Keith Laidlaw Email & Phone Number

Napa, California, United States

- Lead front-end web development efforts across TFE's portfolio of brands, overseeing the development, deployment, maintenance, and optimization of 40-50 separate marketing and ecommerce websites - Build WordPress themes for new brand launches and create reusable plugins and functionality to be replicated across sites- Set up internal development department processes from scratch, implementing task and code management policies to ensure clean code and clear communication- Work cross-functionally with internal marketing and ecommerce teams to achieve individual brand objectives

Sebastopol, Ca

Blog redevelopment- built Wordpress multisite blogs and theme from scratch for Radar and Content sites- created cross-site author taxonomy, podcast integration, and custom topic pagesAccessibility overhaul- audited and updated oreilly.com marketing site to meet W3C WCAG accessibility standards- particular focus on form usability and implementing full keyboard/screen reader supportMarketing site- produced landing pages using HTML/CSS/JavaScript in legacy MySQL/Perl-based CMS- integrated Salesforce and Marketo lead capture forms

- Impact analyst working with Bill & Melinda Gates Foundation media grantees (contract position).

- Product manager for Channel X, an online video marketplace for public broadcasters, leading development of new features from wireframes through testing (contract position).

San Francisco Bay Area

Web producer in charge of content and strategy for online news; development and editorial lead on multiple projects:News.LinkTV.org – website redesign (launched in beta March 2014)- Moved site to WordPress-based CMS and created new content-stream architecture.- Increased visits by 34% in month one, visits from social sources 350% by month three.- Cut development costs in half following move away from proprietary CMS and mobile-first responsive design, which removed need for expensive mobile apps.- Increased newsletter signups threefold by adding 90-second delay to popup request.LinkTV World News – iPad app (launched October 2012)- Created “in depth” section, later the central concept behind website redesign.- Reached number one in App Store “news” category on week of release.- Generated thin spinoff apps for iOS and Android.News.LinkTV.org – semantic video website (launched June 2011)- Adapted proprietary video platform to handle embedded YouTube content.- Created automatically updating topic pages populated by DBpedia and Freebase.- Doubled month one traffic by month six, and again over the next year.ViewChange.org – semantic video website (launched May 2010)- Hired as launch editor for Bill & Melinda Gates Foundation-funded project.- Led effort to apply semantic analysis to video transcripts; helped transform process from innovative concept into working feature.

San Francisco Bay Area

- Copyeditor, news blogger, and email newsletter manager.- Presented two YouTube videos with combined 4.9 million views.

San Francisco Bay Area

- Regular music and culture columnist for KQED’s Arts website (www.kqed.org/arts).- Writer and researcher for “You Decide” political discussion project (www.kqed.org/youdecide).

London, United Kingdom

- Associate editor, commissioned front section of Sunday magazine.- Took over as magazine editor for special project issues.

London, United Kingdom

- Copyeditor and writer for leading the UK's leading music magazine and news website.

London, United Kingdom

- Feature writer, copyeditor, editor of gadgets review section.- Launch editor of magazine’s first website to feature original content.