Keith Lusby Email & Phone Number

Incredibly fortunate to have been in on ground floor of reinventing how agencies monetized skill of media planning by launching what are now some of the biggest stand-alone media agencies in the world. Along the way I worked with an All-Star team of creative thinkers using art and science to build and re-build iconic brands. I am currently sitting in the middle of reinventing a seventy year old coffee and donut brand into a marketing tech juggernaut in QSR. At every stop I have worked with some of the industry’s brightest problem solvers on the world’s most recognizable challenger brands. I humbly and proudly submit it has been my personal mission to give more than I took and always leave brands bigger, better and stronger for the road ahead.What keeps me coming back for more is a focus on inventing content and matching that with context for iconic, global brands like Dunkin’, Chipotle, JetBlue, Scotts MiracleGro, Reebok, P&G, Pfizer, AT&T. “Consumers best remember that which they have never seen before,” is a phrase I live and work by. Whether inventing the first crowd sourced run campaign for Reebok in 2007, having fun with passion of a national election with JetBlue in 2012 or reinventing the world’s largest coffee and donut brand…by dropping the name donuts, inventing new ways to engage with consumers is at my core.My greatest strength is curiosity, which I believe is a muscle we are all born with that we need to exercise and challenge ourselves to use all the time. This challenger mentality has been my backbone to grow small agencies to big, create jobs and new roles for people and most importantly has grown brands and business.

Listed skills include Media Planning, Digital Strategy, Communications Planning, Management, and 9 others.

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  Western New England University

  Marketing