Serving as marketing consultant / interim CMO across various Periscope Equity portfolio companies.

Implemented marketing best practices across Periscope Equity portfolio companiesServed as interim Chief Marketing Officer and hired / trained full time marketing leaders for:- Uprise Health (a technology-enabled EAP with Chronic Condition Management and Managed Behavioral Health)- CyberMaxx (Cybersecurity, specializing in healthcare)- Sentrics (Technology for entertainment, engagement, and improved safety at Senior Living facilities)- WPAS (Third Party Administration services for the Taft Hartley industry)Consulted with Power Digital, Praecipio, and MAS Medical Staffing

Sales & marketing consultant working with various private equity firms such as KKR, Waud Capital Partners, Periscope Equity, The Riverside Company, and more to help their portfolio companies achieve aggressive growth goals. - Served as interim chief marketing officer for multiple SaaS and healthcare portcos- Conducted in-depth audits identifying opportunities to improve ROI on digital marketing initiatives- Helped ensure portcos have the right marketing talent and assisted in hiring the ideal full time marketing leaders- Implemented data-driven initiatives to drive growth: SEO, search engine marketing, account-based marketing, website optimization, de novo & acquisition playbooks, rebranding efforts, go-to-market strategy, budget creation, KPI dashboards, and more

Advised various Waud Capital Partners portfolio companies in the areas of marketing strategy, branding, and analytics.- Ivy Rehab: network of 250+ physical therapy practices across 10 states. - The GI Alliance: largest physician-led gastroenterology group in the US with 200+ physicians and over 150 locations. - Dimensional Dental: Dental Support Organization (DSO) with 60+ locations and 15 brands across the Northeast. - APDerm: growing network of dermatologists across the New England region.- Heart + Paw: pet care start-up offering veterinary care, grooming, day care, boarding, and retail.- Apotheco Pharmacy Group: network of specialty pharmacies in the northeast region.- Concierge Home Care: rapidly growing home health business with coverage across most of Florida.

MARKETING:Led all marketing and branding efforts for 125+ clinics across 10 states with a heavy focus on digital marketing including SEO, SEM, retargeting, and display. Developed internal marketing team with in-house creative abilities and a focus on operational efficiency. Launched Patient Relationship Management system that increased online reviews from 100 reviews with 3.2/5 stars to over 3,000 reviews with 4.9/5 stars. Implemented marketing dashboard to track exact number of new patients from digital marketing initiatives to truly measure the effectiveness of campaigns (tracked over 3,500 new patients resulting in $4.7M of gross revenue).Worked closely with business development team to help grow Ivy Rehab from 45 clinics in 3 states to 125+ clinics throughout 10 states within 1.5 years (growth efforts came from both de novos and acquisitions).Shot and edited over 60 videos for the purposes of patient education and operational efficiency within our clinics. SALES:Developed sales team structure, training manuals, compensation plans, etc.Launched Salesforce CRM to track activity and effectiveness of sales teamManaged sales team members across Midwest and East Coast

Created and executed 360 marketing plan including traditional campaign components and digital campaign components such as email campaigns, SEO, online videos, digital content alignment, hypertargeted mobile ads, and various social media engagement strategies directed toward patients as well as healthcare professionals. Created online clinical training for physical therapists and other healthcare professionals.Led rebranding efforts including designing, writing, and overseeing production of new FDA-compliant U.S. website to serve as global rebrand platform for all territories.Wrote, shot/edited photography & videography to create print and digital marketing materials for healthcare professionals and patients.

Worked directly with clients, consulting firms, and advertising agencies to create effective multimedia campaigns and long-lasting branding materials. Consulted with healthcare clients such as Medicare Advantage plans, primary care practices, specialists, MSOs, hospitals, and more regarding: - General marketing practices- Campaigns to increase patient/member base- Ways to improve CMS Five Star ratings- Marketing compliance with Medicare Marketing Guidelines- Custom photography of practice, patients, and members- Logos, marketing materials, forms, model materials, and moreCreated custom training courses for working professionals, small businesses, and Human Resources departments. Training course topics range from public speaking & pitching your ideas to copywriting, design, and animation best practices.Reel of services: www.vimeo.com/kjensen/reel

Grew a team of 2 creatives into 12 & restructured team roles for more streamlined processes. Created award-winning advertising campaigns and marketing materials while maintaining full compliance with Federal CMS regulations (zero compliance deficiencies). Results: - Membership increased from 13,000 members to over 50,000 members (CAGR = 67%). - Named fastest growing Medicare Advantage plan in the nation in 2013 & fastest growing Medicare Advantage plan in Florida from 2010-2013. - Company revenue increased from $43m (2009) to over $500m (2014 run rate). Moved photography and video/TV production in-house in 2011: - Built and managed in-house studio. - Shot all print campaign photography (savings of $30k/year). - Wrote, shot, directed, and did post-production for full TV campaigns, including annual 30-minute TV “infomercial” spot (savings of $175k/year).Decreased enrollment costs by partnering with Marketing Operations team to create an iPad application designed to enroll Medicare beneficiaries: - Enrollment costs decreased by over $500k/year. - Reduced application error rate from over 5% to less than 1%. - First-in-industry to create & trademark a CMS-approved iPad Medicare enrollment app.Created organic lead-generating campaigns and authored Business Requirements Documents for iPad apps designed to track leads. Improved quality and timeliness of creative team by designing and implementing an in-house project management / performance system. Consistently worked to reevaluate and improve processes throughout all departments.Led rebranding efforts & worked with executive staff to create / implement company culture (purpose, values, etc.).Designed state-of-the-art, fully-branded corporate office & 4 regional offices. Created branded vehicle wraps, managed vendor relations and ensured quality, competitive cost, and timeliness for a fleet of 100+ vehicles.

5 years of teaching Public Speaking classes.1 year of teaching an Advertising Copywriting class.2.5 years of teaching the capstone Advertising Campaigns class.Won Graduate Teacher of the Year award (2005) & an award for Excellence in Teaching (2009).

Led a creative team of 8. Created traditional, digital, and internal branding campaigns for clients in the medical and insurance industries.Helped grow the agency through business development efforts: - Led pitches and helped land annual contracts (accounting for $530k+ in added revenue). - Agency personnel increased from 6 people to 30.

Worked directly with CEO to develop print, radio, and digital ad campaigns.Created radio & digital campaign that tripled call volume within one month.

Led a creative team of 5. Restructured agency’s business model from project-based to annual contract-based. Landed the agency’s first annual account of over $250k/year.

Wrote copy for magazine ads, flyers, radio ads, and company website.Designed apparel graphics, flyers, magazine ads, trade show graphics, & corporate identity.