Field Marketing Coordinator/Analyst
Plano, Tx
Brand Building:• Developed consumer insights reports to help create targeted marketing plans and advised team on best ways to build our brands while meeting consumer preferences• Conducted Post Program Analysis on the region’s top Marketing Programs like the Dallas Cowboys and Memphis Grizzlies to measure ROI• Built the region playbook to communicate marketing priorities to Sales and Ops teams each month• Assisted the Field Marketing Managers in creating Account Specific Programs that make our brands locally even better• Partnered with the Foodservice Marketing Manager to create marketing solutions that fulfillcontractual obligations like can panels and truck backs• Led the region’s sampling efforts to drive consumer awareness and trial of portfolio and innovation brands; most recently led the $70,000 Dew ICE sampling initiativeProjects:• Created entirely new process for purchasing temporary merchandise (POS and shippers), reducing wasteful spend by 23% ($100k+) over prior year while still meeting field market sales needs• Managed the region’s $6.5MM A&M budget and provided monthly updates to the team; enabled marketing team to hit annual plan for first time in five years• Devised new invoice coding structure to provide never-before-seen insights to marketing spend; including breaking down spend by brand, customer, location, and marketing property• Streamlined process for product sampling in the South Region; new process saved marketing director and managers approximately 15 man-hours/month• Grew field marketing organization’s leadership capability by assisting in the on-boarding/training of all new field marketing coordinators• Led incentive campaign tracking for sales reps and managers for 50+ programs over 4 years• Earned 6 awards for going above and beyond (5 Hi5 awards and 1 Way2Go award)
