Manager, Public Relations
Leader for two of the agency’s largest global PR accounts:>>Grass Valley – develop annual PR plan, including overall messaging and content strategy; identify key global events and develop plans for on-site media activities as well as pre- and post-show coverage; serve as primary contact for all incoming inquiries; pitch ideas and company spokespeople for editorial opportunities; build media and analyst database; write news releases, byline articles, case studies, social media content and award entries; work with company executives on press conference presentations; represent PR function in client meetings; manage PR team members; oversee budget and billing.>>Kodak Graphic Communications Group – develop annual PR plan, including key messages, content calendar, industry events list and product roadmap; write corporate news releases, thought leadership articles, case studies, blog posts and editorial responses; write and produce quarterly custom published magazine for client customer base; manage crisis communications; design and implement media events such as press conferences, roundtable discussions, corporate manufacturing visits and customer site visits; manage media activities at multiple global tradeshows each year; provide media training and presentation tips for company executives; coordinate industry award entries; provide coverage summaries and metrics; manage annual budget and billing.>>Account support and content production for other agency clients including KeyBank, FirstEnergy, AG Mednet, Kingspan Insulation, Laticrete, NYSERDA, Viewpointe, Paychex, Domtar Paper, Safco-Mayline, Danskammer Energy, MediaSilo, MORSCO and others.