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Accomplished cross-functional team leader skilled in translating consumer and shopper insights and market trends into innovative sales and marketing strategies that consistently exceed revenue targets. Recognized for creating effective and lasting customer partnerships. Significant and demonstrable cross-category expertise from both retailer and manufacturer perspectives.
Self
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RetiredSelf Jun 2021 - Present
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Business Manager - CostcoAdw Acosta Sep 2015 - Jun 2021Livermore, Ca -
Senior Manager - Portfolio StrategySafeway Jan 2014 - Apr 2015. Developed an integrated and targeted roll-out strategy for Health and Wellness brands into the Albertson’s organization. Prioritized products and categories through analysis of regional Health and Wellness product trends and competitive intelligence.. Spearheaded identification of category specific growth opportunities across the portfolio. Developed and tested innovative product concepts, identified key competitive assortment gaps and highlighted key pricing and promotion opportunities. . Performed comprehensive review of new item introductions to recognize key success factors and make recommendations to team and management to optimize the new product development and introduction process. -
Senior Brand Manager - O Organics And Bright GreenSafeway Jul 2010 - Dec 2013. Managed O Organics brand to successive years of growth - culminating in record gains of 19% in 2013. Brand had been in decline prior to 2011.. Developed pricing and promotion strategies that drove incremental customer gains and were profit accretive.. Managed cross-functional team in the identification, development and introduction of new items that filled assortment gaps in key organic categories and drove incremental sales and profits.. Led the redesign of the O Organics brand including managing primary quantitative and qualitative consumer research, design firm management, vendor communication and inventory management. . Designed and implemented highly targeted and ROI-positive consumer promotions that drove awareness, trial and repeat. -
Group Product ManagerSafeway May 2008 - Jun 2010. Led the introduction of the Bright Green and MomtoMom brands. Managed cross-functional teams in vendor evaluation, assortment identification, product development and pricing and promotion strategy.. Both brands provided incremental sales and profits and drove new customers to their categories.. Directed cross-functional teams in the identification, development and introduction of new items for the Main Meal, Home Care and Family Care business units. -
Marketing Category Manager - Family CareSafeway Aug 2003 - Dec 2007. Played a key role in determining category investment, new product opportunities, and consumer engagement.. Led cross-functional teams in sell-in, development and introduction of over 65 new items annually. . Led identification of Consumer Brands category management opportunities that contributed to record sales and share growth. -
Marketing Category Manager - BeveragesSafeway Aug 1999 - Feb 2002. Delivered annual compounded growth rate of 10.2%, outpacing National Brand category growth.. Led cross-functional team responsible for category analysis, product development, procurement, package design and trade and consumer promotion planning. -
Brand ManagerCornnuts, Inc. Sep 1993 - Dec 1997
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Assistant Brand ManagerOre-Ida Foods, Inc. Sep 1990 - Aug 1993
Keith Holloway Skills
Keith Holloway Education Details
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Business Administration -
Environmental Studies
Frequently Asked Questions about Keith Holloway
What company does Keith Holloway work for?
Keith Holloway works for Self
What is Keith Holloway's role at the current company?
Keith Holloway's current role is Retired.
What is Keith Holloway's email address?
Keith Holloway's email address is ke****@****ell.net
What is Keith Holloway's direct phone number?
Keith Holloway's direct phone number is +142550*****
What schools did Keith Holloway attend?
Keith Holloway attended University Of Washington, Michael G. Foster School Of Business, University Of California, Santa Barbara.
What are some of Keith Holloway's interests?
Keith Holloway has interest in Education, Environment.
What skills is Keith Holloway known for?
Keith Holloway has skills like Consumer Products, Customer Insight, Brand Management, Cross Functional Team Leadership, Fmcg, P&l Management, Grocery, Pricing, Iri, Shopper Marketing, Categorization, Marketing.
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