Keith Higgins Email & Phone Number

California, United States

San Jose, Ca, Us

Leading the Product, Solution and Revenue Marketing Teams for Cisco's Industrial IoT Networking and Security Portfolio

Corporate narrative, product positioning, APM and ESG marketing campaigns with new demand gen insights, numerous vertical case studies, content syndication, LI campaigns, AWS partner programs, analyst relations + + +

Milwaukee, Wi, Us

Instrumental in doubling Software and Connected Services revenue to $800M in FY '22Built a world-class software portfolio (MES, edge to cloud ML/AI and analytics, IIoT/AR) marketing team including digital marketing, revenue marketing, solutions marketing, partner, public and analyst relations, and moreSet company records for KPIs including sales-qualified funnel contribution, brand metrics and awardsEstablished a "gold standard" for customer facing solution narratives and sales playbooksCreated an industry-leading analyst relations functionLaunched new initiatives including cyber security, sustainability, digital transformation, and edge AI

Cork, Ireland, Ie

Joined pre-revenue, driving $Ms in run rate prior to acquisition by Johnson Controls for Smart and Autonomous BuildingsEstablished the brand and edge computing category, built the demand generation, corporate, PR and AR and product marketing functions from scratch

Developed lead to revenue waterfall conversions and workflow, demand gen programs, company and product positioning, lead scoring, nurturing automation, and wrote multiple thought leadership papers on machine learning in IIoT.

Rebranded the company to RiskVision, and owned the full stack marketing functionDrove high volumes of new business and and awareness, leading to an acquisition by Resolver.

Canary Learning, based in Silicon Valley, was formed to help schools realize the full potential of technology to improve the learning experience for teachers, students, parents and school administrators.I ran the company, including all corporate strategy, product positioning, business development, and sales and marketing activity.We built the product in 25 weeks, ahead of schedule and under budget.We secured over 150 teachers, schools, and districts using the platform within 3 months of availability, including closing a 15,000-device school district.

Mountain View, Ca, Us

Symphony Teleca Corporation was a software and mobile product development services company. The company had 6,000+ employees in 35 offices dedicated exclusively to helping clients manage the global convergence of software, the cloud and the Internet of Things (IoT). The company was purchased by Harman for close to $1B.I led the marketing team that was instrumental in achieving 2x revenue growth organically and inorganically from $200M to $400M. My team created the merger positioning, global rebranding and go to market integration of Symphony Services and Teleca, resulting in one of the most successful outsourcing exits in history. I also launched the company’s analytics division and its industry-leading enterprise mobility offering.

Santa Clara, Ca, Us

Aricent, including its design division frog, is a global innovation, technology and services company focused exclusively on communications with 10,000 employees globally. My team architected the fundamental rebranding of frog design and Flextronics Software into The Aricent Group, helping the company achieve record revenues of over $400M. The marketing group set new company records for leads, funnel contribution, press coverage, global impressions, awards, web traffic, employment inquiries and more. I was promoted from VP to SVP in February 2010.