Keith Cook Email and Phone Number
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Focusing on constant innovation, improving ROI, improving collaboration, engaging with customers and getting the most out of teams and partners have been the basis of my career.Across an expanse of career opportunity, I have been afforded the experiences to manage marketing success across BtoC, BtoB and BtoBtoC channels through the application of digital transformations, go-to-market strategy, messaging platform development, global leadership, account-based marketing, integrated marketing, digital marketing, communications, content marketing, product marketing, business development, all enabled by an increasingly sophisticated data and technical foundation.I have had the opportunity to work with an amazing array of talented and devoted colleagues. Together we built highly performing customer obsessed teams, consisting of marketers, creative and user-centered designers, analytics and IT professionals focused on common goals and clear missions.We negotiated global strategic partnerships and have been accountable for their performance as well as negotiated support agreements with agencies, IT organizations and software providers. We have been responsible for driving and justifying the increasingly strategic nature of marketing and ensuring transparency of results that aligned with corporate goals.What I fabulous ride! I’m so excited for the future!!
Baldwin Risk Partners
View- Website:
- baldwin.com
- Employees:
- 22
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Senior Director, Enterprise Digital MarketingBaldwin Risk PartnersMilford, Nj, Us
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Senior Director, Enterprise Digital MarketingBaldwin Risk Partners Aug 2022 - PresentTampa, Florida, Us -
Chief Marketing OfficerSkillsurvey Nov 2019 - Jul 2022Malvern, Pa, UsLead Marketing function and related performance across Comms, Marketing operations, demand generation/”Account Based Marketing”, product marketing and Marketing technologies.Serve as the Strategic Marketing Partner to Executive Committee with primary responsibilities overseeing Communications, Sales enablement and Customer Services support.Collaborate on the development, management and measurement of marketing programs encompassing internal distribution/product alignment, indirect distribution, customer experience, event marketing, as well as sponsorship and thought leadership.Partner with internal stakeholders to formulate and support "go to market" strategies that capitalize on SkillSurvey’s key strengths and differentiators.Reengineered Marketing technical stack to enhance performance transparency, marketing financial optimization and targeting proficiency.Integrated Sales and Marketing processes that enhanced Omni-channel Demand Generation performance by 100%.Reduced marketing contribution margin by 35% through the institution targeting and marketing and sales automations.Instituted Account Based Marketing Program targeting 1000 Enterprise Accounts, improving Top tier pipeline. -
Strategic ConsultantOfficetroops Technologies Private Limited Oct 2018 - Nov 2019San Diego, California, UsWorked with an innovative and driven group of entrepreneurs focused on developing products that transform the way companies source, vet and hire employees and provide data driven transparency and reporting that enable digital transformations.Developing "Go to market" strategy for US expansion. -
Vp, Global Digital Marketing And Marketing TechnologyChubb/Ace Group Jan 2009 - Oct 2018Lead a global “Center of Excellence” responsible for digital marketing strategy, governance, communications, best practices development and adoption and training across regional and local execution teams.Worked with CIO, CMO and business organization partners to implement and consolidate global data management, content management and marketing automation systems. Transformed marketing processes by instituting agile principles to speed time to market, enhance cross functional collaboration and improve marketing optimization. Managed all aspects of digital related operations, responsible for strategic discovery and development, global marketing focused initiatives, ecommerce and eservice related application design, delivery and product management and enterprise digital platform development and support. Evangelized and executed proofs of concepts for global adoption and standardized the use of customer insight initiatives such as journey mapping, ethnographic research and human-centered design as a basis for aligning digital solutions with user expectations
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Svp Corporate EbusinessAig 1999 - 2009New York, Ny, UsLead a shared services group of 200+ and a portfolio of vendors, (strategy, usability and creative services, digital marketing services, analytics services, IT development, support and architecture) that partnered with AIG businesses globally to develop and integrate digital channels and optimize user experiences to support local and regional business strategies.Oversaw all aspects of product management for Auto and Life B2C Platforms, generating $259M annually with 25% CAGR.Managed global .com platforms for Customers, Brokers and PartnersLead global digital maturity, efficiency and ROI through best practice application in digital marketing and user centered design, tech centralization, process automation and organizational development.
Keith Cook Skills
Keith Cook Education Details
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Kutztown University Of Pennsylvania
Frequently Asked Questions about Keith Cook
What company does Keith Cook work for?
Keith Cook works for Baldwin Risk Partners
What is Keith Cook's role at the current company?
Keith Cook's current role is Senior Director, Enterprise Digital Marketing.
What is Keith Cook's email address?
Keith Cook's email address is kc****@****vey.com
What is Keith Cook's direct phone number?
Keith Cook's direct phone number is +190899*****
What schools did Keith Cook attend?
Keith Cook attended Kutztown University Of Pennsylvania.
What skills is Keith Cook known for?
Keith Cook has skills like Cross Functional Team Leadership, Business Development, Digital Marketing, Change Management, E Commerce, Strategic Planning, Management Consulting, Start Ups, Marketing, E Business, Strategy, Market Analysis.
Who are Keith Cook's colleagues?
Keith Cook's colleagues are Stefan Hansson, Markus Engfelt, Rodney De La Garza, Michael Ridell, Amer Hamid, Nils Tarnklint.
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