Keith Macy, Msmr Email & Phone Number

Dallas/Fort Worth Area

• Partner with third party vendor to lead custom qualitative and quantitative marketing research studies that create actionable insights
• Present insights to Marketing leadership to drive current and future growth through a tailored approach to reaching consumers and strengthening our relationship with customers
• Provide data which influences our multi-million-dollar yearly media plan
• Manage the quarterly Brand Equity study and present key learnings to the entire Marketing team
• Create profiles that indicate the optimal way to reach our different consumer segments
• Provide data to our PR firm to enrich and strengthen our content

Plano, TX

• Brand Building:
• Developed consumer insights reports to help create targeted marketing plans and advised team on best ways to build our brands while meeting consumer preferences
• Conducted Post Program Analysis on the region’s top Marketing Programs like the Dallas Cowboys and Memphis Grizzlies to measure ROI
• Built the region playbook to communicate marketing priorities to Sales and Ops teams each month
• Assisted the Field Marketing Managers in creating Account Specific Programs that make our brands locally even better
• Partnered with the Foodservice Marketing Manager to create marketing solutions that fulfillcontractual obligations like can panels and truck backs

Dallas, TX

• Collaborated with third party marketing research vendor to conduct focus groups; presented findings on how to be more dominant brand in a challenged market to Marketing, Sales, and Operations leadership
• Generated monthly and quarterly presentations that displayed Brand Health trending data based on a frequent flyer longitudinal survey
• Evaluated third party research vendor candidates for potential marketing partnerships

Irving, TX

• Utilized survey data to mine insights that helped increase customer satisfaction and acquisition
• Completed SWOT analysis on competitors in the IT industry to better position product offerings and gain new customers

Denton, TX

• Analyzed consumer buying behavior through surveys and sales reports to recommend sales-driving marketing plans

Lewisville, TX

-Supervised up to 20 employees-Developed, trained, and mentored staff to increase/drive sales and good customer service-Managed day to day operations with cross-departmental experience-Planned, delegated, and carried out projects/tasks in the team sports department-Motivated employees to increase sales and customer service through goal setting-Utilized.

Master Of Science, Marketing Research

Bachelor Of Business Administration, Business Management

Activities and Societies: Phi Theta Kappa Honor Society, Golden Key International Honor Society, National Scholars Honor Society, Beta.