Keith Leblanc Email & Phone Number

Boston, Ma, Us

Rancho Cucamonga, California, Us

Rancho Cucamonga, California, Us

Leadership role for a $100M category with 150+ SKUs across multiple product lines (Owned-brand & Dawn, Mr. Clean, Clorox licensed brands). Product roadmap definition and strategic planning; innovation and development, Syndicated Research (IRI, Nielsen), category marketing and strategy, SKU rationalization, assortment management, packaging & pricing.

Spencer, Massachusetts, Us

Recruited to consolidate global marketing functions and dissolve business unit silos to harmonize branding and improve profitability across a $220M portfolio of graphic products. Managed an 18-member team of product marketers, business development staff, creative staff, and regulatory specialists.

Townsend, Ma, Us

Promoted to leadership role with the largest US manufacturer of plastic household products. - managing brand consistency, business planning, and market insights. Increased revenue by $158M over 5 years with the creation of the Category Management and Line Review strategies for national and regional retailers; identified white space opportunities, merchandising clarification and disruptive pricing strategies, and SKU performance improvements.

Townsend, Ma, Us

Subject matter expert; interpreting market trends, industry data, research, and sales feedback to develop actionable consumer and retailer strategies. Reduced annual defect rates by 5-7%; defined ethnographic research process and test community to document consumer product use for new product development efforts. Improved in-store conversion ranging from 6-9% per event; generated product and innovative merchandising concepts from targeted consumer intercept research, retailer testing, and competitive intelligence.

Townsend, Ma, Us

Delivered improved margin, top line and promotional performance. Launched 11 widely distributed items (3-year average) attributed to the innovation process, resulting in a 14% increase in sales.

Worcester, Ma, Us

Marketing lead for the overall strategic and tactical direction of a new marine-based business segment; delivered a range of solutions ranging from US military applications to recreational powerboating markets. Exceeded start-up forecast of $8M with strategic initiatives including Voice of the Customer research; accelerated product introductions and omnichannel product launches.

Cork, Ie

Held Product Management and National Proposal Management roles with $2.3 billion fire protection, security and life-safety company. Achieved $5.6M in revenue in the first 18 months by managing a joint venture with Philips International to develop and launch a high-end healthcare communication product line.