Chairman of the Board of a startup business building a platform by acquisition. Additionally, the strategic advisor and mentor to the Founder & Managing Director. The mission of the business is to identify, acquire and optimize critical assets within a growing fragmented sector.

McAslan Consulting is a boutique advisory services firm specializing in value creation by advising senior executives, private equity companies and Boards with the successful execution of strategies for companies to develop and implement their competitive advantage, as well as turn-around situations. Services include: identification of drivers of value creation, implementation of change and lean principles, executive mentoring, interim executive, strategic prioritization advice, organizational evaluations, and strategic acquisitions including due diligence for accretive value.Investment Banking/Turnaround - CFO of The Year 2010 Finalist - Sale of Western Forge merited being named a Finalist for the Denver Business Journal 2010 CFO of the Year. Sold manufacturing business (Western Forge) to a strategic buyer (Ideal Industries), for double digit multiple of EBITDA, saving over 450 jobs in Colorado.

[RETIRED]

Operating Partner responsible for portfolio company oversight, equity creation, leadership, mentoring, team development, and implementation of a growth strategy and acquisitions for Superior Labs, Wise Woman Herbals and the Earth Lab Botanicals businesses. Revenues were generated 70% by digital platforms (Amazon, Shopify, Walmart.com, consumer direct via web site) and 30% B2B.SBCC is an Small Business Investment Company (“SBIC”) impact fund licensed and regulated by the SBA that provides customized capital solutions, including senior and subordinated debt and equity to small businesses.

Reporting directly to the Managing Partner and Founder with responsibility for portfolio business equity value creation, oversight, Executive leadership, CEO mentoring, and leadership team development of Imaging Supplies Consolidation II ("ISC II").Guided the core ISC II business (ITC and Cartridge World) through COVID in 2020 and 2021, managed internally generated cash to sustain the business, reduced costs, improved processes and divested Supplies Outlet to a strategic buyer. In late 2021 acquired the assets of Supplies Wholesale and consolidated with the existing core ISC II investment (ITC and Cartridge World) to create a larger roll-up imaging business (ISC II - ITC, Cartridge World & Supplies Wholesale) . Managed and guided the auction and sale process of ISC II culminating in a successful sale to a strategic buyer in June 2022.

Keith McAslan through McAslan Consulting PC was engaged as the Chief Operating Officer for Swiff-Train Co. to increase value of the investment and be responsible for Operations, Finance and Human Resources. Swiff-Train Co. is a full line supplier and distributor of floor products including the EarthWerks® brand of luxury vinyl tile. Swiff-Train is a portfolio company of Stonebridge Partners (private equity), White Plains, NYAccomplishments include: 1. Implementation of 6S program at 6 warehouses; 2. Launch of the Near Miss Safety Program; 3. Worked with HR to develop and implement new company wide policies; 4. Directed HR on the employee benefits program launch; 5. Assisted in the recruitment and transition of CFO’s; 6. Executive oversight with the financial audit; 7. Developed and presented financial reporting for the Company and the Board; 8. Communicated with the Board and preparing the Board Presentations; 9. Development and launch of the sample manufacturing department; 10. Assisted Supply Chain in developing goals and incentive plans; 11. Corporate logistics and transportation change/cost savings for 2017; 12. Implemented cash flow reporting model and projections that included a proforma borrowing base calculation; 13. Provided corporate strategy and direction; and 14. Mentored the CEO and Executive Management team.

Aviation Strategy (2012-2015) - Diversified the aviation business as part of the “Own the Tarmac” strategy to include aviation filtration, ground fueling equipment and aircraft refueling hose globally to create a “one stop shop” for organic aviation growth.Restructuring (2014 - 2015) - Restructured the business consolidating the Paris, France and Farnbourgh, UK distribution facilities into Germany eliminating overhead, reducing complexity and improving customer service. Acquisition - November, 2014 - Acquired VFP Fuelling and VFP Limitada with facilities in South Africa and Mozambique to provide a direct gateway into Africa and expand the CLEANDiesel footprint.CLEANDiesel Strategy (2012-2015) - Launched the CLEANDiesel initiative utilizing aviation high flow fuel expertise to create a new product offering focused on high flow diesel fuel filtration while diversifying the businesses reliance on aviation growth.Divesture - November 1, 2012 - Velcon Filters, LLC, a portfolio company of The Sterling Group LP (Private Equity) was acquired by Parker Hannifin Corporation (NYSE:PH)

Equity Value Creation - October 2010 - November 2012 - Grew revenues 166% organically and with international acquisitions while EBITDA increased 223% by implementing focused solution selling, restructuring to reduce costs and complexity, lean manufacturing process improvements, implementing accountability metrics and acquiring two businesses (Twin Filter (Netherlands) – 2011 and Warner Lewis (Germany)- 2012)Sale of Business - November, 2012 - Successfully sold Velcon Filters at a 12X multiple of EBITDA for The Sterling Group (Private Equity) to Parker Hannifin Corporation after a sale auction process led by Baird yielding the investors a significant return on their investment.Background - Velcon Filters LLC, a portfolio company of The Sterling Group (Private Equity) and headquartered in Colorado Springs, Colorado, is a niche manufacturer of filtration systems, including vessels and replacement cartridges, that meet specific requirements for fluid filtration processes in a variety of domestic and international end-markets.

Published Books:Business Owner's Handbook - Focus on Management of Money and Leadership to Increase Company Value - Co-authored with Marty Koenig.Due Diligence Secrets - What Every Buyer or Seller of a Business Should Know to Complete Successful Mergers and AcquisitionsInternal Controls - The Ultimate Guide for Management and Accounting Controls to Keep Your Business Safe - published by Buchanan Publishing

Turnaround - As the finance lead on the Board led a restructuring and turnaround from $1MM in debt to positive cash flow, paying off bank debt and $1MM in the bank within 24 months without selling facilities. Saved the VNA, a key health care institution for Colorado.Background - Established in 1889 and incorporated in 1904, the Visiting Nurse Association provides home care, hospice at home and wellness services across a 14-county area from Boulder south to Pueblo, Colorado. Medical and non-medical home care services are available on an intermittent basis 24 hours a day, 7 days a week.

To advise City Council of Aurora Colorado regarding matters pertaining to the planning, regulation, maintenance, repair, operation, and fee structure of City-owned and controlled golf courses and the play thereon.

Equity Value Creation - Completed major acquisition on 3/31/2011 of Twin Filter B.V., headquartered in the Netherlands. This is an opportunity to capitalize on the synergies that Velcon and Twin's collaboration will provide as part of the growth strategy.

See Articles in Publications listed below in my Profile, click on the article name for a direct link to read the article.

A professional services company that brings ON-DEMAND C-Level expertise and best practice to your business on a flexible and affordable basis. A CxO is a senior executive that works in the capacity of a CFO,COO,CEO, CIO, CMO, CSO and gives you affordable C-level experience.Services include: Business/Financial Advisory; Debt & Equity Financing; Mergers & Acquisitions; Strategy to Operations; Operational Effectiveness; Crisis Management; Interim, Part Time & Virtual Management; Technology; Marketing.Do what you love....we'll do the rest

Equity Value Creation - Western Forge was sucessfully sold to a strategic buyer (Ideal Industries), for 12x multiple of EBITDA and saved over 450 jobs in Colorado Springs, Colorado. Recognition - Keith McAslan’s performance in turning around the company, successfully selling it and saving over 450 jobs merited recognition as he was a Finalist for the prestigious Denver Business Journal - 2010 CFO of the YearBackground - Comvest Partners through their investment in Western Forge Corporation with MW Universal, Inc. hired Keith McAslan of McAslan Consulting as the CFO for the company. The consulting engagement focus was to improve financial performance and creditability by identifying the cost drivers, execute restructuring actions, turnaround operations and identify future opportunities, then prepare the company for a sale process.

Responsible for working closely with the CEO and Senior Management of newly acquired operating companies to develop and implement stabilization and turnaround strategies. Strategic Assets are primarily manufacturing companies requiring a new capital structure and management team to focus on their core competencies to increase revenues,improve operations and generate EBITDA growth that ultimately results in a successful exit strategy. Republic Financial Corporation is a Private Investment firm that has built a successful track record as an investor in a wide variety of investment types across a broad range of industries throughout the United States. The Special Assets Group is focused on the acquisition of non-performing and sub-performing assets in small and middle-market companies through creative financing in complex and troubled situations.

Responsibilities of the Senior Director were to originate the acquisition of non-performing (Chapter 11) and sub-performing operating companies in the middle-market using creative financing for complex and troubled situations.

Equity Value Creation - Increased EBIT (2002-2004) - 16.5% CAGR attributable to the divesture of unprofitable business units, reduced operating expenses, strategic acquisitions and international revenue growth.Cash Flow Performance (2002-2004) - contributing to the debt elimination of $200 million, and accumulating $100 million in cash by the end of 2004. IPO (2004-2005) - Finance team successfully prepared company for successful IPO in 2005.Vice President and Chief Financial Officer - Reporting to the President, restructured finance organization to operate as value creation partners with the business units, providing sound financial insights that are enabling the business to grow profitability.

Equity Value Creation - Developed and implemented turnaround efforts in Marketing, Sales and Manufacturing increasing sales to $54 million after 4 years of stagnant growth. Increased EBIT 48% to $4.6 million.Sale of the Business - Turnaround efforts led to the successful sale by Blackstone Group (Private Equity} to Victory PlasticsBackground - Led turnaround and held strategic and P&L responsibility for this $50 million leading wholly-owned subsidiary of IHDG that manufactures calendered and extruded flexible PVC sheeting, printed sheeting and laminated products with a staff of 270; 12 managers, 45 salaried and 213 unionized associates.

Operations Experience - Directed the new consolidated North American division for Customer Service, Demand Planning, Warehousing, Shipping, Credit and Collection consisting of 505 associates in the U.S. and Canada in 10 facilities with an operating budget over $35 million.

Equity Value Creation - 1. Developed a strategic plan leading to the merger of the #1 Imperial and the #2 Borden Decorative Products wallpaper manufacturers, with combined revenues in excess of $400MM2. Financed the merger with a $300MM senior secured credit facility and issuance of $125MM in senior subordinated notes, public debt requiring SEC reporting. 3. Developed and implemented $50MM business reengineering plan with pay-backs ranging from a few months to three years. Projects included a state-of-the-art distribution facility; manufacturing plant improvements and information systems upgrades.Background - (Division of Collins & Aikman a Blackstone Group and Wasserstein Perella portfolio company)Key member of the executive management team with overall responsibility for Finance, Accounting, Information Systems, Customer Service, Credit and Collections for North America's largest manufacturer and distributor of wallpaper with over $400 million in sales with manufacturing operations in the United States and Canada employing over 2,000 people.

Director, Finance and Operations Support (1992–1994)Controller responsibilities for a division with over $800 million in revenues, including Strategic Planning, Annual Business Planning, Finished Goods Inventory Management, Purchasing and MIS. Managed 67 associates, Finance/Accounting 27, Production Planning 22, Information Systems 11, and Carrier Operations 7.

Director, Finance (1990–1992)Key interface for business unit with Corporate Vice President providing financial and operational information and recommendations to improve profitability and operations.

Financial Analyst - Power Tool Division | Cost Accounting Analyst - Power Tool Division | Manager Cost & Budget - Air Tool Division | Finance Manager - Automotive Operations Staff | Finance Manager - Service Parts Division