Skapari was a bootstrapped performance marketing agency that enabled brands to grow their business by leveraging the entire spectrum of digital marketing.Being industry-agnostic, we worked with clients in diverse domains such as e-commerce, big data and AI, edtech, O2O retail, venture capital, DooH, F&B, travel, kids' edutainment, B2B, on-demand services, and more.As co-founder, I worked hands-on with over 20+ clients to craft their digital strategy, with a strong focus on… Show more Skapari was a bootstrapped performance marketing agency that enabled brands to grow their business by leveraging the entire spectrum of digital marketing.Being industry-agnostic, we worked with clients in diverse domains such as e-commerce, big data and AI, edtech, O2O retail, venture capital, DooH, F&B, travel, kids' edutainment, B2B, on-demand services, and more.As co-founder, I worked hands-on with over 20+ clients to craft their digital strategy, with a strong focus on driving measurable growth across sales, marketing, brand and customer success.Project highlights:- Launched the e-commerce store of a popular phone case brand and scaled to 100,000+ monthly visitors with daily sales of 100+ units, within 2 months- Generated leads worth multi-million dollars in deal value, comprising decision makers at Fortune 1000 companies with USD 1B+ revenue, for an Analytics & AI firm- Designed, built and launched the official online store of a world famous kids' edutainment character (2M+ Youtube subscribers), along with its brand positioning and messaging, GTM strategy, audience research and targeting- Produced and launched a podcast that covers tech, startups and tech entrepreneurship in India, for an early stage venture fund. Published multiple deep tech articles and ran their quarterly newsletter mailer with 1.5x the industry open rate- Increased lead generation by 3x at a 20% reduction in cost-per-lead YoY, for a boutique international internship placement firm- Increased organic reach by 2.2x and social engagement by 1.4x for a leading NITI Aayog funded incubatorIn short, I owned client success at Skapari, which spanned lead nurturing, pre-sales, client servicing, and most importantly, end-to-end project planning, management and implementation, among other things. Show less

- Owned end-to-end management of Zoho’s Youtube channel, comprising channel homepage design, cataloguing and SEO-focused metadata for the entire video library for better discovery, ease of video consumption and overall hygiene and upkeep- Identified high value, medium competition topics as part of the long term content and SEO strategy for Zoho Survey, and created multiple content pieces targeting use cases and industries- Worked in synergy with marketing teams of Zoho Survey… Show more - Owned end-to-end management of Zoho’s Youtube channel, comprising channel homepage design, cataloguing and SEO-focused metadata for the entire video library for better discovery, ease of video consumption and overall hygiene and upkeep- Identified high value, medium competition topics as part of the long term content and SEO strategy for Zoho Survey, and created multiple content pieces targeting use cases and industries- Worked in synergy with marketing teams of Zoho Survey, Sites and Creator on campaign ideation and conceptualization Show less

- Developed a comprehensive strategy to revamp Zoho Survey (which competes against the likes of Survey Monkey)- Created a strategic roadmap with SWOT analysis and KRAs to drive the growth of the product including a new and more effective positioning along with newer geographies to target, which was presented to senior management comprising the Creative Director and VP, Product Management- Worked directly with the marketing team for Zoho Survey to implement the aforementioned… Show more - Developed a comprehensive strategy to revamp Zoho Survey (which competes against the likes of Survey Monkey)- Created a strategic roadmap with SWOT analysis and KRAs to drive the growth of the product including a new and more effective positioning along with newer geographies to target, which was presented to senior management comprising the Creative Director and VP, Product Management- Worked directly with the marketing team for Zoho Survey to implement the aforementioned strategy, with a focus on product positioning, content marketing and SEO Show less

- Bootstrapped a profitable customised apparel brand that catered to university students- Oversaw the entire supply chain, from designing and manufacturing to logistics, marketing and sales- Built and managed a team of 10+ students (undergraduate and graduate) comprising designers, offline sales and promotions

- Worked with the digital marketing team primarily on optimising content for SEO, performing over 40+ on-page optimisations for every piece of content- Worked with the product development team to onboard homestay partners for the homestay offering under development