Keith Holloway

Keith Holloway Email and Phone Number

Retired @
Keith Holloway's Location
San Francisco Bay Area, United States
Keith Holloway's Contact Details
About Keith Holloway

Accomplished cross-functional team leader skilled in translating consumer and shopper insights and market trends into innovative sales and marketing strategies that consistently exceed revenue targets. Recognized for creating effective and lasting customer partnerships. Significant and demonstrable cross-category expertise from both retailer and manufacturer perspectives.

Keith Holloway's Current Company Details
Self

Self

Retired
Keith Holloway Work Experience Details
  • Self
    Retired
    Self Jun 2021 - Present
  • Adw Acosta
    Business Manager - Costco
    Adw Acosta Sep 2015 - Jun 2021
    Livermore, Ca
  • Safeway
    Senior Manager - Portfolio Strategy
    Safeway Jan 2014 - Apr 2015
    . Developed an integrated and targeted roll-out strategy for Health and Wellness brands into the Albertson’s organization. Prioritized products and categories through analysis of regional Health and Wellness product trends and competitive intelligence.. Spearheaded identification of category specific growth opportunities across the portfolio. Developed and tested innovative product concepts, identified key competitive assortment gaps and highlighted key pricing and promotion opportunities. . Performed comprehensive review of new item introductions to recognize key success factors and make recommendations to team and management to optimize the new product development and introduction process.
  • Safeway
    Senior Brand Manager - O Organics And Bright Green
    Safeway Jul 2010 - Dec 2013
    . Managed O Organics brand to successive years of growth - culminating in record gains of 19% in 2013. Brand had been in decline prior to 2011.. Developed pricing and promotion strategies that drove incremental customer gains and were profit accretive.. Managed cross-functional team in the identification, development and introduction of new items that filled assortment gaps in key organic categories and drove incremental sales and profits.. Led the redesign of the O Organics brand including managing primary quantitative and qualitative consumer research, design firm management, vendor communication and inventory management. . Designed and implemented highly targeted and ROI-positive consumer promotions that drove awareness, trial and repeat.
  • Safeway
    Group Product Manager
    Safeway May 2008 - Jun 2010
    . Led the introduction of the Bright Green and MomtoMom brands. Managed cross-functional teams in vendor evaluation, assortment identification, product development and pricing and promotion strategy.. Both brands provided incremental sales and profits and drove new customers to their categories.. Directed cross-functional teams in the identification, development and introduction of new items for the Main Meal, Home Care and Family Care business units.
  • Safeway
    Marketing Category Manager - Family Care
    Safeway Aug 2003 - Dec 2007
    . Played a key role in determining category investment, new product opportunities, and consumer engagement.. Led cross-functional teams in sell-in, development and introduction of over 65 new items annually. . Led identification of Consumer Brands category management opportunities that contributed to record sales and share growth.
  • Safeway
    Marketing Category Manager - Beverages
    Safeway Aug 1999 - Feb 2002
    . Delivered annual compounded growth rate of 10.2%, outpacing National Brand category growth.. Led cross-functional team responsible for category analysis, product development, procurement, package design and trade and consumer promotion planning.
  • Cornnuts, Inc.
    Brand Manager
    Cornnuts, Inc. Sep 1993 - Dec 1997
  • Ore-Ida Foods, Inc.
    Assistant Brand Manager
    Ore-Ida Foods, Inc. Sep 1990 - Aug 1993

Keith Holloway Skills

Consumer Products Customer Insight Brand Management Cross Functional Team Leadership Fmcg P&l Management Grocery Pricing Iri Shopper Marketing Categorization Marketing Brand Architecture Marketing Management Brand Development Competitive Analysis Product Development Product Innovation Strategy Market Analysis Food Sales Private Label Market Research Food Industry Marketing Strategy Sales Operations Trade Marketing Market Planning Nielsen Pricing Strategy Ac Nielsen Segmentation Customer Marketing Business Planning Merchandising Marketing Research Forecasting Product Marketing Key Account Management Packaging Key Account Development Category Insights Category Development Category Management Consumer Brands Npd Consumer Insights Consumer Behaviour Retail Category Management

Keith Holloway Education Details

Frequently Asked Questions about Keith Holloway

What company does Keith Holloway work for?

Keith Holloway works for Self

What is Keith Holloway's role at the current company?

Keith Holloway's current role is Retired.

What is Keith Holloway's email address?

Keith Holloway's email address is ke****@****ell.net

What is Keith Holloway's direct phone number?

Keith Holloway's direct phone number is +142550*****

What schools did Keith Holloway attend?

Keith Holloway attended University Of Washington, Michael G. Foster School Of Business, University Of California, Santa Barbara.

What are some of Keith Holloway's interests?

Keith Holloway has interest in Education, Environment.

What skills is Keith Holloway known for?

Keith Holloway has skills like Consumer Products, Customer Insight, Brand Management, Cross Functional Team Leadership, Fmcg, P&l Management, Grocery, Pricing, Iri, Shopper Marketing, Categorization, Marketing.

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