Keith Jones Email & Phone Number

Phoenix, Arizona Area

Leadership and direction for media relations, social media, digital content, marketing and internal communication for 11 hospitals in Tenet's Phoenix (Abrazo Health) and Tucson (Carondelet Health Network) markets. Collaborate with chief executives, strategy, marketing, service line and physician leaders for planning and executing strategic communication initiatives. Hybrid position includes remote and on-site work at multiple locations.• Primary PIO for all Tenet-owned hospitals in Arizona• Direct and execute proactive media relations and reputation management initiatives• Deliver sustained double-digit annual growth in positive earned media• Counsel hospital CEOs on communications strategy and crisis communication• Collaborate with government relations on public affairs and community outreach• Direct market-wide and individual hospital internal communication• Create digital content for social media and hospital websites• Manage outside consultants including PR agencies and freelance writers

Phoenix, Arizona Area

Media relations leader for a 300-attorney commercial law firm with 10 offices across the western U.S. Collaborated with marketing, business development, practice group leaders and managing partner for planning and executing strategic communication initiatives. Successful in increasing brand awareness and media coverage for firm, practice group and industry teams. Led media relations for each site and regularly traveled to firm offices in Denver, Las Vegas, Reno, Los Angeles and Tucson for media support.• Achieved double-digit increase in earned media coverage in target markets• Brand launch PR campaign exceeded goals for national trade and local business media reach• Generated 50% savings on paid content marketing while increasing business development leads• Contributed content for website, blogs and social media platforms• Directed outside consultants including PR agencies and freelance writers• Managed regional office external communications and advertising campaigns

Scottsdale, Arizona

Directed communications for multi-hospital nonprofit health network previously known as Scottsdale Healthcare. Successive increases in responsibility led to position accountable for brand reputation, strategic communication and contributing to market share growth through external and internal communication. Provided communications counsel for corporate executives, hospital CEOs, public affairs, legal and service line leaders. Led crisis communication, directed web and social media initiatives and managed creative agency relationships. • Directed external and internal communications through major expansions and merger• Media relations initiatives produced annual increases in earned media• Led communications collaborative for regional public-private-military crisis response exercises• Public relations campaigns generated significant new patient revenue for clinical trials program• Directed internal and external communications through company rebranding campaigns• Collaborated with legal and public affairs staff on initiatives at city, state and federal levels• Led service and facility launches in collaboration with joint venture and community partners• Successfully managed crisis communication for multiple incidents• Directed organization’s internal communication programs

Bachelor Of Science, Mass Communications

Master Of Science, Business Leadership