Keith Lam Email & Phone Number

Pleasanton, CA, US

Berkeley, CA, US

Mentoring startups in the three accelerator and incubator programs for Berkeley Skydeck

Silicon Valley, US

Lead the Marketing practice for Rebel GTM. Focused on product marketing, messaging, positioning, personas, use cases, content strategy, analyst relations, and press relations. Rebel was founded to deliver top-tier go-to-market services and personnel resourcing to B2B technology companies. Our team of top-tier CROs and CMOs advise executive teams about all.

Washington, DC, US

I was asked to join the National Small Business Administration Leadership Council to assist in promoting the interest of small businesses to the policymakers in Washington D.C. I'm also a member of the Small Business Technology Council (SBTC), a Council of the National Small Business Association (NSBA). SBTC members are a diverse group of technology.

I am a board member and Chair of our Friends of Scouting fundraising committee that raises over half a million dollars to support our local BSA council, which serves over 13,000 youth in our communities and is growing.

Startupmarketingconsulting.comFull stack marketing consultant specializing in Seed to Series B startups. 15+ years in marketing strategy, product marketing, growth marketing, content marketing, and demand gen. Ran two startup marketing departments and started four product marketing departments from scratch. I believe each startup is different, so I don't.

- Responsible for financial management and direction of small private investment organization- Provide organizational strategy and investment review- Research small investments for the organization

San Francisco, California, US

Started the GTM motion and product marketing discipline that influenced over $2.3M in ARR in the past 1.5 years. Created a majority of the product, case studies, and thought leadership presentations for the company, which help lead to double-digit increases in organic search results. Develop market TAM analysis, segmentation and messaging to create more.

San Francisco, California, US

San Ramon, California, US

• Lead the foundational work to create the product marketing function from the ground up for a Series A startup reporting to the CEO. Segment the platform into products and create the messaging and positioning for the.
• Develop ABM email and social marketing campaign to drive 3X MQLs within two months
• Create all product marketing assets from lead gen to sale enablement
• Develop messaging and positioning for three vertical markets and C level personas
• Mentor an amazing team of five marketing professionals

Walnut Creek, California, US

Directing the efforts of an amazing team of marketing and product marketing professionals to tell the story of Yapstone. Promoting our complete global payments solutions for platforms and marketplaces. Defining our value proposition, position and messaging for our products and solutions. Driving demand by telling an omnichannel story about how we add.

Austin, TX, US

• Responsible for SaaS, forecasting, financial, mobile and 3rd party integration solutions in retail. In total, this represents over $40M+ in annual revenues for our retail business. Led pricing strategy for the product.
• Develop marketing collateral, including customer presentations for Inventory Planner, which provides predictive inventory planning and analysis for retail operations.
• Pharmacy Market Manager who developed the go to market plan and grew this vertical from $40K to $3M in annual recurring revenues. Champion new product enhancements, develop differentiated messaging, and create more.
• Create the go to market plan for seven mobile retail products that provide point of sale, bankcard payment, inventory management, analytics and price lookup capabilities.
• Develop ROI models for SaaS in the SMB retail space.
• Lead cross-functional team involving Product Management, Development, Professional Services and Support to develop a low cost SaaS solution for the retail marketplace.

Milpitas, CA, US

• Acting Director for an $8M vertical, including direct responsibility for P/L, go to market plans, marketing message and positioning, new product development, and product vision.
• Developed strategic business plan for vertical, including TAM and profit/loss analysis, financial modeling, market analysis, competitor analysis, and go to market plan.
• Led market research and marketing plan development and implementation including developing MRDs, PRDs, value pricing, sales tools, tactical push/pull sale promotions, and technical articles.
• Marketed 510K certified medical temperature sensing product to clinical and medical research firms.
• Managed Asia sales distribution channel and industrial OEM business development.
• Performed strategic account management of multi-million dollar accounts.

Charlotte, North Carolina, US

Responsible for qualification, sales, and joint marketing efforts of semiconductor materials with leading semiconductor original equipment manufacturers (OEMs). Negotiated licensing and joint development agreements, and managed inter-company new product and process development.· Developed OEM relationships and achieved material qualifications that directly.

Charlotte, North Carolina, US

Responsible for global technical services to major semiconductor accounts in Europe, Singapore, Taiwan, and the U.S. Managed the technical aspects of customer accounts and provided in-person pre-sales technical support to a worldwide customer base. Personally handled the most difficult customer issues.· Increased company’s quality rating at Chartered.

Charlotte, North Carolina, US

Forecasted and managed P&L of a spin-on dielectric product line with revenues of $60 million annually. Led and executed an international new product launch. Conducted competitor analysis and product lifetime analysis of dielectrics product line to determine new growth areas for the product line.· Created and presented cost of ownership models of company’s.

Charlotte, North Carolina, US

Led a six-person R&D team in the process development, scale-up, and commercialization of a new low k product with forecast sales of $4 million annually. Developed and presented pre-sales technical presentations to customers on new product features.· Developed go-to-market business plan for the $4 million low k product.· Reduced product manufacturing costs.

B.S., Chemical Engineering

Mba, Marketing And Finance