Keith Washington

Keith Washington Email and Phone Number

CEO and Executive Communications Manager — Amazon Web Services @ Amazon
New York, NY, US
Keith Washington's Location
New York City Metropolitan Area, United States, United States
Keith Washington's Contact Details

Keith Washington work email

Keith Washington personal email

n/a
About Keith Washington

In times of heightened global attention and company-defining challenges, strategic communication becomes essential. During the Cambridge Analytica crisis, I led the executive communications that prepared Meta’s leadership, crafting narratives that supported CEO Mark Zuckerberg’s testimony before Congress—a moment watched by billions and critical to restoring trust among users, the media, investors, regulators, customers, employees, the public, and the tech industry. I believe impactful communication is grounded in thorough preparation, clear strategy, and a deep understanding of stakeholder perspectives. My focus is on creating narratives that not only address the immediate needs of an organization but also reinforce trust and resilience in the long term. Guiding Philosophy:My subject matter expertise and experiences span from e-commerce to social media, cybersecurity to trust & safety, corporate responsibility to bitcoin, A.I. to D.E.I., economic empowerment to automated marketing, and more—always asking the question: how does technology empower humanity, unlock productivity, and drive value?Experience Overview:With over a decade at top technology companies such as Meta, Google, Dropbox, and currently Cash App (Block), I have specialized in executive communications, crisis response, public affairs and product marketing. My career reflects a consistent focus on steering complex messaging during high-stakes situations to drive strategic and monetary value.Key Contributions:— Leadership in Crisis: I've directed strategic communication initiatives that shaped corporate narratives and regulatory responses during critical industry moments. For example, the democratization of media and politics during my tenure at Facebook, the unprecedented digital acceleration of the world's economy during the 2020 global pandemic at Google, and the explosive growth and disruptive impact of artificial intelligence and cryptocurrency on economic opportunity and access at Cash App and Block. — Serve as Trusted Counsel: Penned executive keynote speeches, blog posts, and managed press for industry giants —including Facebook CEO Mark Zuckerberg, Google's VP of Ads Jerry Dischler, and Google's President of Global Affair Kent Walker, among others.— Cross-Functional Collaboration: Acting with discernment and discretion, I am master at driving consensus. Throughout my career I've led and coordinated efforts among product, engineering, sales, marketing and policy teams with competing incentives, ensuring unified, impactful go-to-market strategies and messages.

Keith Washington's Current Company Details
Amazon

Amazon

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CEO and Executive Communications Manager — Amazon Web Services
New York, NY, US
Website:
amazon.com
Employees:
734811
Keith Washington Work Experience Details
  • Amazon
    Ceo And Executive Communications Manager — Amazon Web Services
    Amazon
    New York, Ny, Us
  • Cash App
    Business Operations And Executive Communications Manger, Strategy & Planning
    Cash App Aug 2023 - Present
    New York, Ny, Us
    Develop strategic plans and programs to land proactive and reactive corporate communications; provide strategic counsel and serve as trusted advisor to the COO and C-suite on priorities: platform reliability, enhanced risk compliance, financial partnerships redundancies, change management, change management, and bitcoin. Embed horizontally across Block's business units, leveraging technical product and compliance expertise to craft executive thought leadership and anticipate reactive messaging that mitigates against erroneous, false, and misleading claims regularly poised at fintech platforms. Illustrative examples include: scam complaints, financial crimes, CSE, fraudulent accounts, and fancied inequitable BNPL offerings.Enable Product Ops to meet the Product discipline's organizational scale (now spanning Square and Cash App) and complexity via insights-informed GTM guidance for strategic launches, bespoke positioning and framing narrative support, live product demo programming, and more. Highlights include the launches for Savings Yield, Bitcoin Conversions, Glitter Card, Spending Insights, Commerce, and IDV.Spearhead alignment across Cash, Square, and Block's emerging initiatives' Product Ops, Product Design Ops, Engineering Ops, and Product Marketing / Integrated Marketing Ops team to boost awareness and drive adoption of Cash App and Square's solutions, supporting business growth for P2P users, B2B customers, and underbanked communities.Advise XFN leads in Counsel, Compliance, Trust, Product, and more to proactively elevate product and community stories demonstrating Cash App's longstanding commitment to keeping its platform and the people that use its services safe and secure. Synthesize Leadership's visions across Square and Cash into a cohesive narrative via creative strategies (i.e. All Hands, async live Explainers, centralized knowledge hubs, consistent leadership messaging) to enable disparate business functions to execute against shared OKRS.
  • Google
    Brand And Product Marketing Manager Ii | Consumer Apps Marketing | Policy & Civics Outreach | L6
    Google May 2022 - Aug 2023
    Mountain View, Ca, Us
    I led the strategy and execution of Google's Policy and Brand's marketing campaigns, focusing on influencing policymakers and their constituents. Developed compelling, data-informed briefs that defined the required spend and channel mix to drive growth goals and established a measurement framework to monitor performance. Oversaw campaigns created ahead of upcoming legislation that potentially challenged our business model, such as the now defeated proposals to Section 230. I designed these campaigns and their GTM plans leading up to and through the U.S. midterm elections—demonstrating my prowess and expertise regarding the breadth of channel mix needed to successfully meet our policy and brand goals. Where applicable, I introduced new levers to continue driving (or delaying) sentiment changes.More specifically, I launched campaigns demonstrating the positive benefits of Google's A.I. and machine learning initiatives and mitigating the negative public perception of disruptive emerging technologies. The latter included automated content moderation and the proactive monitoring of our platform to prevent bad actors from using Google Pay to conduct illicit activity—both of which required staying up to date on technology's regulatory headwinds: privacy, freedom of speech, e-commerce, automation, competition, etc.Helped advance Google’s Policy priorities via consistent outreach to elected officials and engaging influential third-parties to build our roster of advocates.Owned all digital demand generation channels, including SEM, paid social, webinars, paid sponsorships, SEO, and integrated campaigns for policy marketing.Ensured consistent and up-to-date messaging for Google’s Environmental, Social, and Governance (ESG) goals. Partnered with internal creative and managed external creative and PR agencies to build breakthrough, audience-specific creative and language that changed perceptions.Managed a team of associate-level brand and product marketers.
  • Google
    Product Marketing Manager Ii | Ads & Commerce Marketing | A.I-Powered Solutions
    Google Feb 2019 - Jul 2023
    Mountain View, Ca, Us
    Served as the GTM expert for Google Ads & Commerce Product Marketing, working cross-functionally across Product, Enablement, Sales, Distribution, and Account Management.Led B2B product positioning and messaging for the launches of Google's latest advertising solutions and products. Specifically, owned the GTM strategies and plans for AI-powered solutions such as smart bidding, enhanced conversions, responsive search ads, and more.Identified top product features and leveraged customer insights to build video "explainers" and best practice recommendations (for AI-powered ad solutions) that would improve customers' advertising performance or result in product adoption. Scaled these efforts by working with regional PMMs, Growth, and Sales to drive adoption and distribution of these recommendations and strategies. Key wins:- 1 Was lead PMM for a digital-first campaign championing broad match, Smart Bidding, and responsive search ads to help clients discover incremental customer conversion opportunities (campaign results: brand awareness lifted by 30% YOY, product adoption lifted by 24% YOY).-2) Persuaded a high-value client to adopt Customer Match, to reach and re-engage their customers automatically. Results: the client saw a 42% increase in their conversion rate and a 22% lower cost-per-acquisition within six months of product adoption.Project managed Google Marketing Live, Google’s premier ads innovation tentpole event. Annually, it reached 5K+ live attendees, 500K+ viewers, and 30K+ beta sign-ups, drove product adoption, increased brand lift for priority metrics, and generated $700M in actioned revenue—increasing 7% YOY (for the three years I was the PMO).Used data analytics to identify KPIs and create testing plans that drove continuous improvements.Stayed current on the latest privacy and data protection laws, including the GDPR, CCPA/CPRA, etc, to ensure external-facing products and tests were compliant with the latest digital advertising standards.
  • Meta
    Executive Communications & Product Marketing Manager Ii | Global Communications & Public Policy
    Meta Nov 2016 - Jul 2018
    Menlo Park, Ca, Us
    Ideated, wrote and executed CEO’s Facebook and Instagram posts and live video broadcasts whilemanaging social editorial calendar—amassing 123M followers across platforms.Prepared CEO Mark Zuckerberg for media interviews and public speaking engagements; managed reactive press inquiries as necessary and served as a company spokesperson.Established a deep understanding of Facebook’s internal community and culture and told stories that translated those concepts to internal and external audiences, building trust with internal constituents and important external press.Excelled and was promoted during several high-profile crisis responses, discreetly managed sensitiveinformation, provided counsel to senior leadership, aided in CEO response and corporate messaging for2016 election, Russian ads interference, Cambridge Analytica, and U.S. Congressional Testimony.Product and Content Marketing: Developed go-to-market strategies for Instagram Stories, Facebook Live, Facebook Safety Check, Facebook’s Political Ads Transparency Tool, and Facebook’s False News Fact Checking Tool—driving 2M+ app downloads, 250+ press stories, and 3.5M+ impressions.Contributed to overall Facebook reputation management among press, policymakers, clients, and users together with the Partnerships, Policy, and Trust & Safety teams; led an always-on drumbeat of thought leadership and educational content promoted across social, digital, and internal forums to drive favorability. Designed, built, and rolled out creative employee communications programs that increased awareness, understanding, and engagement, and fostered a deep emotional connection across a broad audience base.Ran weekly internal Q&A between employees and leadership, prepping the latter with talking points, compassionate messaging, readily accessible case studies, and conducted employee follow up as needed.Launched and ran Facebook’s Twitter account, amassing 14M followers; rose engagement by 300%.
  • Facebook
    Executive Communications Manager | Global Communications And Public Policy | Office Of The Ceo
    Facebook Oct 2015 - Jul 2018
  • Dropbox
    Chief Of Staff To The General Counsel | Trust, Safety And Legal
    Dropbox Jul 2014 - Oct 2015
    San Francisco, California, Us
    Reported to the General Counsel as Chief of Staff, project managing team priorities across Business,Litigation and Security teams. Ran quarterly budgeting, establishing OKRs and measuring KPIs.Elevated the voice of the General Counsel on specific topics aligned with Dropbox’s strategy and outcomes, value, and innovation; also penned his weekly internal newsletter outlining potential upcoming legal risks.Served as point of contact for law enforcement requests. Designed and codified processes for lawenforcement engagement, ensuring due diligence in protecting users’ privacy before legal compliance.Established and scaled processes for the review, escalation, triaging and as-appropriate removal ofsensitive content such as terrorism, violence, child exploitation, spam, revenge porn and more.Developed and executed global team All-Hands, Town Halls and other events – including presentation development, managing materials, logistics, and coordination with speakers.
  • Credit Suisse
    Investment Banking Analyst
    Credit Suisse Jun 2012 - Aug 2013
    Zurich, Ch
    Prepared client presentation materials; conducted client and market analysis in the context of prospective engagements; performed comparable analysis, DCFs, valuation, and created financial forecasts.

Keith Washington Education Details

  • Yale University
    Yale University
    History

Frequently Asked Questions about Keith Washington

What company does Keith Washington work for?

Keith Washington works for Amazon

What is Keith Washington's role at the current company?

Keith Washington's current role is CEO and Executive Communications Manager — Amazon Web Services.

What is Keith Washington's email address?

Keith Washington's email address is kj****@****gle.com

What schools did Keith Washington attend?

Keith Washington attended Yale University.

Who are Keith Washington's colleagues?

Keith Washington's colleagues are Katie Nosan, Charlotte Carite, Sakshi Kakkar, Shree Lakshmi, Francesca Cioffi, Suparna Ahmed, Shirajuddin Ansari.

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