I mentored a citizen group that aimed to encourage people to cut down on the use of single-use plastic containers when buying takeaways.

I led the UX & Design team to create products and brands that our users love. Viki is a video-on-demand service that features Asian entertainment subtitled by fans around the world. We launched Learn Mode to help our users learn languages as they watch their favorite shows. Soompi is a leading news and fandom site focusing on Korean pop culture. We held events like Rising Legends to scout the next K-Pop star and Soompi Awards to celebrate achievements in the K-entertainment industry.

I helped clients create human-centered strategies through design and systems thinking. They include conceptualizing (and launching) a digital business model for a traditional print business, redesigning (and implementing) e-services for the government, and reimagining retirement planning in Singapore. My work at IDEO has taken me around the world (e.g. China, India, Australia, Europe, and US).

I taught at a Product Design course for mid-career professionals.

I led research, design and development for various systems including search, natural language processing, machine learning, computer vision and collaboration. Being a champion of design in an engineering company, I also started a 2-day Interaction Design course for engineers.

I conducted studies to study human-computer interaction in remote collaboration, AI assistants, and attention.