Keith Evans Email and Phone Number

Crafting integrated sales, account management, and distribution channel strategies for post-pandemic customer engagement at EngageFront Partners, LLC in Los Angeles, California. Assisting organizations blend in-person and digital interactions, leveraging omnichannel approaches for unified experiences, and positioning B2B platforms as tools enhancing personal connections through data-driven insights and efficiency.

Developed strategies and tactical plans for four teams — Consumer Sales and Retention, Small Group Direct, Retail Sales, and Inside Sales. Developed and implemented strategies for commercial group member retention, new consumer group acquisitions, and engagement activities. Analyzed market trends, consumer behavior, and competitive landscape. Identified opportunities and formulated growth plans. Provided strategic framework and implemented plans for diverse markets, increasing large group account penetration rates. Partnered with marketing to determine lead generation spend for direct sales. Guided and coached four direct sales agents. Reported to California Senior Vice President of Sales and Account Management/Vice President of National Sales and Engagement Solutions.Established industry-leading virtual engagements by launching a multi-carrier destination virtual environment with webinar support (2020), nimbly adjusting to unprecedented pandemic impacts. Fostered innovation and creativity by promoting diversity, leading inclusive teams, mentoring, supporting an employee’s unique value, and approaching complex problems with ground-breaking solutions.

Provided direction and continual improvements for the Account Management, Sales, and Strategy Market Planning teams. Key member of regional executive team. Delivered results in sustainable membership growth, retention, and increased revenue. Maintained high customer satisfaction. Positioned KP value as an integrated care delivery system in the regional health insurance market. Reported to Plan President.Increased Colorado membership to 675K (from 530K) in five years by developing and leading business line membership growth strategies. Capitalized on KP value proposition by launching Colorado Region MedeAnalytics focused on care gap analysis and closure, reducing data reporting lag times from 120 days to 45 days.

Oversaw the under 65 individual managed healthcare business in West Region (Anthem Blue Cross California, Anthem BCBS Colorado, and Anthem BCBS Nevada). Managed P&L for Individual West Market — $2.5+B in revenue, $230M operating profit, and 1.1M fully insured members. Allocated $48.9M budget. Served as executive sponsor for corporate diversity recruiting (critical for talent acquisition and retention). Responsible for member retention across 14 Blue States, including oversight for 40 associate Health Plan Advisors (HPAs). HPA member save rate of 95%.

Promoted to direct project business leads participating in initiatives within business segments. Guided, coached, and engaged 12 direct reports.

Responsible for monthly close, forecast, and annual and 3-year plans. Provided financial leadership, decision support, and consultations to division senior leaders for Individual and Small Group. Created financial framework for state sponsored business’ enterprise-wide Crowd Out analysis exposing financial impacts for increased eligibility to state sponsored programs from 250% to 300% of the federal poverty level. WellPoint was acquired by Anthem (tbd).

Oversaw Value Creation and Total Business Return processes. Identified critical business metrics, provided financial models, and advised senior leaders and executives on total business return. Led Real Estate department focused on capital expenditure and administration of $80M annual capital budget.