Keith Holloway Email & Phone Number

Livermore, Ca

. Developed an integrated and targeted roll-out strategy for Health and Wellness brands into the Albertson’s organization. Prioritized products and categories through analysis of regional Health and Wellness product trends and competitive intelligence.. Spearheaded identification of category specific growth opportunities across the portfolio. Developed and tested innovative product concepts, identified key competitive assortment gaps and highlighted key pricing and promotion opportunities. . Performed comprehensive review of new item introductions to recognize key success factors and make recommendations to team and management to optimize the new product development and introduction process.

. Managed O Organics brand to successive years of growth - culminating in record gains of 19% in 2013. Brand had been in decline prior to 2011.. Developed pricing and promotion strategies that drove incremental customer gains and were profit accretive.. Managed cross-functional team in the identification, development and introduction of new items that filled assortment gaps in key organic categories and drove incremental sales and profits.. Led the redesign of the O Organics brand including managing primary quantitative and qualitative consumer research, design firm management, vendor communication and inventory management. . Designed and implemented highly targeted and ROI-positive consumer promotions that drove awareness, trial and repeat.

. Led the introduction of the Bright Green and MomtoMom brands. Managed cross-functional teams in vendor evaluation, assortment identification, product development and pricing and promotion strategy.. Both brands provided incremental sales and profits and drove new customers to their categories.. Directed cross-functional teams in the identification, development and introduction of new items for the Main Meal, Home Care and Family Care business units.

. Played a key role in determining category investment, new product opportunities, and consumer engagement.. Led cross-functional teams in sell-in, development and introduction of over 65 new items annually. . Led identification of Consumer Brands category management opportunities that contributed to record sales and share growth.

. Delivered annual compounded growth rate of 10.2%, outpacing National Brand category growth.. Led cross-functional team responsible for category analysis, product development, procurement, package design and trade and consumer promotion planning.

Masters, Business Administration

Bachelor Of Arts, Environmental Studies