Keith O'Brien

Keith O'Brien Email and Phone Number

Founder and Lead Consultant @ Total Emphasis
New York, United States
Keith O'Brien's Location
Brooklyn, New York, United States, United States
Keith O'Brien's Contact Details
About Keith O'Brien

I am a problem solver and creative thinker with 20+ years of experience leading content and digital strategy in in-house, agency, and consultative roles. I enjoy helping companies tackle complex challenges in rapidly changing environments through research, a pragmatic approach, and straightforward messaging. I have produced comprehensive content strategies for Fortune 500 companies, managed execution for dozens of clients, and provided ad hoc work on messaging, creative concepts, and taxonomies.I am currently the founder and lead strategist for Total Emphasis, a content and digital marketing consultancy. My current clients include agencies, ad tech firms, global business consultancies, and telecom and information security providers. Previously, I was head of content and digital marketing at fertility SaaS startup TMRW, digital transformation lead at Econsultancy, and held leadership roles at several agencies.I've served as editor-in-chief of two publications: PRWeek and DMN (formerly Direct Marketing News) and, throughout my career, pioneered a number of innovations for the b-to-b space. I actively write about the above topics and more here and at keithrobrien.com. I am currently looking for contract opportunities or onboarding new clients.

Keith O'Brien's Current Company Details
Total Emphasis

Total Emphasis

View
Founder and Lead Consultant
New York, United States
Keith O'Brien Work Experience Details
  • Total Emphasis
    Founder And Lead Consultant
    Total Emphasis
    New York, United States
    View
  • The Diffraction
    Founder And Editor
    The Diffraction Dec 2024 - Present
    View
  • Total Emphasis
    Founder And Lead Consultant
    Total Emphasis Jan 2017 - Present
    Content and marketing strategy consultancy, helping businesses of all sizes tell a compelling story. My specialties include: Content strategy, organizational taxonomy, social media, digital marketing, writing, and editing.
    View
  • Gather
    Content Strategy Consultant
    Gather Apr 2023 - Present
    New York, Ny, Us
    View
  • Survival Signal
    Proprietor
    Survival Signal Mar 2024 - Present
    Helping freelancers and workers everywhere find joy in their work and survive the AI-driven future.
  • Leverenz & Associates
    Consultant
    Leverenz & Associates Jun 2022 - Apr 2023
    Portland, Or, Us
    View
  • Tmrw Life Sciences, Inc.
    Director Of Content And Digital Marketing
    Tmrw Life Sciences, Inc. Jul 2019 - Mar 2020
    New York, Ny, Us
    TMRW Life Sciences ("TMRW") is the creator of ivfOS™, an integrated system for automated, software-guided embryology and cryo-management. The TMRW ivfOS™ platform is poised to play a central role in the conception of tens of millions of people in the coming years. TMRW provides a 100% physical and digital chain of custody, protecting and tracking eggs, embryos, and sperm through RFID-enabled technology. With 300 million global births predicted as the result of IVF by 2100, the need for IVF clinics to adopt an automated method for managing reproductive cells has never been more crucial. Almost all of these births will stem from vitrified -- or flash-frozen -- cells. Today, IVF clinics are responsible for the management of more than 100 million frozen reproductive cells, a scale which the current manual, analog system is challenged to manage safely. TMRW's SaaS digital chain of custody platform is designed to eliminate the sample management issues widely reported in the fertility space, including loss of eggs and embryos through human error and implantation mix-ups. TMRW's five leading clinic partners, who account for 10% of all U.S. IVF activity, are preparing for a commercial rollout in Q1 2020.
    View
  • Econsultancy
    Digital Transformation Team Lead, Usa
    Econsultancy Aug 2018 - Jun 2019
    London, Gb
    Econsultancy is a global business with a professional community of local experts, an always-on digital platform – offering research, analysis, and data on the latest thinking in marketing and ecommerce. I run our US training provider, delivering face-to-face and online courses on digital transformation and modern marketing excellence.Lead marketing excellence center projects and competency modelsDevelop blended-learning curriculums for high-profile, blue chip clientsOther expertise: digital maturity audits, mindset change, and design thinking methodologies
    View
  • Haymarket Media Us
    Editorial Director (Dmn)
    Haymarket Media Us May 2017 - Jun 2017
    New York, Ny, Us
    View
  • Haymarket Media Us
    Vp Digital Strategy And Content
    Haymarket Media Us Feb 2014 - May 2017
    New York, Ny, Us
    Provided strategic oversight for our marketing titles, including digital content strategy, staffing structure, social media implementation, newsletter strategy, web development planning, and social and content strategy. Sample highlights:Helping reorganize our centralized production capabilityEvolve our sponsored digital options (surveys, case studies, features)Identify and select technology vendors to improve our offeringsTrained staff in digital and social media strategyLaunched new, curated newslettersHelped identify marketing technology solutions, including a CMS assessment
    View
  • Horizon Media
    Director Of Social Activations
    Horizon Media Sep 2012 - Feb 2014
    New York, New York, Us
    At Horizon, I oversaw our paid, projects and earned social media groups. I am responsible for creating social projects on behalf of our clients, identify and vet potential partners, and serve as support for our account strategists.We introduced many new social activations, including transparent Facebook buying, creative partnerships with Tumblr and Vine, and innovative mobile campaigns.
    View
  • Attention
    Director, Media And Entertainment
    Attention Apr 2009 - Aug 2012
    New York, Us
    I oversaw the media & entertainment group at social media agency Attention. At Attention, we helped clients understand social content and networking strategy; paid, earned and owned media; and how social helps drive the bottom line. I created a number of strategic campaigns for clients, involving production (Facebook applications, meme campaigns), partnerships and the development of analytical tools.
    View
  • Haymarket Media Group
    Editor In Chief, Prweek
    Haymarket Media Group Mar 2004 - Apr 2009
    I started as editor of PRWeek.com in 2004, responsible for writing, assigning, and editing Web-exclusive pieces and ensuring the maintenance of and improvements to the website. This role expanded to encompass the creation of additional ad-supported projects such as blogs, podcasts, social media, and expanded suite of newsletters. I created the curated newsletter The Daily Briefing, which is PRWeek’s most popular subscriber benefit. Promoted three times (news editor, managing editor, and then finally editor-in-chief), I was the youngest editor-in-chief in publication history. As EIC, I led the publication’s content strategy, assigned content for the weekly print edition, and met with key stakeholders in other departments to ensure the brand’s growth. We kept subscriptions flat in a period where most publications lost subscribers and grew revenues through new events and digital opportunities. I created our 10th anniversary special and transitioned the publication from a weekly to a monthly.TimelineEditor, PRWeek.com: 2004-2006News Editor: 2007Managing Editor: 2008Editor-in-Chief: 2008-2009
  • Venture Reporter
    Analyst
    Venture Reporter Dec 2002 - Mar 2004
    Us
    Provided intelligence reports on the wireless and network security industryOversaw editorial direction for subscription-based websiteCo-wrote three industry blogs, some of the first in the publishing space
    View

Keith O'Brien Education Details

  • Syracuse University
    Syracuse University
    Magazine Journalism (Ba); Entrepreneurship In Emerging Enterprises (Bs)

Frequently Asked Questions about Keith O'Brien

What company does Keith O'Brien work for?

Keith O'Brien works for Total Emphasis

What is Keith O'Brien's role at the current company?

Keith O'Brien's current role is Founder and Lead Consultant.

What is Keith O'Brien's email address?

Keith O'Brien's email address is ke****@****eek.com

What is Keith O'Brien's direct phone number?

Keith O'Brien's direct phone number is +164663*****

What schools did Keith O'Brien attend?

Keith O'Brien attended Syracuse University.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.