Keith Guirao Email & Phone Number

Bergenfield, Nj, Us

Tenafly, New Jersey, Us

Within this role, I implement global marketing and sales pipeline systems, yielding untapped revenue streams for Maven Media’s clients. I lead a high-performing team to drive customer experience & engagement, product marketing, performance marketing, website development, campaign management, E-commerce, social, and A/B testing.Highly focused on helping direct advertisers, law firms, health providers, online coaches, local businesses, and e-commerce brands get more brand awareness and leads. I develop and execute digital marketing solutions using Google Search Ads, Google Shopping Ads, Facebook Marketing, Instagram Marketing, and high-converting landing pages with ClickFunnels, LeadPages, and ConvertFlow to acquire new leads and sales.Client Milestones:• Increase sales funnel traffic by an average of 15% month-to-month using cutting-edge inbound marketing techniques• Maximize product awareness/value by developing comprehensive and consistent goal-oriented digital marketing campaigns for advertisers• Increase organic site traffic by defining targeted keywords and leading SEO across websites to increase ranking

Pearl River, Ny, Us

As the Vice President of Marketing Operations, I provided visible leadership across all areas of operations, including delivering a unique set of full marketing development, multi-channel content, and campaign strategy focused on driving customer acquisition, activation, and expansion.As a visionary leader, I put operational controls, administrative and reporting procedures, people, and systems in place to effectively grow the organization, increase operating efficiency and maintain financial strength. I also solidified Universal Marketing Partners' position as a full-service marketing agency, implementing an operational structure critical to supporting the successful execution of the business model.• Oversaw the operational delivery of Universal Marketing Partners portfolio• Generate costs savings by leading annual planning and budgeting process for operations and multiple projects• Translate corporate vision, strategy, and complex data into practical, actionable terms • Re-engineer organizational policies, procedures, and processes leading to a 50% increase in productivityMy versatile role involves strategic planning, operations management, and client relationship management. I have succeeded by identifying top talent, hiring the right people, and ensuring my team delivers on the company's goals.

Pearl River, Ny, Us

As the driving force behind digital acquisition efforts, I spearheaded all aspects of monetization strategies for first-party and third-party data, from concept to execution, driving cost efficiencies and ROI by 28%.I never stop learning about our clients and their emerging needs. Leveraging my marketing experience, I increased consumer retention and reactivated dormant consumers by optimizing how clients manage their data. Working closely with clients, I conceptualized content ideas and built a data analytics roadmap/strategy that supported business growth.That's not all. I also provided strategic support for the business strategy to deliver optimal profitability while improving operations and lowering costs.• Generated revenue growth by using data to adjust to the changing market, customer, and organizational needs• Reorganized and managed several key divisions leading to a significant growth in customer growth and retention rates• Active member of the senior management team, providing input and guidance on critical strategic business decisions

Pearl River, Ny, Us

I initially joined Universal Marketing Partners as Director of Digital Marketing where I created and developed digital marketing solutions for diverse clients across e-commerce, financial, health, and alternative verticals.My primary drive in this role was to execute real-time optimization of digital marketing campaigns to meet changing market and competitive conditions. To achieve this, I developed a deep understanding of clients' objectives, and integrated high-converting sales funnels and landing pages using ClickFunnels and other SaaS.Collaborating with multiple internal teams and client teams, I analyzed product and service offerings to identify new markets, ensure customer alignment and deliver digital marketing campaigns for e-commerce, financial, health, and alternative category businesses.During this period, I maintained expert-level skills in digital platforms such as OneSignal, PushCrew for Push Notification Marketing; ClickSend, Twilio for SMS Marketing; Aweber, Campaigner, Emarsys, BlueHornet, and Silverpop for Email Marketing.• Led 30% front end development on UX and landing pages to keep conversion rates high on all marketing funnels• Drove profitable growth and optimized spend to achieve ambitious growth and efficiency goals • Managed $4.7million acquisition media budget across all channels, including CTV, Print, Direct Mail, Paid Social, SEM• Developed and managed Facebook Ads and Instagram Ads for several clients; scaled to 3x to 5x ROI• Developed and managed Push Notification marketing program; scaled to 3x ROI• Developed and managed SMS marketing program; scaled to 4x ROI• Developed and managed Email marketing program; scaled to 5x ROI• Directed traffic growth strategies including content distribution, page content, and keyword relevancy to achieve search engine optimization goals; helped turn the website into a lead generation machine

Maywood, Nj, Us

As a Front End Software Engineer, I developed functional and appealing UX/UI for desktop, tablet, and mobile, and optimized product pages, which increased website conversions by 5-7% globally.Tasked with creating a seamless and memorable web experience, I worked closely with other team members to plan, design user interfaces, and develop robust solutions. Specific responsibilities included creating mockups/prototypes, CSS (via SASS/LESS) for consistency across all browsers and platforms, and• Spearheaded the creation of all technical project requirements, worked with marketing managers, business analysts, and developers to monitor all software implementation lifecycle• Identified user trends and bugs by coordinating and interacting with the users and partners to implement change.• Consulted with engineering staff to evaluate the interface between hardware and software on the SAP Hybris platform• Developed reusable code in JavaScript (Backbone.js, Vanilla JS, jQuery, Node.js, Underscore, Lodash)

Woodside, Queens, New York, Us

Helped maintain and support the technological systems within UniPro. Serve as the bridge between the staff's technical team and staff members who make use of the technology.

Woodside, Queens, New York, Us

Design, develop, & maintain 501(c)(3) home website using modern front-end development practices including HTML5, CSS3, and JS. Strategic development of brand strategy on Social Media platforms. Advise new technology to keep executive board and staff organized. Help keep execution levels high.

In this exciting role, I architected end-user solutions, defining front-end web architecture and frameworks while handling complex design matters and helping development teams choose tools, platforms, and coding standards. In addition to rapidly prototyping web applications, I coordinated and managed people and processes to ensure multiple IT projects were delivered on time and within budget; I managed budgets, milestones, and team performance.By utilizing Agile and Waterfall methodology on a case-by-case basis, I kept operations moving smoothly. I also managed key success factors and project scope while driving a better understanding of the customer's environment and potential project risks.• Managed team of 3 personnel focused on implementing resolutions and updates• Recommended architectural improvements, design solutions and integration solutions• Rapidly prototyped web applications, developed better user experiences for new products, and explored and processed structured and unstructured data to interact with different prototypes• Helped define the vision for a product and identified dead ends and routes with untapped potentialPixiCast was a DBA of Global Response Partners LLC.

Maywood, Nj, Us

As the Email Marketing Manager, I drove higher open and click-through rates by using KPIs and measurable metrics to create segmentation strategies, and A/B testing of subject lines, content, images, and offers.A major aspect of my responsibility included directing and managing daily Email Marketing operations using ExactTarget by sending to their 500,000+ customer list. Focused on increasing revenue growth and customer loyalty, I created and designed prospecting and customer email campaigns for different clients.• Created intellectual property such as high-engaging emails and web pages helping business growth• Created and helped develop proprietary web applications to manage real-time subscribers and segment clickers and openers into separate funnels• Generated and analyzed performance on a daily, monthly, and yearly basis to improve ROI

New York, Ny, Us

Assured the successful execution of OMG Foodie's mission through development and deployment of our web and mobile presence using modern technologies like HTML5, CSS3, and JS. Envisioning the service offerings as a web-based business, leading implementation of web applications, and planning for risk and growth.

Pearl River, Ny, Us

As the Email Marketing Manager, I drove higher open and click-through rates by using KPIs and measurable metrics to create segmentation strategies, and A/B testing of subject lines, content, images, and offers.A significant aspect of my responsibility included directing and managing daily Email Marketing operations using SilverPop and BlueHornet, Yesmail, Real Magnet EMS by sending 200+ campaigns daily. Focused on increasing revenue growth and customer loyalty, I created and designed prospecting and customer email campaigns for different clients.• Managed back-end database with extensive use of MSSQL for daily list pulls and segmentation• Created intellectual property such as high-engaging emails and web pages helping business growth• Created and helped develop proprietary web applications to manage real-time subscribers and segment clickers and openers into separate funnels• Managed 25 lists between 25,000 to 100,000 records, each segmented by engagement and subscription ages of 14-day, 30-day, 45-day, and 60-day• Generated and analyzed performance on a daily, monthly, and yearly basis to improve ROI