Lead rebranding efforts for Keysight Technologies and its subsidiaries in the brand’s first large-scale overhaul in 7 years. Design, art direct, develop, and pitch the brand expression, guidelines, templates, and final assets for brand, digital and out-of-home ads, website, content creation, collateral, social media, packaging, iconography, photography, video, and animation. Collaborate with stakeholders, c-suite, brand, marketing, and content teams, agency partners, and vendors. Designed and developed a new brand-level content marketing platform for the new brand marketing team. Build and manage timeline, priorities and key objectives, and company-wide brand adoption. Plan and oversee tiered asset rollout across 70 worldwide offices with 14,000 employees.

Create and maintain brand standards, campaigns, and strategic objectives across all media while ensuring consistently high-quality creative solutions for 300+ clients including Walmart, Bazaarvoice, YETI, Lexus, and Purina. Lead 11-person full-time multidisciplinary team of designers, art directors, filmmakers, developers, copywriters, strategists, and marketers and manage a $700k annual agency budget.

I owned and managed two studios: a soundproofed soundstage with lighting grid and cyclorama and a photography studio with white cyclorama and amazing lighting and gear. I setup a unique space with art galleries for clients to work and studios ready for companies like Teen Vogue, McGarrah Jessee, Nylon Magazine, T3, and YETI Coolers. I sold the studios in 2018!

Managed 8-person team and developed branding and creative for 50+ enterprise clients in the EdTech space. Deliverables included brand standards and systems, advertising, websites/UX, tradeshow materials, and 75+ hours of content.

Designed and tested wireframes, digital, and print assets for agency and business clients. Coded websites, apps, and APIs. Produced, directed, provided visual effects, and worked as DIT, sound designer, editor, animator, interviewer, and photographer ranging from large-scale productions to lean run-and-gun shoots.

Provided trainings on Pro Applications (e.g., Final Cut Pro, Logic, Lightroom, etc.) for creative professionals. Expanded training offerings to include accessibility features for blind, deaf, and visually impaired users. Cultivated an inclusive approach for website and app development.