Creative Director, Brand Refresh (Special Contract Assignment)
CurrentLead rebranding efforts for Keysight Technologies and its subsidiaries in the brand’s first large-scale overhaul in 7 years. Design, art direct, develop, and pitch the brand expression, guidelines, templates, and final assets for brand, digital and out-of-home ads, website, content creation, collateral, social media, packaging, iconography, photography, video, and animation. Collaborate with stakeholders, c-suite, brand, marketing, and content teams, agency partners, and vendors. Designed and developed a new brand-level content marketing platform for the new brand marketing team. Build and manage timeline, priorities and key objectives, and company-wide brand adoption. Plan and oversee tiered asset rollout across 70 worldwide offices with 14,000 employees.