Keith Marett Email & Phone Number

Vancouver, British Columbia, Ca

Clean. Quiet Power. Anywhere. Developing industry leading intelligent clean portable power solutions for powering and charging critical applications.

Vancouver, British Columbia, Ca

Waukesha, Wi, Us

Leading the home energy management division as part of the Clean Energy Solutions group. We're growing the team. Looking for great software, hardware, firmware devs and data scientists.

Montreal, Qc, Ca

Innovative solar and roofing sales enablement SaaS company. Acquired by Enphase Energy Inc.

Lead the company to a successful exit to a great company, Generac Power Systems.

Vancouver, Bc, Ca

Having fun building brand and company strategies for an innovative home intelligence company.Key responsibilities:- Building the corporate brand strategy- Developing the business model based on leveraging the B2C product line to drive B2B2C sales. This includes the go-to-market strategy, pricing and channel development- Building out the online sales for the consumer product

Experience:- building successful global B2C and B2B brands- finding innovative ways to cut through the clutter and make stand-apart communications- product management and marketing- driving leads and nurturing them throughout their customer lifecycle- growing and developing great teams

Vancouver, Bc, Ca

Key achievements:- Part of senior executive team- Grew revenue from $32 million in 2010 to over $178M in 2013- Grew the market cap from $90M to just over $1.2B in under two and half years- Played the lead role in the IPO process: liaising with outside lawyers/accountants on creating the Prospectus and filings, syndicate formation, securing the IR firm, building the investor presentation and setting up the investor meetings- Developed the brand strategy with a focus on communicating in more of a consumer tonethan B2B which resulted in being one of the most recognizable brands in the securityindustry and within the Canadian investor community in 2 years- Developed the demand generation strategy, which resulted in 600% growth in qualified leads- Developed the social media strategy; Twitter followers went from 0 to over 2,200 in justover one year- Built the department from 1 to over 13 in Marketing and Communications, plus 8 in ProductManagement within 2 years- Launched the new website built on being an engaging, interactive solutions-based theme- Developed and launched the Partner loyalty programResponsibilities:- Marketing: B2B brand strategy and execution, including global tradeshow program, offline and online marketing- Communications: external, internal and IR, social media, Executive speaker programs- Product Management: product roadmap creation and management, including P&L strategy for each product line- Product Marketing: market analysis and prioritization by geo and vertical, competitive analysis and positioning, sales tool creation- Customer Training: creation and management of the internal and external product training program- Localization: ensuring all products and materials are localized for each market and not just translated- Implemented lead nurturing programs throughout the customer lifecycle- Budget planning and management- Management of all agency partner relationships- Department growth planning and team development

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Montreal, Quebec, Ca

Responsibilities:- National consumer and B2B wireless marketing- Responsible for all online and offline marketing- National strategic and budgetary planning- Managed teams spread across Canada to develop and execute effective multi-channelmarketing campaigns- Worked closely with the agency partners to ensure all communications are on strategy- Worked closely with the Product team to develop and execute new products launches tomaximize sales and product revenue- Worked with outside partners like RIM, Samsung and Microsoft to create cross-promotions- Worked closely with the retail and franchisee partners to ensure they are linked with the market strategy and brand positioning- Researched competitor information and industry trends to identify areas of developmentand potential new product initiativesKey achievements:- Helped develop the wireless brand in the West before it became part of the National group- Helped develop and launched the new national brand- Helped launch new bell.ca website- Contributed to the most successful quarter ever for Mobility – 22% YOY increase in netactivations- Developed and launched the ethnic marketing program. This began with market researchand segmentation studies, and gaining capital approval, including a dedicated headcount.The program to date has seen results of 15% YOY increase within our stores located inethnic populated communities- Developed the online co-op advertising tool for the corporate and franchisee stores todevelop and run their own communications based on approved templates

New York, Ny, Us

Responsibilities:- Responsible for our clients’ brand development and strategy- Developed and executed multi-channel campaigns including traditional advertising, online,POS and direct mail- Constantly researched clients’ industry and competitors to find new trends and areas ofdevelopment. This included setting up and attending focus groups.- Worked with client to help segment their base to better understand their growth areas.- Developed various market research programs for our clients, including focus groups,setting up online questionnaires and behavioral studies- Helped develop and launch Thrifty Foods’ online ordering site- Managed a team of two account executives- Worked with clients on their fiscal planning- Primary client: VanCity Credit Union- Secondary clients: Suzuki, Starbucks, Thrifty Foods, Okanagan Spring Brewery,Sleeman’s, Canfor, TransLink, BC GovernmentKey achievements:- Helped grow VanCity’s membership base by almost 30% (260,000 members in 2000 to330,000 in 2005) and grow their total assets by almost double ($6.4B in 2000 to $11.8B in2005)

Education record

Education record