As the Chief Sales Officer at XGENIA.ai, I lead the charge in revolutionizing the iGaming industry. At the forefront of our development in versatile and modular AIs for online casinos, I drive the delivery of comprehensive solutions via a streamlined API.Our groundbreaking AIs at XGENIA.ai redefine online casino and sports betting platforms, introducing a new era of immersive, personalized games tailored to individual players. I'm passionate about enhancing player profitability through behavior-driven, self-optimized game delivery.XGENIA's mission, under my guidance, goes beyond mere innovation. We are committed to simplifying and maximizing the profitability of iGaming platforms while upholding ethical standards. Transparency and fairness are integral to our approach, as we actively contribute to addressing the issue of compulsive gambling. Join us on this transformative journey in the iGaming landscape.

As the Head of Online Advertising Sales at timesofmalta.com, Malta's leading news media platform, I have been pivotal in driving our online advertising success. Since February 2019, I have led a team of seven sales professionals, dedicated to delivering exceptional client results.Key Achievements:Leadership and Team Management: Managed and mentored a team of seven, fostering a collaborative, high-performance culture. Maintained team morale and productivity, even during challenging times.Revenue Growth: Achieved seven-figure annual sales, with a consistent 5% year-over-year growth in advertising revenue, despite the pandemic. This growth highlights our innovative strategies and market understanding.Market Position: Strengthened timesofmalta.com's standing as Malta's largest and most trusted news media platform, attracting over 1 million monthly users. This robust audience has been crucial for securing and retaining top-tier advertisers.Strategic Initiatives: Developed and executed strategic advertising campaigns that aligned with client goals and maximized ROI. Utilized data analytics and audience insights for targeted, effective advertising solutions.Client Relationships: Built and maintained strong client relationships, ensuring high satisfaction and repeat business. Focused on understanding client needs and delivering tailored solutions.Innovation and Adaptability: Introduced innovative advertising formats and solutions, staying ahead of industry trends and evolving client expectations. Our ability to quickly adapt, especially during the pandemic, has distinguished us from competitors.My strategic vision, effective team management, and commitment to client success have cemented timesofmalta.com’s reputation as a leader in online advertising in Malta. I am proud of our achievements and look forward to driving further growth and innovation in this dynamic field.

As Affiliate Team Leader I was responsible for the complete operation of the affiliate department, affiliate managers and account managers. With a focus on Data Driven Decisions, and Dashboard based optimisations, I was responsible for the P&L of the affiliate department, growth strategy and setting targets. I implemented a culture of month on month growth through current partner optimisation and set new business is a keystone to my approach, with highly achievable targets that both motivated and rewarded the team, whilst building a tight bond and synergy within the department and other departments. We attended most of the European Affiliate Conferences, with a special focus on Berlin Affiliate Conference and SIGMA where we hosted booths, which were some of the most lively and visited areas of the events.

As a Founder and Chief Marketing Officer, my role at the company was to build the foundations based on already existing partners and sourcing of new ones. Within the first year, the Marketing department had acquired long term contracts with some of the largest companies in Malta, which gave rise to the ability to grow the team as well as the product offering. Within two years, ROCKSTEADY had become a major player in the Digital Services sector, securing contracts in varied fields as iGaming, Tourism, Financial Services and Legal Firms. In 2017 the company had also branched out into adding a recruitment agency to it, generating the impetus needed to source out talent for clients based on the requirements of both projects handled by the company itself, as well as other needs by the client. At this point of strength, I sold most of my equity back to my partners to focus on other projects.

AX Holdings is one of Malta’s leading private companies giving a major and direct contribution to the national economy. Through years of hard work and setting goals, the company has reached levels that are constantly breaking new ground allowing it to build a solid reputation.With over 40 years of constant developments that have taken place in various sectors of the Maltese economy, AX Holdings has undoubtedly a vast history that makes it a success story. From developments in Construction to Hospitality achievements, the Group has grown and expanded in a large number of fields.AX Hotels has been a leader in the hospitality industry in Malta for the past 35 years and today, its Hotel Operations are run by a dedicated professional Hotel Management Company.As one of the largest chain of hotels on the island, having 7 different hotel products specialising in the 4 and 5-star segment, as well as an array of restaurants, bars and other facilities, one would naturally ask – But who are you exactly? The best way you could always describe us is – Behind this great brand are a bunch of ordinary people who love to do things in an extraordinary way.As Group ECommerce Executive I was tasked with the general running of all of AX Holding's online portfolio with a direct focus on generating leads and sales. Whether it was direct bookings for the Hotels, reservations at the restaurants and bars, booking a Taxi, setting up a meeting to discuss an Event or having a show round at the retirement village, my goals were to increase each product's visibility and ultimately it's conversion rate.

As co-founder, the company focused on Poker Affiliation I was tasked with the overall growth strategy of a pool of nearly 50 websites. Within a year of operation, the team reporting to me comprised of 3 account managers, reaching its peak in 2013 of 8 employees. After April 2011, where the American Poker Market shut down, the company repositioned itself to focus on the casino and sports betting market in the EU. In July 2014 I finalised the negotiations for the sale of all assets and ownership of the company assets were transferred in August 2014. The new owner assimilated all employed and contracted staff into its operation and absorbed or dissolved the majority of the assets.

RE/MAX Malta Real Estate Agency, founded in 2004 is the first Maltese real estate franchise to be established in Malta and Gozo. Our overall goal is not only to be a leader in our market but it is to continue to set the pace in the real estate industry by not only introducing innovative ways of buying and selling real estate in Malta but also by providing to our sales and letting associates ground-breaking tools and education so to empower them to thrive in their own real estate careers and provide an unsurpassed real estate service to the general public. We Recruit, retain and build careers for ambitious individuals that are customer oriented.Having spent three and half years working as a property consultant whilst also building up my affiliate company, I learnt the foundations of Time Management, Negotiating and Closing, as well as a vast array of interpersonal skills that have helped me build my career.

Bachelor of Communications and Computer Information Systems

Thought General Music Theory and Appreciation to Kindergarten through Grade 8