An accomplished, dynamic and collaborative marketer with 25+ years experience spanning B2C and B2B with a specialty in Automotive. Recognized for leveraging customer insight, market research and data analytics to create effective integrated marketing and customer experience solutions that solidify customer relationships and measurably drive business success.I’m a curious, life-long learner which is why the ad agency world appealed to me in the first place. Over the years I’ve learnt about many businesses and industries including floor covering, processed meats, satellite radio, automotive and Botox. I love transferring learning across industries.17 years ago I founded “solid!” – a virtual collective of experienced and talented marketers, strategic thinkers, creatives and just plain idea people.Our clients range from single-entrepreneur-led start-ups to established and well-recognized Canadian brands. One thing that all our clients have in common is that they need a dedicated marketing partner who digs deep into their businesses to help them succeed. At times I have stepped aside from solid! to take roles that have appealed to me like the Director of Marketing & Customer Experience with the Downtown Automotive Group. Here I consolidated and oversaw the on and off-line marketing, lead generation and customer experience programs of 9 individual car retailers under the DAG banner. I teach part time at Georgian College in Barrie in the Automotive Business School of Canada and the Schools of Business and Hotel, Tourism and Recreation. My courses range from post-graduate classes in E-commerce to Digital Marketing & CRM to Introduction to Marketing for 1st year students. When I’m not working, I teach skiing at the Georgian Peaks Ski Club, love to get out on my bike or go sailing. I also dabble in stand-up comedy.I’m always open to discussing opportunities big or small. As I like to say: “Nothing ventured - nothing gained.”Send me a connection request here on LinkedIn or email me directly: keith@solidmarketing.ca