Mentoring startups in the three accelerator and incubator programs for Berkeley Skydeck

Lead the Marketing practice for Rebel GTM. Focused on product marketing, messaging, positioning, personas, use cases, content strategy, analyst relations, and press relations. Rebel was founded to deliver top-tier go-to-market services and personnel resourcing to B2B technology companies. Our team of top-tier CROs and CMOs advise executive teams about all aspects of product-lead growth, marketing, sales and customer success. We also provide turnkey operational staff, such as product marketers and sales operations staff, to get your new GTM initiatives underway as soon as possible. While we get your organization set up, our team of recruiters help you find the right full-time people to place at the company.Select clients: Clint, LearnIt, pageBody, and ParkourSC

I was asked to join the National Small Business Administration Leadership Council to assist in promoting the interest of small businesses to the policymakers in Washington D.C. I'm also a member of the Small Business Technology Council (SBTC), a Council of the National Small Business Association (NSBA). SBTC members are a diverse group of technology companies fighting for an economic environment promoting high-technology businesses.As a teenager, I worked with my father in his small arts and crafts store. I then worked at Epicor's retail management software business, which caters to SMB retail companies. Next, I worked with many tech startups before starting our own partnership, RebelGTM, with colleagues. I love small businesses. They are the lifeblood and growth engine of our economy, but more importantly, they are "the dream engine" for millions of people who want to create a better life for their families and their employees' families. So, I'm proud to do my little part in helping our fantastic small businesses.

I am a board member and Chair of our Friends of Scouting fundraising committee that raises over half a million dollars to support our local BSA council, which serves over 13,000 youth in our communities and is growing.

Startupmarketingconsulting.comFull stack marketing consultant specializing in Seed to Series B startups. 15+ years in marketing strategy, product marketing, growth marketing, content marketing, and demand gen. Ran two startup marketing departments and started four product marketing departments from scratch. I believe each startup is different, so I don't come in with a set program but will determine and implement the right marketing toolsets and processes for the company, market, industry, use case and personas.Clients:- ParkourSC (SaaS Supply Chain)

- Responsible for financial management and direction of small private investment organization- Provide organizational strategy and investment review- Research small investments for the organization

Started the GTM motion and product marketing discipline that influenced over $2.3M in ARR in the past 1.5 years. Created a majority of the product, case studies, and thought leadership presentations for the company, which help lead to double-digit increases in organic search results. Develop market TAM analysis, segmentation and messaging to create more directed marketing campaigns for use cases. Helped lead analyst relations and worked with our PR firm to get the right thought leadership out to the market and build our brand.

Lead the foundational work to create the product marketing function from the ground up for a Series A startup reporting to the CEO. Segment the platform into products and create the messaging and positioning for the platform and products. Develop market and competitive analysis with my team to drive the right message to the right personas. Create and implement an ABM nurture and lead scoring process to drive 3X the MQLs within 2 months.• Develop ABM email and social marketing campaign to drive 3X MQLs within two months• Create all product marketing assets from lead gen to sale enablement• Develop messaging and positioning for three vertical markets and C level personas• Mentor an amazing team of five marketing professionals

Directing the efforts of an amazing team of marketing and product marketing professionals to tell the story of Yapstone. Promoting our complete global payments solutions for platforms and marketplaces. Defining our value proposition, position and messaging for our products and solutions. Driving demand by telling an omnichannel story about how we add value, build trust and innovate with companies to build amazing platforms and marketplaces that are powering commerce around the world.Initial Product Marketing hire tasked to build up product marketing and take over marketing for the company as it pivots from serving one major client to prospecting for multiple clients in different verticals. Created a product marketing discipline for product releases, including go to market plans, buyers journeys, product sheets, sales training, and customer rollout plans. Initiated lead generation activities and implemented Marketo to better nurture new leads while creating new assets (videos, infographics, blogs, presentations) for thought leadership and product introduction. Within 6 months, creating brand recognition in the marketplace and platform economy which led to more inquiries and inbound leads.

Responsible for SaaS, forecasting, financial, mobile and 3rd party integration solutions in retail. In total, this represents over $40M+ in annual revenues for our retail business. Led pricing strategy for the product lines and developed various pricing per customer segment• Develop marketing collateral, including customer presentations for Inventory Planner, which provides predictive inventory planning and analysis for retail operations.• Pharmacy Market Manager who developed the go to market plan and grew this vertical from $40K to $3M in annual recurring revenues. Champion new product enhancements, develop differentiated messaging, and create more detailed training for the sales teams in addition to scenario development. • Create the go to market plan for seven mobile retail products that provide point of sale, bankcard payment, inventory management, analytics and price lookup capabilities. • Develop ROI models for SaaS in the SMB retail space.• Lead cross-functional team involving Product Management, Development, Professional Services and Support to develop a low cost SaaS solution for the retail marketplace.• Work with customers, PR, Sales and Marketing teams to create success stories that showcase the value of our SaaS and cloud services.• Develop MRDs and business cases, including financial models for new products and cloud services, and present to Product Management, Development and Executive Management.

Acting Director for an $8M vertical, including direct responsibility for P/L, go to market plans, marketing message and positioning, new product development, and product vision.• Developed strategic business plan for vertical, including TAM and profit/loss analysis, financial modeling, market analysis, competitor analysis, and go to market plan.• Led market research and marketing plan development and implementation including developing MRDs, PRDs, value pricing, sales tools, tactical push/pull sale promotions, and technical articles.• Marketed 510K certified medical temperature sensing product to clinical and medical research firms.• Managed Asia sales distribution channel and industrial OEM business development.• Performed strategic account management of multi-million dollar accounts.

Responsible for qualification, sales, and joint marketing efforts of semiconductor materials with leading semiconductor original equipment manufacturers (OEMs). Negotiated licensing and joint development agreements, and managed inter-company new product and process development.· Developed OEM relationships and achieved material qualifications that directly led to $11 million in sales annually.· Led the OEM joint development team efforts on novel materials and processes that led to over $3 million in sales to INTEL, IBM, and SMIC. · Performed opportunity analysis of the atomic layer deposition (ALD) market, including customer and OEM needs, for ALD materials to determine entrance strategy to ALD market.· Negotiated license agreement with a major OEM that led to sales of $3 million annually.· Researched and analyzed the Al, Ti, Cu and Ta sputtering target market for the division's strategic plan and provided analysis of market share to determine areas of growth.

Responsible for global technical services to major semiconductor accounts in Europe, Singapore, Taiwan, and the U.S. Managed the technical aspects of customer accounts and provided in-person pre-sales technical support to a worldwide customer base. Personally handled the most difficult customer issues.· Increased company’s quality rating at Chartered Semiconductor by providing faster response and completing joint issue resolution projects.· Performed technical and financial market analysis of the $60 million dielectric product line to determine the most profitable products and moved customers from end of life products to new higher margin products.· Reduced technical service headcount by 50% by creating web based technical support, "how to" guides, technical presentations, and FAQs for all spin-on dielectric product lines· Create web based technical support, "how to" guides, technical presentations, and FAQs for all Honeywell spin-on dielectric product lines.

Forecasted and managed P&L of a spin-on dielectric product line with revenues of $60 million annually. Led and executed an international new product launch. Conducted competitor analysis and product lifetime analysis of dielectrics product line to determine new growth areas for the product line.· Created and presented cost of ownership models of company’s products versus competitor products to maintain 90% market share in Taiwan and increased dielectric material sales by 20% in China.· Developed marketing and sales collateral and provided sales training for 10 different product lines to reduce technical service related business travel by 50%.· Conduct competitor analysis and product lifetime analysis of dielectrics product line.· Create and implement tactical plans to up sell to the current customer base for the dielectrics product line.· Develop marketing and sales collateral and provide sales training for 10 different products.

Led a six-person R&D team in the process development, scale-up, and commercialization of a new low k product with forecast sales of $4 million annually. Developed and presented pre-sales technical presentations to customers on new product features.· Developed go-to-market business plan for the $4 million low k product.· Reduced product manufacturing costs and time by 30%.· Streamlined experimentation with Six Sigma tools to reduce experimentation time by 50%.· Provided Six-Sigma consultation on Customer Relationship Management implementation.