Responsible for the centralized marketing tech stack of a complex, global marketing organization. Served as the critical link between marketing teams (digital and traditional), IT and sales organizations. Delivered new and enhanced capabilities, including marketing automation, KPI tracking and data integrations.• Leveraged technology and marketing expertise to drive performance improvements and grow cross-channel digital marketing practice (account-based marketing, display, social, SEM, etc.).• Developed vision for using technology and data to support digital marketing objectives, proactively identifying new projects, and managing the marketing technology prioritization.• Responsible for managing the technical aspects and operations of key email marketing, CRM and marketing automation systems for platform user engagement and retention.• Built targeted audience segments based on digital behavioral data and CRM attributes.

Responsible for overseeing the development and implementation of marketing program to grow the organization’s services division. Managed marketing services team responsible for marketing communications, lead generation and digital marketing.• Planned and executed integrated, strategic marketing plan, targeting key stakeholders.• Implemented marketing plan and budget, covering various internal and external marketing initiatives. Developed reporting structure to measure effectiveness.• Participated in the development of marketing strategies and played a significant role in the creative process for campaign development and execution.• Responsible for strategy, content developments and branding for services pages within corporate website.• Internal liaison to marketing product managers to identify marketing needs, develop strategies, implement and ensure follow-up.• Assisted in the development of event strategies and execution including planning, budgeting and relationships with vendors.

Responsible for the development and implementation of outbound marketing strategies and marketing plans to support inContact's revenue growth. Additionally, responsible for management of the Uptivity brand. Responsible for writing and managing marketing plans, crafting value propositions, key messaging and other strategies to help grow inContact's cloud software solutions.• Created marketing strategies and demand generation plans to support continued rapid revenue growth.• Developed key messages and delivered on marketing campaigns, programs, events and other tactics.• Worked with various internal teams and agency partners on execution of multiple programs and deliverables.• Provided general channel & sales support for sales plans.

Assembled and lead a talented B2B marketing team that supported a rapidly growing high-tech organization. Over time, transitioned marketing from a cost center to a revenue center by moving from a Lead Generation model to Demand Generation, and then to the early stages of Revenue Marketing.• Measured and demonstrated marketing’s contribution to revenue through the use of clear funnel definitions (developed in conjunction with sales leadership), multi-touch attribution and closed-loop reporting.• Managed annual marketing budget of $1.8 million. • Lead successful rebrand of the company, positioning the organization for continue growth by removing perceived limitations while maintaining relationships with existing partners, customers and prospects.

Responsible for the creation, production, tracking and on-going management of marketing initiatives in support of corporate sales and revenue goals. Marketing initiatives include activities such as: channel partner campaigns/promotions, direct marketing campaigns, sales support (collateral, proposals, etc.), website development, media relations, event coordination, advertising, and customer communications.

Established and maintained client relationships through the design and execution of marketing campaigns, including e-mail, advertising (online, print and radio), direct mail, and telemarketing initiatives. Designed and developed all marketing collateral. Served as liaison for partners/vendors. Maintained a company-wide Customer Relationship Management (CRM).

Responsible for analyzing market needs, developing education programs to meet those needs, and ensuring the quality of the services provided to technically savvy clients. Developed and facilitated relationships with channel partners to facilitate high-end technical training.

Oversaw operations of successful information technology training practice, including program development, course scheduling, and ensuring compliance with various regulatory bodies. Facilitated the delivery of up to 28 classes each month; identified needs and styles, and excelled in fostering an environment conducive to the achievement of individual and group learning objectives.

• Established and maintained client relationships through the design and execution of marketing campaigns, including e-mail, advertising (online, print and radio), direct mail, and telemarketing initiatives, as well as a customer satisfaction component.• Researched and tracked market trends and conditions, and developed marketing campaigns to remain at forefront of industry.• Developed and updated all marketing collateral (brochures, catalogs, newsletters, etc.) based on input of key staff members. Coordinated the production of materials with outside printers and vendors as needed.• Served as liaison for partners/vendors, ensuring marketing programs were in synch with new partner products and initiatives.• Maintained a company-wide Customer Relationship Management (CRM) tool, and ensured personalized and targeted communication with current and prospective clients.