Keith Macdonald Email & Phone Number

New York, Ny, Us

Day-to-day client lead for Data & Analytics. I partner with clients by developing strategic solutions that maximize value from their data landscape and analysis capabilities. I build strong teams by fitting talent to task, encouraging everyone's voice and perspective, and coaching individuals' opportunities into strengths. Teams I lead are cross-discipline including Data Engineering, Science, Analytics and Instrumentation. Current client team is 15+ geographically-distributed (global) resources representing 7-figure annual agency revenue.

New York, Ny, Us

Data Science & Analytics team lead for a Fortune 100 financial services client responsible for measuring, analyzing, reporting on and optimizing end-to-end cross-channel performance marketing programs, leveraging full-stack Adobe Marketing Cloud, agency-designed Google Cloud Platform-based Customer Data Platform (CDP) and qualitative research tools. My team is responsible for designing and managing a data strategy, measurement framework, data collection (implementation), reporting and testing/optimization programs, and applying advanced analytics to solve marketing challenges. I drive transformation within the cross-agency client team and act as a trusted client partner, data & analytics strategist and technology translator.

Oakville, On, Ca

Joint program with University of Toronto Mississauga. Guest lecture courses and topics:Online Advertising and Marketing (CCT356H) - Introduction to Digital Analytics: role in digital business, data collection methodologies, terms and basic concepts, campaign measurement and attribution models, data interpretation (started in 2012)eBusiness Technologies (CCT355H) - Overview of the role of business analysis in a digital business, the SDLC, development processes and technologies used by digital business (October 2010, November 2011)Web Culture and Design (CCT260H) - Overview of major Canadian media companies, the effects of media convergence and the role of Business Analyst in the development process (March 2010)

Boston, Massachusetts, Us

Advising functional leadership about audience, data and technology strategy and marketing experience design for a multi-year multi-million-dollar marketing technology (MarTech) implementation and digital business transformation (DBT) project at a Fortune 100 financial services client. Driving transformation within the cross-agency client team and engagement within the cross-company business consulting team. Acting as a trusted client adviser, data strategist, technology translator, and travelling ninja.

New York, Ny, Us

I delivered a 1-day workshop as part of the eMetrics conference to registered students. Workshop curriculum focused on techniques to apply digital analytics in a variety of digital marketing contexts and build stakeholder buy-in, including dashboard and reporting design, test design and analysis and experience optimization.

Calgary, Alberta, Ca

Client work:I onboarded the BMW US analytics and reporting program, was reponsible for >$1mm annual analytics revenue, built a client team of 5 analysts and developed medium- and long-term roadmaps for analytics and data maturity. I coordinated tightly with CRM, Social and Media agencies and lead regular joint performance reporting and analysis, and lead our pitch for cross-discipline analytics strategy.I supported SAP Innovation Lab managing analysis (opportunities and results) and execution of optimization and personalization activities using Adobe Target and DTM. Areas of focus were user experience, content marketing and B2B lead gen campaigns.I managed reporting, ad hoc analysis and the Adobe Analytics implementation for Infiniti Global: infiniti.com global brand site and a portfolio of 42 market-specific sites. Activities included monthly reports, content and user experience optimization and analytics end-user support for local market management teams. My client was senior management and reporting was circulated to the C-Suite.Operations management:I was the Marketing Science discipline lead in NY, overseeing organic growth of 4 client accounts and a team of 3 direct reports. I lead the Adobe analytics partnership and was responsible for managing internal Adobe training and certification.People management:Experience includes managing and developing analyst and intern resources in New York, Toronto and Costa Rica.

Calgary, Alberta, Ca

Calgary, Alberta, Ca

Calgary, Alberta, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Thornhill, Ontario, Ca

Seattle, Washington, Us

Seattle, Washington, Us

Honours Bachelor Of Arts, European Studies, Political Science, Finnish Studies

Professional Development Award, Web Site Design & Development

Sitecatalyst Implementation

Ms Excel

Education record