► Promoted due to effectively negotiating a new seven-year licensing agreement securing continued revenue for the division and significant exposure for the adidas brand► Leading the Global NHL Licensed business that generated approximately 20% in revenue growth annually with significant bottom line contribution to the company► Contributing innovative business partnership and other ideas as a member of the Sports Licensed Senior Team strengthening the overall divisional strategic business plan► Successfully negotiated the license for the 2016 World Cup of Hockey Event that generated significant revenue and spring boarded the adidas brand launch into the hockey industry► Established strong business relationships with the NHL and NHLPA head offices allowing for optimized product rights and sponsorship agreements► Preparing and managing a seven digit marketing budget driving retail, event an PR initiatives

► Developed the NHL Licensed Go to Market strategy resulting in commercial growth from approximately $45M to $90M in global sales over a five-year period► Secured Sponsorship agreements for the NHL Outdoor Games like the Winter Classic elevating them to industry leading marketing events, generating as high as $10M per game.► Contributed to strong business relationships with the NHL, NHLPA by driving product and marketing initiatives that aligned with league and company strategies►Effectively led a team of direct reports team in order to achieve professional and personal goals

► Recruited to develop the seasonal NHL and MLB Licensed Go to Market strategy with combined North American sales of approximately $50M ► Directed the launch of the innovative RBK Edge NHL Uniforms for professional athletes resulting in approximately a 30% increase in retail jersey sales►Managed strong business relations with the NHL, NHLPA (National Hockey League Players Association) and MLB optimizing partnership opportunities►NHL and MLB divisional head for all marketing communication (trade shows, retail, events and sales meetings) by managing $2.5M marketing budget

►Launched the RBK equipment brand to the hockey industry achieving sales of approximately $100M within a two-year timeframe►Developed and executed multiple brand (CCM*, KOHO*, and JOFA*) product marketing plans for Uniform and Protective Equipment categories►Managed direct reports that included three Product Managers, one Developer, and an Assistant Product Manager

►Contributed to the CCM Skate Category Developed the five-year multiple brand (CCM*, KOHO*, and JOFA*product marketing plans for skate and helmet categories.►Continued to lead CCM to be the #1 retail skate brand while maintaining its #1 position in the helmet category►Utilized market research in order to create the product concept briefing for development teams►Created the product marketing support, launch, and merchandising programs

► Promoted to develop and manage the product development project plans for the Business Unit of Skates► Led CCM to be the #1 retail market share brand in the industry► Managed the product concept, development, pricing for multiple brands (CCM®, KOHO®, and JOFA*) of Ice and Roller Hockey Skates► Managed a direct report group that included one Product Manager, one Developer, and one Designer

► Recruited to assist Business Unit Manger with the development and management of the product development and marketing plan for the Business Unit of Skates► Managed and executed product concepts, development, production, and marketing of multiple brands (CCM®, KOHO®, and HEATON®) Ice and Roller Hockey Skates► Managed a direct report group that included one Product Manager, and one Designer

► Executed the Rollerblade® brand Canadian marketing plans. Created advertising and promotional budget, a demo van program, special events, consumer/retail/corporate cross promotions, merchandising► Supervised Marketing Assistant and Four Technical Representatives