Keith Harris
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Keith Harris Email & Phone Number

Founder and Principal at Ascend
Location: Bangkok, Bangkok City, Thailand 13 work roles 3 schools
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Founder and Principal
Location
Bangkok, Bangkok City, Thailand

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Keith Harris is listed as Founder and Principal at Ascend, based in Bangkok, Bangkok City, Thailand. AeroLeads shows a matched LinkedIn profile for Keith Harris.

Keith Harris previously worked as English Language Teacher (Senior Level) at Amazingtalker and Executive Director at Red Dragon Marketing. Keith Harris holds Tesol / Tefl Advanced Certificate, Teaching English Or French As A Second Or Foreign Language, A from Asia College Of Teachers.

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About Keith Harris

Experienced Senior Level Teacher, President International / Executive Director / Marketing and Sales / Business Development professional with over 30 years in international business, including 25 years Asia. Success in mergers and acquisitions, start-ups and re-vitalization in bi-cultural business environment, (including emerging markets.) Creative self-starter with strong focus on P&L results. Have progressively managed all elements of General Management and Marketing activity including: -

Listed skills include Strategic Planning, Marketing, Sales, Acquisitions, and 37 others.

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Ascend
Ascend
Founder and Principal
Bangkok, TH
AeroLeads page
13 roles · 47 years

Keith Harris work experience

A career timeline built from the work history available for this profile.

Founder And Principal

Ascend

Bangkok, Th

English Language Teacher (Senior Level)

Bangkok Metropolitan Area

🇬🇧 Native English Teacher from LONDON🤓 6 + years experience teaching Adults and Children 🇬🇧 Patient & Easy to talk with. Fun and Friendly 😊🌏. Professional International Business Experience. Asia, Europe & Africa😊 Passionate about English Grammar and Vocabulary 🏆 Dedicated to achieving your goalsI TEACH:🇬🇧 IELTS Exam Preparation. 📖 🇬🇧 SPEAKING🇬🇧 INTERVIEW Preparation & Practice. 🇬🇧 Business English.🇬🇧 The 4… Show more 🇬🇧 Native English Teacher from LONDON🤓 6 + years experience teaching Adults and Children 🇬🇧 Patient & Easy to talk with. Fun and Friendly 😊🌏. Professional International Business Experience. Asia, Europe & Africa😊 Passionate about English Grammar and Vocabulary 🏆 Dedicated to achieving your goalsI TEACH:🇬🇧 IELTS Exam Preparation. 📖 🇬🇧 SPEAKING🇬🇧 INTERVIEW Preparation & Practice. 🇬🇧 Business English.🇬🇧 The 4 English Skills: Listening,Speaking, Reading and Writing 🇬🇧 Grammar and Vocabulary development I USE:🇬🇧 ADULTS: Oxbridge,British Council & IELTS English lesson materials on many interesting subjects 🦄 CHILDREN: Age and Grade appropriate teaching materials which are INTERESTING and INVOLVING 🌈 My FOCUS:🇬🇧 ADULTS: Increase your SPEAKING & CONVERSATIONAL ability. Speak with CONFIDENCE Improve your IELTS grades Ace your interview🇬🇧 CHILDREN: Improve your English Speaking fluency Develop your Vocabulary & Grammar Think Creatively Read and Write Competently😊 My style is structured,fun,friendly and very patient.🎓 Honours Degree from London University 📃 TESOL / TEFL certification from the Asian College of Teachers.🇬🇧 English National but I am Asia based so Time Zones are not an issue for Asian students🕛. Be 5 minutes early for each class.🎓 If you need to reschedule or cancel a class then please let me know 6 hours 🕛 in advance. Show less

Executive Director

Red Dragon Marketing

Bangkok

Regional Marketing and RTM Consulting. Asia Pacific. Sales, Marketing and Route To Market Excellence. Food and Drinks. Consumer Packaged Goods.Achievements: - Headed new Beverage Business Development for DKSH in South East Asia and structured drinks sales and distribution within DKSH to manage the start up Carlsberg,Tuborg and Yoma Beer business in Myanmar . - Employed and trained a dedicated Sales Manager and full On Premise team to manage this new trade channel… Show more Regional Marketing and RTM Consulting. Asia Pacific. Sales, Marketing and Route To Market Excellence. Food and Drinks. Consumer Packaged Goods.Achievements: - Headed new Beverage Business Development for DKSH in South East Asia and structured drinks sales and distribution within DKSH to manage the start up Carlsberg,Tuborg and Yoma Beer business in Myanmar . - Employed and trained a dedicated Sales Manager and full On Premise team to manage this new trade channel for DKSH in Myanmar. - Pitched for and won the Ichitan RTD bottled tea business for DKSH in Myanmar. - Reduced Route To Market operating costs for Ichitan in Thailand, through DKSH, by 20 million baht. - Re launched Eau Kulen Mineral Water in Cambodia for DKSH following their 30% equity stake in this growing brand. - Identified and set up Distribution options for The British Dispensary Group in ASEAN and in China. (Snake Brand Cooling Powder, Sketolene Mosquito Repellant, Scacare Skin range and Tea Tree bath gel) - Worked on Route To Market initiatives & NPD for American Licorice's Cambodian based Aprati Foods subsidiary. - Working on Business Development for Food Creation Co. Ltd (High End Seafood and Wagyu Beef distributors) in Bangkok, Thailand Show less

Consultant

Myanmar

BEC-TERO Entertainment Public Co. Ltd. is an entertainment conglomerate in Thailand that organizes and promotes concerts, owns record labels and produces films and television shows. It is a subsidiary of BEC World Public Co. Ltd., which also owns Bangkok Entertainment Co. Ltd., operator of Thai TV Color Channel 3.In Myanmar BEC TERO has a JV with Forever group and produces TV content for MRTV4 and Channel 7. The Concerts and Events business is under development with… Show more BEC-TERO Entertainment Public Co. Ltd. is an entertainment conglomerate in Thailand that organizes and promotes concerts, owns record labels and produces films and television shows. It is a subsidiary of BEC World Public Co. Ltd., which also owns Bangkok Entertainment Co. Ltd., operator of Thai TV Color Channel 3.In Myanmar BEC TERO has a JV with Forever group and produces TV content for MRTV4 and Channel 7. The Concerts and Events business is under development with international acts slotted to play in Yangon Show less

Jan 2017 - Feb 2019

President International (Osotspa)

Bangkok Metropolitan Area, Thailand

Building Osotspa's Energy Drink brands - SHARK and M-150 - Internationally.Based in Bangkok, ThailandM-150 is the flag-ship brand of OSOTSPA. The No.1 selling brand in the Thai energy drink market, commanding more than 50% market-share and available at 95% of all retail outlets, Also, a major brand in Myanmar, Cambodia, Vietnam, Laos, China, Japan, Indonesia.SHARK is an energy drink which is available in a number of variations including carbonated and non carbonated versions… Show more Building Osotspa's Energy Drink brands - SHARK and M-150 - Internationally.Based in Bangkok, ThailandM-150 is the flag-ship brand of OSOTSPA. The No.1 selling brand in the Thai energy drink market, commanding more than 50% market-share and available at 95% of all retail outlets, Also, a major brand in Myanmar, Cambodia, Vietnam, Laos, China, Japan, Indonesia.SHARK is an energy drink which is available in a number of variations including carbonated and non carbonated versions. The drink is manufactured in Thailand by the Osotspa Co. Ltd in Bangkok, and in Europe by Pfanner in Austria.Achievements:- Established Osotspa Europe Ltd operation based in Cyprus where SHARK Energy Drink is the number 1 player. Board Member. - Grew SHARK Energy Drink's dominant position in Yemen and other Middle Eastern markets. - Addressed 'parallel trading' problem into Cyprus for SHARK by price harmonisation and improved the relationship with Photos Photiades - the local importer and distributor. - Identified and appointed a strong new Managing Director for Osotspa Europe Ltd based in Cyprus. - Set up an Osotspa JV in Myanmar for local production and distribution of SHARK Energy Drink with Loi Hein (Alpine Water) company. M-150 the leading Thai Energy Drink is now imported by this Myanmar JV. - Appointed a new Indonesian GM for PT M-150 and replaced the underperforming Ex Pat team in Jakarta. - Analysed alternative Indonesian distribution options and appointed new distributors to grow M-150 in place of underperforming distributors in key Indonesian regions. A multi distributor approach. - Developed new,relevant, 360 degree advertising campaign for M-150 which cut through to Indonesian consumers and significantly boosted M-150 brand awareness in this key market.2013/14 international business saw growth in both net sales value and net operating profit. Sales up 10 up cent in Indonesia and Osotspa International profit growth in double digits. Show less

Jan 2009 - Apr 2015

Regional General Manager, Business Development

Singapore

•M&A. Delivered strategic and business planning, re-engineering plus analysis and negotiation of new market acquisitions for APBL. (Asia Pacific Breweries Ltd.)•APBL’s corporate operating costs and organisational structure uncompetitive. Identified 10 key areas of opportunity yielding cost savings of S$75 million. Developed strategic plan and savings plan and implemented roll out.• Need for APBL to grow beyond current market base. Identified, and recommended potential JV partners in… Show more •M&A. Delivered strategic and business planning, re-engineering plus analysis and negotiation of new market acquisitions for APBL. (Asia Pacific Breweries Ltd.)•APBL’s corporate operating costs and organisational structure uncompetitive. Identified 10 key areas of opportunity yielding cost savings of S$75 million. Developed strategic plan and savings plan and implemented roll out.• Need for APBL to grow beyond current market base. Identified, and recommended potential JV partners in India. Led APB acquisition team in negotiations with Indian brewers.•Responsible for the marketing and sales of Guinness in Singapore. Developed new award winning advertising and grew share in declining category• Structured, appointed and led new commercial team whilst on secondment to F&N Coca -Cola in Malaysia in 1999.•Accountable for the RM30mn commercial P&L at F&N Coca Cola Show less

1999 - 2008 ~9 yrs

Regional Business And Strategic Planning Director

Seagram Asia Pacific

Bangkok Metropolitan Area, Thailand

•Responsible for the development and implementation of Business and Strategic planning by market within Asia Pacific.•Established detailed Seagram and competitive volume/financial databases by channel and by market for domestic and duty free business. •Led proactive affiliate brainstorming groups to obtain solutions for key brand and business units e.g. build new brands in Korea by promoting leakage from Military and Duty Free channels into Domestic channels. This resulted in 6%… Show more •Responsible for the development and implementation of Business and Strategic planning by market within Asia Pacific.•Established detailed Seagram and competitive volume/financial databases by channel and by market for domestic and duty free business. •Led proactive affiliate brainstorming groups to obtain solutions for key brand and business units e.g. build new brands in Korea by promoting leakage from Military and Duty Free channels into Domestic channels. This resulted in 6% growth for Royal Salute Scotch whisky in 1 year.•Structured regional methodology and reduced strategic planning timeframe from 6 months to 3 months. Focused on need to reduce regional overheads by 15%. Set up computer program which generated volume and value forecasts based on historical regression and GDP growth. Show less

1995 - 1999 ~4 yrs

Marketing Director ,Thailand

Seagram Thailand

Bangkok Metropolitan Area, Thailand

•Drove the marketing and sales of all Seagram and agency brands in Thailand (e.g. Chivas Regal, Gallo’s Wines, Passport Scotch and Absolut Vodka). •Improved sales revenue and business operating income that had been flat for past 4 years by focusing more on spending efficiencies. Generated a 26% volume increase, 350k cases to 443k cases. Net sales also increased by US$5 million and business operating income increased by 12%, US$13.7 million to US$15.3 million.•Launched new advertising… Show more •Drove the marketing and sales of all Seagram and agency brands in Thailand (e.g. Chivas Regal, Gallo’s Wines, Passport Scotch and Absolut Vodka). •Improved sales revenue and business operating income that had been flat for past 4 years by focusing more on spending efficiencies. Generated a 26% volume increase, 350k cases to 443k cases. Net sales also increased by US$5 million and business operating income increased by 12%, US$13.7 million to US$15.3 million.•Launched new advertising campaigns for Chivas Regal and Something Special and grew case sales from 195,000 to 210,000 in one year. •Set up and implemented direct marketing program which qualified and targeted 1,000,000 names of active users in past month of Chivas Regal. Increased brand loyalty from 18% to 40%, and reduced switching between competitor JWBL and Chivas. US$30mn P+L accountability. Show less

1993 - 1995 ~2 yrs

Marketing Director ,Thailand (Idv)

•Set up and ran the marketing JV for IDV brands in Thailand (J&B whisky, Baileys and Smirnoff.) This included preparation and implementation of marketing plans and strategies covering the full business mix, as well as responsibility for the marketing department activities•Established Marketing Department within Thai joint venture distribution company by successful recruitment of qualified marketing staff, and provided product knowledge training to improve skill sets in market research… Show more •Set up and ran the marketing JV for IDV brands in Thailand (J&B whisky, Baileys and Smirnoff.) This included preparation and implementation of marketing plans and strategies covering the full business mix, as well as responsibility for the marketing department activities•Established Marketing Department within Thai joint venture distribution company by successful recruitment of qualified marketing staff, and provided product knowledge training to improve skill sets in market research, advertising, sales promotion, and so forth.•Set Up P+L responsibility, which required key financial controls and computer systems to value and monitor marketing, spends inventory costs and logistics. Reduced inventory costs by 10% using “just in time” systems.•Overcame trade antagonism towards new JV by making smooth transfer of brands from previous distributor. Main reasons for this success were consistent pricing and trading terms.•Pounds sterling 15mn P+L responsibility. Show less

1991 - 1993 ~2 yrs

Marketing Manager, Portugal (Idv)

Lisbon Area, Portugal

•Managed the acquisition of Sileno Trading Company, a national marketing company, and installed first marketing department with needed functions. Recruited, selected and trained marketing and brand managers.•Created treble digit % growth of Croft brandy, an under performing brand, and improved annual sales from 50,000 cases to 150,000 cases while increasing Southern District numerical distribution from 40% to 90%. This was done by leveraging the strength of J&B and by strong trade… Show more •Managed the acquisition of Sileno Trading Company, a national marketing company, and installed first marketing department with needed functions. Recruited, selected and trained marketing and brand managers.•Created treble digit % growth of Croft brandy, an under performing brand, and improved annual sales from 50,000 cases to 150,000 cases while increasing Southern District numerical distribution from 40% to 90%. This was done by leveraging the strength of J&B and by strong trade relations.•Grew J&B Rare from 12,000 cases to 15,000 cases per year and treble digit % growth of Baileys from 4,000 cases to 8,000 cases, mostly through improved distribution and clear pricing strategies Show less

1989 - 1991 ~2 yrs

European Area Manager (Idv)

•Launched the “new age” young image Malibu white spirit within Southern Europe, and sold 327,000 cases in France alone.•Declining brown spirits category led to white spirits growth in Europe and the launch of Archers in Southern Europe, particularly Greece and Spain. Achieved 21,000 cases in year 1 mostly by leveraging Cinzano’s distribution strength.

1987 - 1989 ~2 yrs

European Area Manager (Twinings Tea)

• Extensive new product development• Distributor appointments and management

1984 - 1987 ~3 yrs

Territory Supervisor - Francophone Africa

•Distributor management and Launch of “Coke is it” in French West Africa.•Adapted international campaign for local markets. •Grew share to 65% from 54% in Cameroun

1980 - 1984 ~4 yrs
3 education records

Keith Harris education

Tesol / Tefl Advanced Certificate, Teaching English Or French As A Second Or Foreign Language, A

Asia College Of Teachers

Activities and Societies: Qualified to teach English to speakers of another language

Bachelor Of Arts (B.A.), Diploma Of Institute Of Marketing, Ba Honours

Activities and Societies: RHC Drama Club BA Honours History

FAQ

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Quick answers generated from the profile data available on this page.

What company does Keith Harris work for?

Keith Harris works for Ascend.

What is Keith Harris's role at Ascend?

Keith Harris is listed as Founder and Principal at Ascend.

Where is Keith Harris based?

Keith Harris is based in Bangkok, Bangkok City, Thailand while working with Ascend.

What companies has Keith Harris worked for?

Keith Harris has worked for Ascend, Amazingtalker, Red Dragon Marketing, Bec-Tero Entertainment Pcl, and Osotspa Co.,Ltd..

How can I contact Keith Harris?

You can use AeroLeads to view verified contact signals for Keith Harris at Ascend, including work email, phone, and LinkedIn data when available.

What schools did Keith Harris attend?

Keith Harris holds Tesol / Tefl Advanced Certificate, Teaching English Or French As A Second Or Foreign Language, A from Asia College Of Teachers.

What skills is Keith Harris known for?

Keith Harris is listed with skills including Strategic Planning, Marketing, Sales, Acquisitions, Re Engineering, Mergers, Business Development, and Forecasting.

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