Keith O'Brien Email & Phone Number

New York, United States

Content and marketing strategy consultancy, helping businesses of all sizes tell a compelling story. My specialties include: Content strategy, organizational taxonomy, social media, digital marketing, writing, and editing.

New York, Ny, Us

Helping freelancers and workers everywhere find joy in their work and survive the AI-driven future.

Portland, Or, Us

New York, Ny, Us

TMRW Life Sciences ("TMRW") is the creator of ivfOS™, an integrated system for automated, software-guided embryology and cryo-management. The TMRW ivfOS™ platform is poised to play a central role in the conception of tens of millions of people in the coming years. TMRW provides a 100% physical and digital chain of custody, protecting and tracking eggs, embryos, and sperm through RFID-enabled technology. With 300 million global births predicted as the result of IVF by 2100, the need for IVF clinics to adopt an automated method for managing reproductive cells has never been more crucial. Almost all of these births will stem from vitrified -- or flash-frozen -- cells. Today, IVF clinics are responsible for the management of more than 100 million frozen reproductive cells, a scale which the current manual, analog system is challenged to manage safely. TMRW's SaaS digital chain of custody platform is designed to eliminate the sample management issues widely reported in the fertility space, including loss of eggs and embryos through human error and implantation mix-ups. TMRW's five leading clinic partners, who account for 10% of all U.S. IVF activity, are preparing for a commercial rollout in Q1 2020.

London, Gb

Econsultancy is a global business with a professional community of local experts, an always-on digital platform – offering research, analysis, and data on the latest thinking in marketing and ecommerce. I run our US training provider, delivering face-to-face and online courses on digital transformation and modern marketing excellence.Lead marketing excellence center projects and competency modelsDevelop blended-learning curriculums for high-profile, blue chip clientsOther expertise: digital maturity audits, mindset change, and design thinking methodologies

New York, Ny, Us

New York, Ny, Us

Provided strategic oversight for our marketing titles, including digital content strategy, staffing structure, social media implementation, newsletter strategy, web development planning, and social and content strategy. Sample highlights:Helping reorganize our centralized production capabilityEvolve our sponsored digital options (surveys, case studies, features)Identify and select technology vendors to improve our offeringsTrained staff in digital and social media strategyLaunched new, curated newslettersHelped identify marketing technology solutions, including a CMS assessment

New York, New York, Us

At Horizon, I oversaw our paid, projects and earned social media groups. I am responsible for creating social projects on behalf of our clients, identify and vet potential partners, and serve as support for our account strategists.We introduced many new social activations, including transparent Facebook buying, creative partnerships with Tumblr and Vine, and innovative mobile campaigns.

New York, Us

I oversaw the media & entertainment group at social media agency Attention. At Attention, we helped clients understand social content and networking strategy; paid, earned and owned media; and how social helps drive the bottom line. I created a number of strategic campaigns for clients, involving production (Facebook applications, meme campaigns), partnerships and the development of analytical tools.

I started as editor of PRWeek.com in 2004, responsible for writing, assigning, and editing Web-exclusive pieces and ensuring the maintenance of and improvements to the website. This role expanded to encompass the creation of additional ad-supported projects such as blogs, podcasts, social media, and expanded suite of newsletters. I created the curated newsletter The Daily Briefing, which is PRWeek’s most popular subscriber benefit. Promoted three times (news editor, managing editor, and then finally editor-in-chief), I was the youngest editor-in-chief in publication history. As EIC, I led the publication’s content strategy, assigned content for the weekly print edition, and met with key stakeholders in other departments to ensure the brand’s growth. We kept subscriptions flat in a period where most publications lost subscribers and grew revenues through new events and digital opportunities. I created our 10th anniversary special and transitioned the publication from a weekly to a monthly.TimelineEditor, PRWeek.com: 2004-2006News Editor: 2007Managing Editor: 2008Editor-in-Chief: 2008-2009

Us

Provided intelligence reports on the wireless and network security industryOversaw editorial direction for subscription-based websiteCo-wrote three industry blogs, some of the first in the publishing space