on helping direct advertisers, law firms, health providers, online coaches, local businesses, and e-commerce brands get more brand awareness and leads. I develop and execute digital marketing solutions using Google Search Ads, Google Shopping Ads, Facebook Marketing, Instagram Marketing, and high-converting landing pages with ClickFunnels, LeadPages, and ConvertFlow to acquire new leads and sales.Client Milestones:• Increase sales funnel traffic by an average of 15% month-to-month using cutting-edge inbound marketing techniques• Maximize product awareness/value by developing comprehensive and consistent goal-oriented digital marketing campaigns for advertisers• Increase organic site traffic by defining targeted keywords and leading SEO across websites to increase ranking
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  • Universal Marketing Partners
    Vice President Of Marketing Operations ► Marketing Roi Optimization ● Organizational Development
    Universal Marketing Partners Feb 2021 - Nov 2022
    Pearl River, Ny, Us
    As the Vice President of Marketing Operations, I provided visible leadership across all areas of operations, including delivering a unique set of full marketing development, multi-channel content, and campaign strategy focused on driving customer acquisition, activation, and expansion.As a visionary leader, I put operational controls, administrative and reporting procedures, people, and systems in place to effectively grow the organization, increase operating efficiency and maintain financial strength. I also solidified Universal Marketing Partners' position as a full-service marketing agency, implementing an operational structure critical to supporting the successful execution of the business model.• Oversaw the operational delivery of Universal Marketing Partners portfolio• Generate costs savings by leading annual planning and budgeting process for operations and multiple projects• Translate corporate vision, strategy, and complex data into practical, actionable terms • Re-engineer organizational policies, procedures, and processes leading to a 50% increase in productivityMy versatile role involves strategic planning, operations management, and client relationship management. I have succeeded by identifying top talent, hiring the right people, and ensuring my team delivers on the company's goals.
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  • Universal Marketing Partners
    Vice President Of Data Monetization ► Data Analytics ● Project Management
    Universal Marketing Partners Jan 2020 - Jan 2021
    Pearl River, Ny, Us
    As the driving force behind digital acquisition efforts, I spearheaded all aspects of monetization strategies for first-party and third-party data, from concept to execution, driving cost efficiencies and ROI by 28%.I never stop learning about our clients and their emerging needs. Leveraging my marketing experience, I increased consumer retention and reactivated dormant consumers by optimizing how clients manage their data. Working closely with clients, I conceptualized content ideas and built a data analytics roadmap/strategy that supported business growth.That's not all. I also provided strategic support for the business strategy to deliver optimal profitability while improving operations and lowering costs.• Generated revenue growth by using data to adjust to the changing market, customer, and organizational needs• Reorganized and managed several key divisions leading to a significant growth in customer growth and retention rates• Active member of the senior management team, providing input and guidance on critical strategic business decisions
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  • Universal Marketing Partners
    Director Of Digital Marketing ► Marketing Automation ● Customer Engagement
    Universal Marketing Partners Jun 2017 - Jan 2020
    Pearl River, Ny, Us
    I initially joined Universal Marketing Partners as Director of Digital Marketing where I created and developed digital marketing solutions for diverse clients across e-commerce, financial, health, and alternative verticals.My primary drive in this role was to execute real-time optimization of digital marketing campaigns to meet changing market and competitive conditions. To achieve this, I developed a deep understanding of clients' objectives, and integrated high-converting sales funnels and landing pages using ClickFunnels and other SaaS.Collaborating with multiple internal teams and client teams, I analyzed product and service offerings to identify new markets, ensure customer alignment and deliver digital marketing campaigns for e-commerce, financial, health, and alternative category businesses.During this period, I maintained expert-level skills in digital platforms such as OneSignal, PushCrew for Push Notification Marketing; ClickSend, Twilio for SMS Marketing; Aweber, Campaigner, Emarsys, BlueHornet, and Silverpop for Email Marketing.• Led 30% front end development on UX and landing pages to keep conversion rates high on all marketing funnels• Drove profitable growth and optimized spend to achieve ambitious growth and efficiency goals • Managed $4.7million acquisition media budget across all channels, including CTV, Print, Direct Mail, Paid Social, SEM• Developed and managed Facebook Ads and Instagram Ads for several clients; scaled to 3x to 5x ROI• Developed and managed Push Notification marketing program; scaled to 3x ROI• Developed and managed SMS marketing program; scaled to 4x ROI• Developed and managed Email marketing program; scaled to 5x ROI• Directed traffic growth strategies including content distribution, page content, and keyword relevancy to achieve search engine optimization goals; helped turn the website into a lead generation machine
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  • Myron
    Front End Software Engineer ► Application Development ● Ux/Ui Development
    Myron Jan 2017 - Jun 2017
    Maywood, Nj, Us
    As a Front End Software Engineer, I developed functional and appealing UX/UI for desktop, tablet, and mobile, and optimized product pages, which increased website conversions by 5-7% globally.Tasked with creating a seamless and memorable web experience, I worked closely with other team members to plan, design user interfaces, and develop robust solutions. Specific responsibilities included creating mockups/prototypes, CSS (via SASS/LESS) for consistency across all browsers and platforms, and• Spearheaded the creation of all technical project requirements, worked with marketing managers, business analysts, and developers to monitor all software implementation lifecycle• Identified user trends and bugs by coordinating and interacting with the users and partners to implement change.• Consulted with engineering staff to evaluate the interface between hardware and software on the SAP Hybris platform• Developed reusable code in JavaScript (Backbone.js, Vanilla JS, jQuery, Node.js, Underscore, Lodash)
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  • Pilipino American Unity For Progress
    It Consultant
    Pilipino American Unity For Progress Sep 2014 - Aug 2016
    Woodside, Queens, New York, Us
    Helped maintain and support the technological systems within UniPro. Serve as the bridge between the staff's technical team and staff members who make use of the technology.
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  • Pilipino American Unity For Progress
    Director Of Information Technology
    Pilipino American Unity For Progress Sep 2012 - Sep 2014
    Woodside, Queens, New York, Us
    Design, develop, & maintain 501(c)(3) home website using modern front-end development practices including HTML5, CSS3, and JS. Strategic development of brand strategy on Social Media platforms. Advise new technology to keep executive board and staff organized. Help keep execution levels high.
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  • Pixicast (Grp Ads)
    Technical Lead ► Product Development ● Project Management
    Pixicast (Grp Ads) Jun 2013 - Jun 2015
    In this exciting role, I architected end-user solutions, defining front-end web architecture and frameworks while handling complex design matters and helping development teams choose tools, platforms, and coding standards. In addition to rapidly prototyping web applications, I coordinated and managed people and processes to ensure multiple IT projects were delivered on time and within budget; I managed budgets, milestones, and team performance.By utilizing Agile and Waterfall methodology on a case-by-case basis, I kept operations moving smoothly. I also managed key success factors and project scope while driving a better understanding of the customer's environment and potential project risks.• Managed team of 3 personnel focused on implementing resolutions and updates• Recommended architectural improvements, design solutions and integration solutions• Rapidly prototyped web applications, developed better user experiences for new products, and explored and processed structured and unstructured data to interact with different prototypes• Helped define the vision for a product and identified dead ends and routes with untapped potentialPixiCast was a DBA of Global Response Partners LLC.
  • Myron
    Email Marketing Manager ► Customer Activation ● Email Campaigns
    Myron Apr 2012 - Jun 2013
    Maywood, Nj, Us
    As the Email Marketing Manager, I drove higher open and click-through rates by using KPIs and measurable metrics to create segmentation strategies, and A/B testing of subject lines, content, images, and offers.A major aspect of my responsibility included directing and managing daily Email Marketing operations using ExactTarget by sending to their 500,000+ customer list. Focused on increasing revenue growth and customer loyalty, I created and designed prospecting and customer email campaigns for different clients.• Created intellectual property such as high-engaging emails and web pages helping business growth• Created and helped develop proprietary web applications to manage real-time subscribers and segment clickers and openers into separate funnels• Generated and analyzed performance on a daily, monthly, and yearly basis to improve ROI
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  • Omg Foodie
    Technical Co-Founder
    Omg Foodie May 2011 - Feb 2013
    New York, Ny, Us
    Assured the successful execution of OMG Foodie's mission through development and deployment of our web and mobile presence using modern technologies like HTML5, CSS3, and JS. Envisioning the service offerings as a web-based business, leading implementation of web applications, and planning for risk and growth.
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  • Universal Marketing Partners
    Email Marketing Manager
    Universal Marketing Partners Feb 2008 - Apr 2012
    Pearl River, Ny, Us
    As the Email Marketing Manager, I drove higher open and click-through rates by using KPIs and measurable metrics to create segmentation strategies, and A/B testing of subject lines, content, images, and offers.A significant aspect of my responsibility included directing and managing daily Email Marketing operations using SilverPop and BlueHornet, Yesmail, Real Magnet EMS by sending 200+ campaigns daily. Focused on increasing revenue growth and customer loyalty, I created and designed prospecting and customer email campaigns for different clients.• Managed back-end database with extensive use of MSSQL for daily list pulls and segmentation• Created intellectual property such as high-engaging emails and web pages helping business growth• Created and helped develop proprietary web applications to manage real-time subscribers and segment clickers and openers into separate funnels• Managed 25 lists between 25,000 to 100,000 records, each segmented by engagement and subscription ages of 14-day, 30-day, 45-day, and 60-day• Generated and analyzed performance on a daily, monthly, and yearly basis to improve ROI
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Keith Guirao Skills

Email Marketing Web Development Web Design Css Cms Online Marketing User Experience Html 5 Jquery Web Applications Crm Javascript Mobile Devices Mobile Applications Microsoft Sql Server Web Analytics Css3 Dreamweaver Databases Online Lead Generation Entrepreneurship Photoshop Mysql Html5 Mongodb Node.js Meteor Indesign Concrete5 Web Marketing Facebook Marketing Twitter Marketing Sql Landing Page Optimization Landing Pages Adobe Photoshop Google Analytics Email Marketing Software Mass Email Marketing Analysis Komodo Notepad++ Cascading Style Sheets Content Management Systems Customer Relationship Management Digital Direct Marketing Hybris

Keith Guirao Education Details

  • New Jersey Institute Of Technology
    New Jersey Institute Of Technology
    Information Technology - Web Applications

Frequently Asked Questions about Keith Guirao

What company does Keith Guirao work for?

Keith Guirao works for Maven Media

What is Keith Guirao's role at the current company?

Keith Guirao's current role is Founder ► Digital Marketing Exec ► Personal Finance Lead Gen ● JavaScript Dev ● PPC and Social Marketing.

What is Keith Guirao's email address?

Keith Guirao's email address is ke****@****vmp.com

What is Keith Guirao's direct phone number?

Keith Guirao's direct phone number is +120128*****

What schools did Keith Guirao attend?

Keith Guirao attended New Jersey Institute Of Technology.

What skills is Keith Guirao known for?

Keith Guirao has skills like Email Marketing, Web Development, Web Design, Css, Cms, Online Marketing, User Experience, Html 5, Jquery, Web Applications, Crm, Javascript.

Who are Keith Guirao's colleagues?

Keith Guirao's colleagues are Isabel Castro, Max Conde.

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