Keith Jones Email & Phone Number

Phoenix, Arizona Area

• Leadership and direction for media relations, social media, digital content, marketing and internal communication for 11 hospitals in Tenet's Phoenix (Abrazo Health) and Tucson (Carondelet Health Network) markets..
• Primary PIO for all Tenet-owned hospitals in Arizona
• Direct and execute proactive media relations and reputation management initiatives
• Deliver sustained double-digit annual growth in positive earned media
• Counsel hospital CEOs on communications strategy and crisis communication
• Collaborate with government relations on public affairs and community outreach

Phoenix, Arizona Area

• Media relations leader for a 300-attorney commercial law firm with 10 offices across the western U.S. Collaborated with marketing, business development, practice group leaders and managing partner for planning and.
• Achieved double-digit increase in earned media coverage in target markets
• Brand launch PR campaign exceeded goals for national trade and local business media reach
• Generated 50% savings on paid content marketing while increasing business development leads
• Contributed content for website, blogs and social media platforms
• Directed outside consultants including PR agencies and freelance writers

Scottsdale, Arizona

• Directed communications for multi-hospital nonprofit health network previously known as Scottsdale Healthcare. Successive increases in responsibility led to position accountable for brand reputation, strategic.
• Directed external and internal communications through major expansions and merger
• Media relations initiatives produced annual increases in earned media
• Led communications collaborative for regional public-private-military crisis response exercises
• Public relations campaigns generated significant new patient revenue for clinical trials program
• Directed internal and external communications through company rebranding campaigns

Bachelor Of Science, Mass Communications

Master Of Science, Business Leadership