Led and managed all facets of on-air programming, operations, community outreach, branding, marketing strategies, and social media initiatives for WDBO, ensuring consistent audience engagement and brand growth. (through June, 2024).•Managed a team of 23 on-air talents and producers, providing strategic direction, performance evaluations, and professional development to enhance team effectiveness and on-air quality• Innovative Campaigns: Partnered with Account Managers to develop… Show more Led and managed all facets of on-air programming, operations, community outreach, branding, marketing strategies, and social media initiatives for WDBO, ensuring consistent audience engagement and brand growth. (through June, 2024).•Managed a team of 23 on-air talents and producers, providing strategic direction, performance evaluations, and professional development to enhance team effectiveness and on-air quality• Innovative Campaigns: Partnered with Account Managers to develop creative, budget-conscious client marketing campaigns, yielding exceptional performance results.• Community Engagement: Strengthened ties with government and charitable organizations, offering airtime for PSAs on public safety, school events, and city initiatives. Created educational content with local schools, enhancing the station's role as a key community resource.• Data-Driven Insights: Analyzed and reported monthly engagement, content performance, and revenue metrics to leadership, driving key improvements and achievements. Show less

Directed marketing, promotions, events, and sales initiatives for News/Talk WDBO and ESPN 580, driving audience growth, increasing brand visibility, and enhancing client relationships.• Client Retention: Delivered exceptional customer service to clients and nationally syndicated talent, resulting in increased client retention, satisfaction, advocacy, long-term partnerships, and higher advertising spend.• Market Research: Conducted comprehensive market research, including trend… Show more Directed marketing, promotions, events, and sales initiatives for News/Talk WDBO and ESPN 580, driving audience growth, increasing brand visibility, and enhancing client relationships.• Client Retention: Delivered exceptional customer service to clients and nationally syndicated talent, resulting in increased client retention, satisfaction, advocacy, long-term partnerships, and higher advertising spend.• Market Research: Conducted comprehensive market research, including trend analysis, competitor analysis, content testing, and listener feedback, leading to enhanced audience insights, improved competitive positioning, and optimized advertising strategies.• Talent Development: Recruited, trained, and evaluated eight part-time employees, fostering talent development, improving employee retention, and enhancing operational efficiency. Show less

Led and executed promotional campaigns for WCFB, WMMO, WPYO, and WOEX, overseeing budget management and team coordination to achieve key marketing objectives and drive brand success.• Budget Management: Oversaw a $500K marketing budget, ensuring competitive positioning through research, digital and social media campaigns, interactive content, contests, outdoor billboards, and high-quality promotional merchandise.• Team Leadership: Hired, trained, and managed an 18-member… Show more Led and executed promotional campaigns for WCFB, WMMO, WPYO, and WOEX, overseeing budget management and team coordination to achieve key marketing objectives and drive brand success.• Budget Management: Oversaw a $500K marketing budget, ensuring competitive positioning through research, digital and social media campaigns, interactive content, contests, outdoor billboards, and high-quality promotional merchandise.• Team Leadership: Hired, trained, and managed an 18-member marketing staff, providing coaching and conducting performance evaluations to drive team performance.• Promotional Partnerships: Established impactful promotional partnerships with key clients, such as theme parks and concert venues, enhancing station exposure, providing access to exclusive content, and creating cross-promotional advertising opportunities that increased ad sales and revenue streams for both the station and partnering venues. Show less